Volume 3, No. 6, June 2012, ISSN 2226-1095 Innovation • Samsung CEO : “Samsung gets great value and benefit from ISO standards.” • ISO 20121 for sustainable events Contents Comment Comment ISO standards Dr. Boris Aleshin, ISO President 2011-2012 ISO standards – In support of innovation ................................................................. 1 ISO Focus+ is published 10 times a year World Scene (single issues : July-August, In support of innovation November-December). International events and international standardization ............................................ 2 It is available in English and French. Guest Interview Bonus articles : www.iso.org/isofocus+ ISO Update : www.iso.org/isoupdate Geesung Choi – Samsung Electronics ...................................................................... 3 Innovation emerges at every moment, at every location in the world. goal, ISO is working on ways to innovate As Theodore Levitt, former economist and professor at Harvard Busi- and improve the standards development The electronic edition (PDF file) ofISO Special Report ness School said: “Just as energy is the basis of life itself, and ideas process, to shorten development timetables Focus+ is accessible free of charge on the while providing higher quality documents International Standards – A benchmark for innovation ........................................... 6 ISO Website www.iso.org/isofocus+ the sources of innovation, so is innovation the vital spark of all hu- and improving the relevance of the work An annual subscription to the paper edition 25 years of ISO/IEC JTC 1 – We’ve come a long way ! ........................................... 8 man change, improvement and progress”. to users. costs 38 Swiss francs. Customers’ requirements keep changing Cloud computing – Forging a new world for standards ........................................... 11 and growing. With the introduction of new Publisher From a market to the masses – How identification technology continues There is no sector that is not touched by social media and online services have electronic devices such as smartphones, ISO Central Secretariat to surprise .................................................................................................................. 13 innovation. It has become essential for the given rise to new challenges for industry tablets, netbooks, user needs vary with (International Organization for each customer. This forces ISO to adapt Standardization) development of private or public entities. and consumers. International Standards can Multimedia mania – MPEG standards still revolutionizing the world .................... 15 its content and format to be more flexible 1, chemin de la Voie-Creuse Innovation is considered a key element of provide solutions, especially on issues of in its delivery of information. In March, CH – 1211 Genève 20 Sync your home – Smart grid standards for residential customers .......................... 18 economic performance and social well-being, interoperability without which it would be 2010, in response to new technological Switzerland Business continuity – ISO 22301 when things go seriously wrong ......................... 22 which are major concerns of the business impossible for these technologies to make Tel. : +41 22 749 01 11 community, government and civil society. the links necessary to work together. ISO market needs, ISO’s Council launched a Fax : +41 22 733 34 30 Mitigating climate change – Solutions and strategies in carbon capture These groups have multiple challenges to is a key player in encouraging competition project to implement an XML-based pub- E-mail : isofocus+@iso.org and storage ................................................................................................................. 27 face in areas such as sustainability, climate and in creating new efficient, innovative lishing system. change, nanotechnologies, water resources products and services. The objective of ISO’s ongoing innovation Bioplastics – Environmental concerns drive new “ green plastics ” ......................... 29 Manager : Roger Frost and energy. in the standards development process is to Editor in Chief : Elizabeth Gasiorowski-Denis Inside out – Innovating the standards development process .................................... 31 International Standards bring innova- better meet stakeholder requirements. Our Assistant Editor : Maria Lazarte goal is to be simpler, faster, better. tion to the marketplace, facilitating the International Standards Communication Officer : Sandrine Tranchard development of new markets and increased If the essence of innovation is to trans- Artwork : Xela Damond, Pierre Granier Centre-fold consumer knowledge and confidence. They bring innovation form ideas into assets, to improve products, and Alexane Rosa The MPEG revolution .......................................................................................... 24-25 make a positive contribution to the world to the marketplace. processes and services, ISO International Translation : Translation Services, Standards foster innovation by disseminat- ISO Central Secretariat we live in, providing solutions and achiev- Planet ISO ing benefits for all sectors of activity, from ing knowledge and supporting stakeholders, News of the ISO system ............................................................................................ 33 sciences to technology, from management International Standards add value by helping them to create innovative products, Subscription enquiries : Sonia Rosas Friot processes and services in a more efficient ISO Central Secretariat to finance or trade. influencing technological advances and the way. Tel. : +41 22 749 03 36 Management Solutions And standards are the bedrock for inno- process of innovation by signposting the Fax : +41 22 749 09 47 vation; standards are a key tool to assist direction of future performance. Sustainable events – ISO 20121 – for industry, by industry ..................................... 35 E-mail : [email protected] innovation; and standards can promote the Organizations have many reasons to ISO 25639 for clarity – Greater transparency for worldwide exhibition industry ... 37 use of innovative products and services. promote innovation and to use International © ISO, 2012. All rights reserved. According to the World Bank, one of Standards. Both actions improve the quality Social responsibility – Aéroports de Paris takes ISO 26000 on board .................... 38 the most important economic benefits of and efficiency of their work, enhancing the The contents of ISO Focus+ are copyrighted standards is that they increase productive and exchange of information and improving an and may not, whether in whole or in part, 360° innovative efficiency. Through its network organization’s capacity to assimilate and be reproduced, stored in a retrieval system or 35th ISO General Assembly ....................................................................................... 42 of 164 members, ISO has the ability to pro- use new technologies and newly acquired transmitted in any form or by any means, elec- vide solutions to address global challenges knowledge. ISO standards provide the frame- tronic, mechanical, photocopying or otherwise, and promote innovation by identifying, work and the harmonized requirements that without written permission of the Editor. New Releases prioritizing and developing International can be used globally, crossing jurisdictions ISO standards and Rio+20 brochure updated with user referrals ............................ 46 The articles in ISO Focus+ express the views Standards that anticipate and meet the needs to benefit a worldwide user base. of the authors, and do not necessarily reflect ISO’s 2011 Annual Report looks to the future… ...................................................... 47 of both the market and society. Today’s technology is changing fast and ISO standards communicate relevant it is crucial that the development of Inter- the views of ISO or of any of its members. Digital object identifier (DOI) – Now an ISO standard ........................................... 48 state-of-the art knowledge to standards users, national Standards follow the same trend. ISSN 2226-1095 and broadly address the global challenges One of the objectives of the ISO strategic Coming Up 49 st Printed in Switzerland of the 21 century. plan 2011-2015 is to be the world’s leading With the evolution of technology and provider of high quality, globally relevant Cover photo : ISO, 2012 the explosion of the Internet, Websites, International Standards. To achieve this Dr. Boris Aleshin, ISO President 2011-2012. ISO Focus+ June 2012 © ISO Focus+, www.iso.org/isofocus+ 1 UNEP World Scene Guest Interview UNEP India to detect malicious cyber Rob Steele comments, “ The MoU will activities reinforce the links between the two organiza- tions, while harmonizing and sharing their best Millions of women and The Government of India has held prelimi- practices. It will provide a framework for the children are dying from Geesung Choi dirty cook stoves…. billions of dollars are spent on nary discussions on the establishment of a development of sector-specific applications subsidizing the destruction of our fish stocks. We need A Green Economy means multi-stakeholder Cyber Coordination Centre a clean, more progressive more jobs, 21st century using geographic data.” economy. jobs that we can be proud Gisele Bündchen of...that give young people to detect malicious cyber activities