MONEY SMART WEEK® helps consumers better manage their personal finances. MONEY Programs are offered to people of all backgrounds and income levels and SMART® cover all facets of financial literacy. WEEK 2019 ANNUAL REPORT Facebook.com/MoneySmartWeekNational Twitter.com/MoneySmartWeek Instagram: @chicagofed #msw2018 Pinterest: @chicagofed Money Smart Week BY THE NUMBERS MISSION PARTNERS FOOTPRINT BUILDING CAPABILITY PROGRAM DELIVERY MEDIA REGIONAL PARTNERS MONEY SMART® WEEK By The Numbers 201 Most Popular Topics KIDS & MONEY 4,004 Events 3,806Partners 25% BASIC BANKING 13% 152,036 Attendees 45States Attendee Feedback Scores Top States in Attendance 98% found value in the event they 16,921 WV attended 22,429 16,314 99% were likely WI to recommend 33,351 a Money Smart IL 12,677 NC Week event MI MONEY SMART® WEEK Mission 201 Money Smart Week is a national public education campaign coordinated by the Federal Reserve Bank of Chicago and delivered by a network of several thousand partners. The programs empower consumers with the knowl- edge and skills to make better informed personal finance decisions through access to free one-on-one coaching, seminars and interactive events. In 2019, partners reported participation in nearly every state with attendance peaking slightly higher than last year. The broad support demonstrates the clear need for, and commitment to, free financial education. Chicago Kick Off event guest shares a reason for being ‘Money Smart’ “Money Smart Week is an opportunity for people to improve their financial confidence and decision-making. In its commitment to community outreach and engagement, this education campaign aligns with the greater goals of the Federal Reserve System to serve consumers and promote a strong U.S. economy.” Charlie Evans, Federal Reserve Bank of Chicago – Charles L. Evans, President & CEO, Federal Reserve Bank of Chicago MONEY SMART® WEEK Partners 201 Money Smart Week is a volunteer-driven campaign that relied on over 3,800 partners in 2019. They designed and delivered classes on a wide range of topics, secured and donated space for events, coordinated planning teams and marketed events. They provided more than 12,000 hours to benefit our attendees across the country. Our partners, using their own content and lesson plans, offered classes in saving money, filing tax returns, reducing debt and growing wealth, among other topics. Volunteer instructors included bankers, accountants, business owners and consumer finance teachers. All generously gave their time, skills and knowledge. Other partners offered classrooms in libraries, offices Personal Finance Challenge, 1st Place Team, Nebraska Council on and schools. Unbiased content, instructors and Economic Education, Omaha, NE community settings are the building blocks of Money Smart Week. How Did Partners Support the 2019 Campaign? “Money Smart Week is an ial Know ent Spac opportunity for organizations nc led Ev e na g Fi e to come together to make a difference in their communities. Partnering with banks, local businesses, universities, and other 2,730 3,880 non-profits allows us to reach a Content Experts Unique Venues large audience and offer a wide nal Re ponso tio so e S rsh ca ur riz ip du ce P variety of free events that help E s people improve their understanding on a range of financial topics.” – Michelle Stallmayer, Habitat for Humanity, Monticello, IL 483,170 28,500 $49,500+ Printed Materials Kids Read Books Awarded in Scholarships Nationwide MONEY SMART® WEEK Footprint 201 “I really enjoy the opportunity to help people learn to take care of themselves from a financial point of view.” – Gary Ball, Puget Sound Chapter of BetterInvesting, Seattle, WA 2019 attendance rose 10% year over year Attendance By State “Incredible events come together because States with greatest increase in number of: of the collaboration of organizations who Attendees are passionate about building financial Iowa, New Mexico, New York, North Carolina, Rhode Island, capability in their community.” South Carolina, Virginia, Washington, West Virginia – Marisol Martinez, Outreach Analyst, Community Events Engagement, Federal Reserve Bank of Dallas, TX Florida, Indiana, Missouri, Michigan, South Carolina, Wisconsin MONEY SMART® Building WEEK Capability 201 Save Spend Plan Borrow This year, Money Smart Week introduced four key pillars of financial well-being– save, spend, plan, borrow– to serve as a guide for building impactful events. This system was developed by the Financial Health Network, a research organization with a focus on improving financial wellness. The group’s studies indicate that 72% of people living in the U.S. are not financially healthy. The four pillars create a framework that encourages people to target a specific area that plays a vital role in financial well- Establishing Understanding ness. Money Smart Week partners will be Saving money is Understanding financial goals the strength of essential to where money asked to integrate these key ideas as they promotes success borrowing & building financial goes provides and stability for all managing debt plan programs for our future campaigns. resilience powerful insights households promotes peace of mind & mobility Sufficient Spend less Appropriate Sustainable KEY INDICATORS >> liquid savings than income insurance debt Sufficient Pay bills on Plan ahead Prime long-term time for expenses credit score savings “Americans can improve “I think it’s a good idea “Having hope for the “My goal for attending their financial well-being for adults and kids to talk future is the cornerstone the event was to no longer by committing to save. about the best ways to of financial decision feel the need to peek at By starting with small spend money. We want to making. We all have wants my credit report with eyes amounts, people can, understand what we’re up and needs. But think: what half covered. How to Read a over time, improve their against when we grow up can I do with this paycheck Credit Report not only gave financial situation.” and have even more now that will put me in an me the knowledge to – Kathy Kraninger, responsibilities.” even better place when understand the information, Director of CFPB, – Amirah Harrington, I get the next one?” but a nudge of confidence Washington D.C. Money Smart Kid Finalist, – Barbara L. Martinez, Asset to face the situation.” 6th Grade, South Holland, IL Building Programs Manager, – Anonymous Attendee, The Heartland Alliance, Center for Financial Chicago, IL Empowerment, Roxbury, MA MONEY SMART® Program WEEK Delivery 201 Each year, Money Smart Week partners build programs New Programs that respond to the educational needs and interests Vision Boards Cash Equals Opportunity Program of their community. Here’s a snapshot of events in 2019: Escape Rooms Money Habitudes Popular Program Topics KIDS & BASIC TEENS & PERSONAL ID THEFT & MONEY BANKING MONEY FINANCE INVESTMENT “Picture Your Prosperity” Financial Goals Vision Board Seminar, 101 SCAMS St. Alphonsus, Chicago, IL Expanded Programs Traditional Programs Piggy Bank Kids Read Girl Scout Badge 2,218 SEMINARS 1,661 FAIRS & SPECIAL EVENTS 900 CACHE & GEOCACHE PARTICIPANTS Piggy Bank Challenge, Personal Finance Badge, Girl Scouts of 512 Tampa-Hillsborough America, Council Bluffs, IA ONE-ON-ONE COACHING County Public Library, CONSULTATIONS Tampa, FL “Money Management isn’t just an adult skill anymore. Any parent with children old enough to access an app store will tell you that these decisions are happening earlier.” – Tracy Frizzell, Executive Director, Economic Awareness Council MONEY SMART® WEEK Media 201 Social Media FACEBOOK TWITTER INSTAGRAM PINTEREST 37,233 1,167 933 1,066 FOLLOWERS FOLLOWERS FOLLOWERS PINS 450,100 29,733 44,847 5,137 IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS 5,545 276 USERS REACHED ENGAGEMENTS (AVG. DAILY) 26,000 VIDEO VIEWS 3,140 ENGAGED USERS (CLICKS & “LIKES”) Paid Media Earned Media 2,339,787 TV RADIO PRINT IMPRESSIONS 3,167 414 67 MENTIONS 47 MENTIONS 302 MENTIONS CLICKS MENTIONS 12 STATES 5 STATES 43 STATES SAVE THE DATE APRIL 4-11,2020 2019 Regional MONEY SMART WEEK Partners Click on a region to see list of partners SAVE THE DATE APRIL 4-11,2020 2019 National Champions MONEY SMART WEEK and Sponsors SAVE THE DATE APRIL 4-11,2020 2019 Regional MONEY SMART WEEK Partners WESTERN STATES Alaska Colorado Open Window Financial Utah Alaska Chapter of BetterInvesting Aims Community College Opportunity Alliance Nevada Washington County Library System Anderson Academic Commons Arizona Bellco Credit Union New Mexico Washington Arizona Chapter of BetterInvesting Centennial Branch AARP Airway Heights Library BetterInvesting Arizona Chapter Englewood Branch Barranca Mesa ES Argonne Public Library Edward Jones Smoky Hill Branch Cesar Chavez ES Black Hills High School Lessard Wealth Management Building Homes For Heroes Chaparral ES Chehalis Library ReferenceUSA Canvas Credit Union Country Club ES Cheney Library Scottsdale Civic Center Library Central Colorado Housing DVR Chiawana High School Central Colorado Housing Escalante High School (Chama) Children’s Discovery Museum California (UAACOG Housing Department) Espanola Valley High School Clark College Social Securities AA Referrals Colorado Housing and Finance Guadelupe CU Cowlitz/Wahkiakum AmeriCorps BetterInvesting Authority/CHFA John Adams Middle School Network Britepaths Community Foundation for Junior Achievement Davis High School Building Homes For Heroes Financial Literacy/RightPath Lomas DVR Deer Park Library California Council on Economic