Personalized Media Communications, L.L.C. v. Zynga, Inc. Doc. 1 Att. 4 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TEXAS MARSHALL DIVISION PERSONALIZED MEDIA § COMMUNICATIONS, LLC, § § Plaintiff, § § v. § § Civil Action No. ZYNGA, INC., § § JURY DEMANDED Defendant. § § § § § § EXHIBIT 2-[PART 1 OF 3] COMPLAINT FOR PATENT INFRINGEMENT Dockets.Justia.com 111111111111111111111111111111111111111111111111111111111111111111111111111 US007908638Bl (12) United States Patent (10) Patent No.: US 7,908,638 Bl Harvey et al. (45) Date of Patent: Mar. 15,2011 (54) SIGNAL PROCESSINGAPPARATUS AND (56) References Cited METHODS U.S. PATENT DOCUMENTS (75) Inventors: John Christopher Harvey, New York, 33,189 A 9/1861 Dougal NY (US); James William Cuddihy, (Continued) New York, NY (US) FOREIGN PATENT DOCUMENTS (73) Assignee: Personalized Media Communications LLC, New York, NY (US) AU 481565 4/1976 (Continued) ( *) Notice: Subject to any disclaimer, the term ofthis patent is extended or adjusted under 35 OTHER PUBLICATIONS U.S.c. 154(b) by 0 days. "Automatic Commercial Insertion Equipemnt for Unattended Inser­ tion of Local Advertising", kILLION, "Cablematic Inc.", NCTA (21) Appl. No.: 08/477,547 1984, pp. 15-22, 1984.* (22) Filed: Jun. 7, 1995 (Continued) Related U.S. Application Data Primary Examiner - Yubin Hung (74) Attorney, Agent, or Firm - Goodwin Procter LLP (63) Continuation of application No. 081113,329, filed on (57) ABSTRACT Aug. 30, 1993, which is a continuation ofapplication No. 08/056,501, filed on May 3, 1993, now Pat. No. A unified system ofprogramming communication. The sys­ 5,335,277, which is a continuation ofapplication No. tem encompasses the prior art (television, radio, broadcast 07/849,226, filed on Mar. 10, 1992, now Pat. No. hardcopy, computer communications, etc.) and new user spe­ 5,233,654, which is a continuation ofapplication No. cific mass media. Within the unified system, parallel process­ ing computer systems, each having an input (e.g., 77) con­ 07/588,126, filed on Sep. 25, 1990, now Pat. No. trolling a plurality of computers (e.g., 205), generate and 5,109,414, which is a continuation ofapplication No. output user information at receiver stations. Under broadcast 07/096,096, filed on Sep. 11, 1987, now Pat. No. control, local computers (73, 205), combine user information 4,965,825, which is a continuation-in-part of selectively into prior art communications to exhibit person­ application No. 06/829,531, filed on Feb. 14, 1986, alized mass media programming at video monitors (202), now Pat. No. 4,704,725, which is a continuation of speakers (263), printers (221), etc. At intermediate transmis­ application No. 06/317,510, filed onNov. 3,1981, now sion stations (e.g., cable television stations), signals in net­ Pat. No. 4,694,490. work broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively (51) Int. Cl. automate connection and operation of receivers (53), H04N 7/00 (2006.01) recorder/players (76), computers (73), generators (82), strip­ H04N 7/08 (2006.01) pers (81), etc. At receiver stations, signals in received trans­ H04N 7/16 (2006.01) missions and from local inputs (225, 218, 22) cause control H04N 11/00 (2006.01) processors (200) and computers (205) to automate connec­ tion and operation ofconverters (201), tuners (215), decryp­ (52) U.S. Cl. 725/140; 725/137; 348/468; 348/481 tors (224), recorder/players (217), computers (205), furnaces (58) Field of Classification Search 455/3.1; (206), etc. Processors (71, 200) meter and monitor availabil­ 386/46; 348/5,6,7,8,9,2,3,461-468, ity and usage ofprogramming. 348/481,563,564; 725/135-140 See application file for complete search history. 24 Claims, 22 Drawing Sheets 2'5 202M ( TV MOOIT~ J o 0 145 --PROGRAMMING ---- CONTROLINFORMATION US 7,908,638 Bl Page 2 u.s. 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