ShopperChoice 2021 Variables list Order Variable Description Category 0 CODE Code Basics 0 GEO Geographic Summarization Indicator Basics 1 BASHHD Households Basics 2 DS39A1 Had you ever done any grocery shopping online before the impact of COVID-19? - Yes COVID-19 Impact 3 DS39A2 Had you ever done any grocery shopping online before the impact of COVID-19? - No (!) COVID-19 Impact 4 HM98301 Visited restaurant since (COVID-19) reopening - Yes COVID-19 Impact 5 HM98302 Visited restaurant since (COVID-19) reopening - No COVID-19 Impact 6 HM99311 COVID-19 - Purchase ready-to-eat - Prepared HOT food - Not buying/Not applicable COVID-19 Impact 7 HM99312 COVID-19 - Purchase ready-to-eat - Prepared HOT food - Less than pre-COVID COVID-19 Impact 8 HM99313 COVID-19 - Purchase ready-to-eat - Prepared HOT food - Same as pre-COVID COVID-19 Impact 9 HM99194 COVID-19 - Purchase ready-to-eat - Prepared HOT food - More than pre-COVID (^) COVID-19 Impact 10 HM993121 COVID-19 - Purchase ready-to-eat - Prepared FRESH food - Not buying/Not applicable COVID-19 Impact 11 HM993122 COVID-19 - Purchase ready-to-eat - Prepared FRESH food - Less than pre-COVID COVID-19 Impact 12 HM993123 COVID-19 - Purchase ready-to-eat - Prepared FRESH food - Same as pre-COVID COVID-19 Impact 13 HM993124 COVID-19 - Purchase ready-to-eat - Prepared FRESH food - More than pre-COVID (^) COVID-19 Impact 14 HM993131 COVID-19 - Order from Restaurant - Pick up or delivery - Not buying/Not applicable COVID-19 Impact 15 HM993132 COVID-19 - Order from Restaurant - Pick up or delivery - Less than pre-COVID COVID-19 Impact 16 HM993133 COVID-19 - Order from Restaurant - Pick up or delivery - Same as pre-COVID COVID-19 Impact 17 HM993134 COVID-19 - Order from Restaurant - Pick up or delivery - More than pre-COVID COVID-19 Impact 18 HM993141 COVID-19 - Purchase Meal Kits - Not buying/Not applicable COVID-19 Impact 19 HM993142 COVID-19 - Purchase Meal Kits - Less than pre-COVID (!) COVID-19 Impact 20 HM993143 COVID-19 - Purchase Meal Kits - Same as pre-COVID (!) COVID-19 Impact 21 HM993144 COVID-19 - Purchase Meal Kits - More than pre-COVID (^) COVID-19 Impact 22 HM873331 COVID-19 - Purchase ready-to-eat - Avoid Reason - Expensive COVID-19 Impact 23 HM873351 COVID-19 - Purchase ready-to-eat - Avoid Reason - Worried about potential health risks (!) COVID-19 Impact 24 HM873381 COVID-19 - Purchase ready-to-eat - Avoid Reason - I am cooking more at home than before COVID-19 Impact 25 HM101A111 Post-COVID Intent - Purchase ready-to-eat - Prepared HOT food - Not buying/Not applicable COVID-19 Impact 26 HM101A122 Post-COVID Intent - Purchase ready-to-eat - Prepared HOT food - Less than pre-COVID COVID-19 Impact 27 HM101A133 Post-COVID Intent - Purchase ready-to-eat - Prepared HOT food - Same as pre-COVID COVID-19 Impact 28 HM101A144 Post-COVID Intent - Purchase ready-to-eat - Prepared HOT food - More than pre-COVID (^) COVID-19 Impact 29 HM101A211 Post-COVID Intent - Purchase ready-to-eat - Prepared FRESH food - Not buying/Not applicable COVID-19 Impact 30 HM101A222 Post-COVID Intent - Purchase ready-to-eat - Prepared FRESH food - Less than pre-COVID COVID-19 Impact 31 HM101A233 Post-COVID Intent - Purchase ready-to-eat - Prepared FRESH food - Same as pre-COVID COVID-19 Impact 32 HM101A244 Post-COVID Intent - Purchase ready-to-eat - Prepared FRESH food - More than pre-COVID (^) COVID-19 Impact 33 HM101A311 Post-COVID Intent - Order from Restaurant - Pick up or delivery - Not buying/Not applicable COVID-19 Impact 34 HM101A322 Post-COVID Intent - Order from Restaurant - Pick up or delivery - Less than pre-COVID COVID-19 Impact 35 HM101A333 Post-COVID Intent - Order from Restaurant - Pick up or delivery - Same as pre-COVID COVID-19 Impact 36 HM101A344 Post-COVID Intent - Order from Restaurant - Pick up or delivery - More than pre-COVID (!) COVID-19 Impact 37 HM101A411 Post-COVID Intent - Purchase Meal Kits - Not buying/Not applicable COVID-19 Impact 38 HM101A422 Post-COVID Intent - Purchase Meal Kits - Less than pre-COVID (!) COVID-19 Impact 39 HM101A433 Post-COVID Intent - Purchase Meal Kits - Same as pre-COVID COVID-19 Impact 40 HM101A444 Post-COVID Intent - Purchase Meal Kits - More than pre-COVID (^) COVID-19 Impact 41 H3A3441 Health matters - Risk of COVID-19 exposure - Not concerned at all (^) COVID-19 Impact 42 H3A3442 Health matters - Risk of COVID-19 exposure - Not very concerned COVID-19 Impact 43 H3A3443 Health matters - Risk of COVID-19 exposure - Somewhat concerned COVID-19 Impact 44 H3A3444 Health matters - Risk of COVID-19 exposure - Very concerned COVID-19 Impact 45 H87111 Minimize COVID-19 exposure - I am staying home more COVID-19 Impact 46 H87121 Minimize COVID-19 exposure - I am avoiding crowded stores/ public spaces COVID-19 Impact 47 H87131 Minimize COVID-19 exposure - I am spending more time outside (!) COVID-19 Impact 48 H87141 Minimize COVID-19 exposure - I am seeing friends/ family less COVID-19 Impact 49 H87151 Minimize COVID-19 exposure - I have started taking vitamins and supplements COVID-19 Impact 50 H87161 Minimize COVID-19 exposure - I am wearing a mask/ PPE when out of the home COVID-19 Impact 51 H87171 Minimize COVID-19 exposure - I am wearing gloves outside the home (!) COVID-19 Impact 52 H87191 Minimize COVID-19 exposure - I am engaging in more physical activity COVID-19 Impact 53 H8711101 Minimize COVID-19 exposure - I am ordering groceries online (!) COVID-19 Impact 54 H8711111 Minimize COVID-19 exposure - I have started buying in bulk/ more pantry loading COVID-19 Impact 55 H91A1112 COVID-19 Impact physical lifestyle frequency - Going outside to do physical activity - More COVID-19 Impact 56 H91A1113 COVID-19 Impact physical lifestyle frequency - Going outside to do physical activity - Same COVID-19 Impact 57 H91A1145 COVID-19 Impact physical lifestyle frequency - Going outside to do physical activity - Less COVID-19 Impact 58 H91A1167 COVID-19 Impact physical lifestyle frequency - Going outside to do physical activity - Have not done before, or no COVID-19 Impact longer doing (!) 59 H91A1212 COVID-19 Impact physical lifestyle frequency - Self-guided at home workouts - More COVID-19 Impact 60 H91A1213 COVID-19 Impact physical lifestyle frequency - Self-guided at home workouts - Same COVID-19 Impact 61 H91A1245 COVID-19 Impact physical lifestyle frequency - Self-guided at home workouts - Less (^) COVID-19 Impact 62 H91A1267 COVID-19 Impact physical lifestyle frequency - Self-guided at home workouts - Have not done before, or no longer COVID-19 Impact doing 63 H91A1312 COVID-19 Impact physical lifestyle frequency - Online home workouts - More COVID-19 Impact 64 H91A1313 COVID-19 Impact physical lifestyle frequency - Online home workouts - Same (!) COVID-19 Impact 65 H91A1345 COVID-19 Impact physical lifestyle frequency - Online home workouts - Less (^) COVID-19 Impact 66 H91A1367 COVID-19 Impact physical lifestyle frequency - Online home workouts - Have not done before, or no longer doing COVID-19 Impact 67 H91A1412 COVID-19 Impact physical lifestyle frequency - Purchasing fitness equipment/ machines - More (^) COVID-19 Impact 68 H91A1413 COVID-19 Impact physical lifestyle frequency - Purchasing fitness equipment/ machines - Same (!) COVID-19 Impact 69 H91A1445 COVID-19 Impact physical lifestyle frequency - Purchasing fitness equipment/ machines - Less (^) COVID-19 Impact 70 H91A1467 COVID-19 Impact physical lifestyle frequency - Purchasing fitness equipment/ machines - Have not done before, or COVID-19 Impact no longer doing 71 H91A1512 COVID-19 Impact physical lifestyle frequency - Going to the gym - More (^) COVID-19 Impact 72 H91A1513 COVID-19 Impact physical lifestyle frequency - Going to the gym - Same (^) COVID-19 Impact 73 H91A1545 COVID-19 Impact physical lifestyle frequency - Going to the gym - Less (^) COVID-19 Impact 74 H91A1567 COVID-19 Impact physical lifestyle frequency - Going to the gym - Have not done before, or no longer doing COVID-19 Impact 75 H91A1612 COVID-19 Impact physical lifestyle frequency - Participating on a sports team - More (^) COVID-19 Impact 76 H91A1613 COVID-19 Impact physical lifestyle frequency - Participating on a sports team - Same (^) COVID-19 Impact 77 H91A1645 COVID-19 Impact physical lifestyle frequency - Participating on a sports team - Less (^) COVID-19 Impact 78 H91A1667 COVID-19 Impact physical lifestyle frequency - Participating on a sports team - Have not done before, or no longer COVID-19 Impact doing ©2021 Environics Analytics Page 1 of 28 www.environicsanalytics.com ShopperChoice 2021 Variables list Order Variable Description Category 79 H91A1712 COVID-19 Impact physical lifestyle frequency - Paying attention to how much exercise i am getting - More COVID-19 Impact 80 H91A1713 COVID-19 Impact physical lifestyle frequency - Paying attention to how much exercise i am getting - Same COVID-19 Impact 81 H91A1745 COVID-19 Impact physical lifestyle frequency - Paying attention to how much exercise i am getting - Less (!) COVID-19 Impact 82 H91A1767 COVID-19 Impact physical lifestyle frequency - Paying attention to how much exercise i am getting - Have not done COVID-19 Impact before, or no longer doing (!) 83 H91A1812 COVID-19 Impact physical lifestyle frequency - Trying new types of activity - More COVID-19 Impact 84 H91A1813 COVID-19 Impact physical lifestyle frequency - Trying new types of activity - Same COVID-19 Impact 85 H91A1845 COVID-19 Impact physical lifestyle frequency - Trying new types of activity - Less (!) COVID-19 Impact 86 H91A1867 COVID-19 Impact physical lifestyle frequency - Trying new