news Th eSwiss Banking Websit eIndex Q2 2009/557 Welcome to web index 557. To compile this survey we reviewed over 250 websites, using Sitemorse's automated website auditing (page content, templates and infrastructure) and benchmarking software to test and rank each website. This report presents a summary of the findings, and is produced in association with Lyris. This quarter' s To pSite www.privateclientbank.ch Q2 /2009 Swiss Banking Index's top website, with the Index of 8.92 was Private Client Bank whilst Adler & Co. Privatbank AG are up 213 places. Banque Cantonale du Jura came bottom scoring just 1.36. Gonet & Cie was the greatest faller, dropping 139 places and scoring 3.75. 63 sites failed accessibility A and AA on every page. The survey is available in the new format at: http://www.sitemorse.com/survey/report.html?rt=574 How it made it to the top Overall 8.92/10 Function 10/10 Accessibility 6/10 Code quality 9/10 Performance 10/10 Email Not included Metadata 10/10 Analytics Not included Spelling Not included PDF 7/10 Front page loading Pass The survey was completed on the 22nd June, in all we carried out 26,270,829 tests - testing function, checking compliance and measuring performance – reviewing the page content, code and delivery infrastructure. The Swiss Banking Websit e Index is conducted in association with: www.lyris.com We run more tests, in Mos t Improved site more depth, more often Th eSurvey than anyone else. http://www.adlerbank.ch/ – up 213 places Our results are more Are you in the top 50 for quality, compliance accurate, more accessible and performance? and more useful than anyone else's, and our This table presents a summary of the full survey. A detailed breakdown of the findings by individual company is available by searching for the organisation name at www.sitemorse.com reports are published in more places, read by Position Company Index Last time Change more people and trusted 1 Private Client Bank 8.92 Same by more organisations 2 Rothschild Bank AG 8.74 31 than anyone else's. 3 PostFinance 8.59 105 102 4 BANCA GESFID 8.56 2 -2 5 Arzi Bank AG 8.48 61 6 Bank Zweiplus ag 8.38 4 -2 7 Ersparniskasse Speicher 8.27 5 -2 8 FAISAL PRIVATE BANK (Switzerland) SA 8 15 7 9 M. M. Warburg Bank (Schweiz) AG 7.87 11 2 Who' sUp Who' sDown 10 Centrum Bank AG 7.84 12 2 11 LBBW (Schweiz) AG 7.74 10 -1 Company Position Index Change 12 AKB Privatbank Zürich AG 7.72 13 1 Adler & Co. Privatbank AG 21 7.44 +213 13 Lienhardt & Partner Privatbank Zürich AG 7.69 14 1 Standard Chartered Bank (Switzerland) SA 29 7.29 +196 14 HSBC Private Bank (Suisse) SA 7.62 16 2 Maerki Baumann & Co AG 106 5.51 +135 15 BGG, Banque Genevoise de Gestion 7.6 31 16 PostFinance 3 8.59 +102 15 Basellandschaftliche Kantonalbank 7.6 36 21 Bank Coop AG 51 6.82 +93 17 LGT Bank (Schweiz) AG 7.56 53 36 18 Zürcher Kantonalbank 7.54 27 9 Gonet & Cie 208 3.75 -139 19 Scobag Privatbank AG 7.47 21 2 Deutsche Bank (Suisse) SA 207 3.76 -135 20 Bantleon Bank AG 7.47 38 18 C.I.M. Banque 225 3.06 -134 21 Adler & Co. Privatbank AG 7.44 234 213 Union Bancaire Privée, UBP 245 1.81 -114 22 J&T Bank Schweiz AG 7.43 Same Deutsche Bank Private Wealth Management (Suisse) SA 168 4.53 -106 23 Anker Bank 7.4 20 -3 24 Bank-now AG 7.38 Same 25 Regiobank Solothurn AG 7.35 8 -17 25 Dominick Company AG 7.35 17 -8 Sitemors eIndex 27 Bank aek Genossenschaft 7.34 40 13 28 Lombard, Odier, Darier, Hentsch & Cie 7.3 47 19 The only benchmark you can really rely on 29 Standard Chartered Bank (Switzerland) SA 7.29 225 196 30 Banca dello Stato del Cantone Ticino 7.26 28 -2 If you've ever read the words 'Can't find page' or 'Page does not exist' you've encountered 31 Banque Cramer & Cie SA 7.25 18 -13 one of the billions of failures that plague the web. If you've ever thought, or worse still said, 32 Goldman Sachs Bank AG 7.21 46 14 'Don't look at our site just now, we're experiencing a few problems', then you've excused 33 VP Bank (Schweiz) AG 7.17 32 -1 34 Bank Sal. Oppenheim jr. & Cie. (Schweiz) AG 7.15 7 -27 one of those failures of your own. Fatwire provides 35 P&P Private Bank AG 7.15 34 -1 Sitemorse has the solution. A complete one-stop-shop for all web diagnostic reporting. It is ‘t‘he flexibility and the 36 Schaffhauser Kantonalbank 7.14 65 29 the combination of accurate information and simple reporting that sets us apart, and we call adaptability we need 37 Caisse d'Epargne d'Aubonne 7.13 Same it 'delivering web confidence'. Confidence that our clients' websites are functioning correctly, 38 Banque Du Bois AG 7.07 41 3 to integrate with many confidence that they meet accessibility standards, and confidence that they perform at peak 39 Skandifinanz Bank AG 7.05 58 19 40 Liechtensteinische Landesbank (Schweiz) AG 7.04 35 -5 levels for all visitors. other applications and Sitemorse tag audit 41 Sparkasse Trogen 7.03 44 3 provides up-to-the ‘s‘ ervice will help ensure Web confidence is what we ultimately sell to our clients, and the technology behind our 42 cashgate AG 6.98 54 12 43 La Roche & Co Banquiers 6.97 9 -34 the accuracy of our service is world class. Our unique software tests the function of websites, checks compliance minute information and measures performance, accurately identifying vulnerabilities such as code, templates, 44 Appenzeller Kantonalbank 6.92 48 4 web marketing data infrastructure and third party dependencies. ’’ 45 Petercam Private Bank 6.9 49 4 46 Hyposwiss Private Bank 6.87 25 -21 ’’ In fact, hundreds of tests are performed per web page. It is simply not practical, or cost 46 Burgerliche Ersparniskasse Bern 6.87 77 31 effective, to manually check every page. What might take hundreds, or even thousands of 48 ING Bank (Suisse) SA 6.86 56 8 hours to do manually, we do in seconds – and provide a tailored report that makes it fast Aeropuertos Españoles 50 Banque de Commerce et de Placements SA 6.84 39 -10 and easy for executives, managers or technical staff to prioritise corrective action. y Navigación Aérea 50 Pictet et Cie 6.84 121 72 2 3 To pTen sites by test The British Museum All too often, the spend on websites seems to be focused on SEO, site advertising and email Donna McNicholas campaigns, all designed to deliver traffic – vital, of course, for a successful site. [email protected] optimises online But what about customer experience on arriving at the site? We offer hundreds of tests, +44 20 7630 2960 checks and measures to protect your online investment . and your brand. www.lyris.com marketing with Function Performance Function checks include broken links, missing Tests the speed of the overall website access documents and images. and individual page load times. Lyris HQ 1 Private Client Bank 1 Private Client Bank 2 Rothschild Bank AG 2 Rothschild Bank AG 3 PostFinance 3 Arzi Bank AG British Museum Company Ltd. began life as a publishing house and is now responsible for 4 BANCA GESFID 4 Ersparniskasse Speicher operating the museum’s retail wing and online shop, as well as overseeing its wholesale 5 Arzi Bank AG 5 FAISAL PRIVATE BANK (Switzerland) SA commerce, production of replicas of objects in the collection and licensing of the museum 6 Bank Zweiplus ag 6 M. M. Warburg Bank (Schweiz) AG brand and logo. 7 Ersparniskasse Speicher 7 LBBW (Schweiz) AG 8 FAISAL PRIVATE BANK (Switzerland) SA 8 AKB Privatbank Zürich AG Business challenge 9 M. M. Warburg Bank (Schweiz) AG 9 Lienhardt & Partner Privatbank Zürich AG British Museum Company Ltd. continued to grow frustrated with its online marketing solution 10 Centrum Bank AG 10 HSBC Private Bank (Suisse) SA as it could not perform many basic functions. With the goal of growing its online and retail business while maximising limited internal resources, British Museum Company Ltd. began Metadata Accessibility a search for an online marketing solution that would better allow them to both send Essential for SEO and bookmarking, Metadata Checks for A, AA accessibility, HTML and testing checks for page titles and descriptions. legal compliance. email updates and then track and analyse results and customer behaviour. Additionally, the organisation wanted to benefit from the cost savings of having a software-as-a-service 1 Private Client Bank 1 Banque Bauer (Suisse) SA 2 Rothschild Bank AG 2 Dominick Company AG resource to alleviate the burden of a dedicated, full-time resource to manage their email 3 BANCA GESFID 3 Private Client Bank marketing software on-site. 4 Bank Zweiplus ag 4 Rothschild Bank AG 5 Basellandschaftliche Kantonalbank 5 PostFinance The solution we 6 BGG, Banque Genevoise de Gestion 6 BANCA GESFID 7 Bank aek Genossenschaft 7 Arzi Bank AG us‘e‘ d previously left us 8 Banca dello Stato del Cantone Ticino 8 Bank Zweiplus ag feeling frustrated as it 9 Schaffhauser Kantonalbank 9 Centrum Bank AG 10 Banque de Commerce et de Placements SA 10 BGG, Banque Genevoise de Gestion could not perform a lot of basic functions.