New signs of life Cable ownership: for LPTV INTV Outs want in Broadcasting iiJan 25 The News Magazine of the Fifth Estate Vol. 102 No. 4 Our 51st Year D 1982 Join (he growing list of stations that get OnlaO things started each morning with COUN- TRY DAY. Its a bright -eyed, informative way to start your broadcast day, delivering an audience where you may have never seen one before...in the early morning time slot! no For more information, call Ralph Dolan or John Degan at (612) 646-5555. ..4 D o r z The Country Day Network of 36 COUNTRY DAY stations reaching 13 states to date. A production ól Hubbard Broadcasting. Inc w ILY FA i R OUR PRIDE. YOUR JOY. ourPde a family of 25 specially- selected, all -color theatrical motion pictures - MGM FAMILY FAIR. Your joy is offering the widest variety of television entertainment that every member of the family will enjoy, any time of the day or night. MGM FAMILY FAIR highlights scores of MGM's best -known, best -loved stars as some of the most famous characters ever captured on film. Plus -23 Academy Awards and nominations. Best of all, MGM FAMILY FAIR is available immediately. Contact your MGM Television representative today! MGM/UA TELEVISION DISTRIBUTION .1982 Metro -Goldwyn -Mayer Film Co. Worldvision salutes INTV's 9'h Annual Convention and brinqs to your attention this season's hut! Ask e . KTLA Los Angeles #1 Women 18- 49,18 -34 WGN -TV Chicago #1 Women 18-49, 18-34 KMSP -TV Minneapolis #1 Women 18- 49,18 -34 KCPIQ Seattle #1 Women 18- 49,18 -34 WTTV Indianapolis #1 Women 18- 49,18 -34 ... and other leading INDEPENDENTS and affiliates across the country. £: AIWARB Time period competition LITTLE HOUSE ON THE PRAIRIE `iA/\\\ if 1111 `\\\1P// RLDVISION RPRISES INC. Tt e W e d's Leading Distributor for Independent Television Producers New York, Los Angeles, Cniypo Atlanta, London, Psti; Tokyo. Sydney, Toronjo, Pio* Jr 10110. Munich. Mexico Grey. Rorer BroadcastingAan 25 The Week in Brief TOP OF THE WEEK LAW 6 REGULATION FIRST AMENDMENT PRIORITY NAB joint board makes it RENEWAL -TIME THREATS In comments to FCC, theme of association's April convention where campaign broadcasters call for more protection, say stations should to unify mass media for that freedom will be intensified. be given more credit for service and not be so vulnerable Board sessions in Hawaii also act on teletext, HDTV, to comparative challenges. Some citizen groups oppose ratings and copyright. Personal products study rejected, loosening present standards. PAGE 82. but contraceptive advertising issue kept on hold. PAGE 27. HARRIS CHARTS COURSE In speech to FCBA, new chief of FCC Broadcast Bureau enunciates open -door SHOT IN LPTV ARM Responding to Capitol Hill policy to all and his intention to play activist role. pressure, FCC will consider rules and regulations within PAGE 88. next two months. PAGE 29. TECHNOLOGY PRESTEL BOWS IN U.S. English videotext service, NEW KID ON BLOCK It's giant Coca -Cola Co., whose headquartered in Boston, offers consumers data via offer of more than $900 million for Columbia Pictures telephone and modified TV set or through computer would give it subsidiary operations in programing and terminal. PAGE 82. broadcasting. PAGE 30. BUSINESS $51 MILLION FOR CABLE That is worth of deals for NEW DESIGN PBS's proposes PTV'S GRAND Grossman Michigan systems bought by Tele- Communications -Taft. level, procedures to strengthen program hand at national PAGE 88. beef up prime -time lineup, afford stations more scheduling freedom. PAGE 32. PROGRAMING ABC RADIO BUYS WATERMARK Los Angeles -based CALLS FOR HELP Open FCC meeting hears pleas from producer- syndicator sold for estimated $5 million. groups that feel new Washington era is ignoring their PAGE 92. about ownership, children's programing, concerns MEDIA minority issues and technical shortcomings. PAGE 33. CBS CABLE'S FLEXIBLE PLAN Cox tells Washington luncheon that pay service is one alternative if advertising SHOVING AT CABLE'S DOOR Comments on FCC proves insufficient to proposal to ease crossownership rules find broadcasters, support cultural offering. networks, cable factions, public interest groups and PAGE 100. telcos in their customary battle stances. PAGE 34. JOURNALISM SPECIAL REPORT CALIFORNIA LOSS, JERSEY WIN Oakland judge rules against state's shield law in case involving CBS's 60 SPIRITS OF INDEPENDENTS SOAR Ratings and Minutes. N.J. governor pardons New York Times and revenues of unaffiliated TV stations continue to grow. On reporter Farber in contempt case. PAGE 1oa. eve of INTV convention, broadcasters in nonnetwork operations tell where, why and how this is happening. PROFILE They also assess current issues, such as PIAR, that CONFIDENCE IN HIS CARDS Thornton Bradshaw affect independents. PAGE 46. Agenda for INTV refuses to let some setbacks at RCA cloud his vision. Washington sessions starts on PAGE 50. INTV plans mini- Rather, the chairman concentrates on positive factors of version of NAIPE. PAGE 54. Suite locations and what will organization that he feels will assure RCA a giant and be showcased begin on PAGE 58. continuing role in world market. PAGE 127. Index to departments Business Briefly 10 Editorials 130 Monday Memo 17 Changing Hands 101 Fates & Fortunes 123 Open Mike 24 Closed Circuit 7 For the Record 104 Stock Index 91 Bottom Line 86 Datebook 20 In Brief 128 Washington Watch 70 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue al yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C.. and additional offices. Single issue $1.75 except special issues $2.50 (50th Anniversary issue S10). Subscriptions. U.S. and possessions: one year $55, two years $105. three years S150. 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Index to advertisers American Television Syndication 85 O Blackburn & Co. 1000 Blair Television 19 D Broadcast Programming Inc. 98 O CBS -FM Sales 97 Cetec 96 0 Colorgraphics 95 0 Columbia Pictures Television 8 -9 D Continental Electronics 105 O Gaylord Broadcasting 25 O Gold Key 71, 930 Graphic Express 10 O Harris 35 0 Independent Television Corp. 18 0 Inter Sat Productions, Inc. 94 D JVC 87 O JWT Syndication 46 0 KSTP -TV Front Cover D Lester Kamin Co. 104 0 Katz 43 D Lexington Broadcasting 59 O Lorimar 60 -61 O MCA -TV 12 -13, 44 -450 MGM -TV Inside Front Cover /Page 3, 16, 51 -53, 64 -65 D Robert Mahlman 101 0 Metromedia Producers Corp. 6.21 D NEC Inside Back Cover D NTA 76-77, 88.890 Paramount 36 -39 D Polygram Television 23 O Reel to Reel 74 D Richter -Kalil & Co. 14 D Satellite Music Network 26 D Seltel 66 -67 D Howard Stark 102 D Syncom 96 D 20th Century -Fox TV 69, 72 -73, 83 D Tandem 55, 57 O William B. Tanner 125 O Telepictures 79 -81 0 Viacom 63, 75 O WOR -TV 49 O WPIX -TV Back Cover O Warner Brothers 11. 15 O Western Union 40 -41 O Worldvision 4 O RATINGS NEW YORK 8:30- 9:30P.M. 11 RTG 16 SHARE WNEW -TV achieved a higher rating and share than its combined indie competi- tion and WCBS-TV! LOS ANGELES 8:0O-9:O0P.M. 6 RTG 9 SHARE KTTV outperformed all the indie corn- petition while opposite Monday Night Football! CINCINNATI 7:30- 8:30P.M. 11 RTG 18 SHARE WXIX-TV increased its Independent time period average rating by 83 %, average share by 50 %! er REVIEWS A sense of urgency... tautly struc- tured.... a finely crafted special. -Gail Williams !BIOTINIMOTHY Hollywood Reporter "Impact on teenage viewers should be immense.... those associated with the program are to be commended for the HUTTON concept of studying the problem and for its presentation." -Tone SOURCE NSI OVERNIGHT 12/10/81 NY NSI OVERNITE 12/21/81 LA Daily Variety NSI Oct. '81 (10/19/81) CINN AN ALAN LANDSBURG PRODUCTION NEIRONEDIA P R O D U C E R S C O R P O R A T I O N 5746 SUNSET BOULEVARD HOLLYWOOD, CALIFORNIA 90028 (213) 462 -7111 Closed E Circuit e Insider report behind the scene. before the fact board of directors meeting in Puerto Rico Iffiness of test involves problems Getting ready last week, is said to be similar to old one created by union contracts that specify Pace of positioning for U.S. direct and will argue that AT &T's control of programing public stations provide is for broadcast satellite market continues to nearly all long- distance lines should keep noncommercial use only (BROADCASTING, accelerate. Latest development: imminent it from offering such information services Dec. 21, 1981). Temporary Commission formation of joint venture between as electronic Yellow Pages and news. for Alternative Financing, created by Japan's NEC (Nippon Electric Co.) and Although House Telecommunications Congress to oversee 18 -month U.S. Alcoa to produce rooftop antenna- Subcommittee Chairman Timothy Wirth experiment, will decide on Jan. 29 receivers - market that's expected to (D- Colo.) has articulated similar position whether test can go forward. require upwards of 50 million if DBS since settlement (BROADCASTING, Jan. service gets off ground, as proponents 18), indications are that Senate Commerce Now hope, in mid- 1980's.