Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of ) ) Annual Assessment of the Status of ) MB Docket No. 03-172 Competition in the Market for the Delivery ) Of Video Programming ) LIST OF ATTACHMENTS A. SBCA Press Release: Satellite Television Viewer Satisfaction Continues to Rise, May 20, 2003 B. SBCA Press Release: U.S. DBS Satellite Television Subscribers Top 20 Million Mark, August 20, 2003 C. List of markets where local-into-local service is available via DBS (as of 9/11/03) D. DIRECTV Press Release: DIRECTV Names 39 New Local Channel Markets, March 19, 2003 E. DISH Network Press Release: Dish Network Satellite TV Names 42 New Local Channel Markets for 2003, May 1, 2003 F. J.D. Power and Associates Press Release: J.D. Power and Associates 2003 Residential Cable/Satellite TV Customer Satisfaction Study SM, August 19, 2003 Satellite Broadcasting and 225 Reinekers Lane Communications Association Suite 600 Alexandria, VA 22314 September 11, 2003 (703) 549-6990 ATTACHMENT A Satellite Broadcasting and 225 Reinekers Lane Communications Association Suite 600 Alexandria, VA 22314 September 11, 2003 (703) 549-6990 SATELLITE BROADCASTING AND COMMUNICATIONS ASSOCIATION 225 Reinekers Lane · Alexandria, VA 22314 · 703.549.6990 Fax:703.549-7640 · www.sbca.org Contact: Robert Udowitz 703.739.8351 FOR IMMEDIATE RELEASE SATELLITE TELEVISION SUBSCRIBER SATISFACTION CONTINUES TO RISE TAYLOR RESEARCH UNVEILS SURVEY DATA AT SPRING SKYFORUM Focus on Customer Needs Has Fueled Growth in DBS Industry NEW YORK, May 20, 2003 – An expanding product line, quality services and competitive pricing continue to remain the key to customer satisfaction and retention in the direct broadcast satellite industry, according to a survey of current DBS subscribers released today by the Taylor Research & Consulting Group during SkyFORUM, the satellite service industry’s top financial symposium held in New York. Of the 1,500 telephone interviews between very recent (within three months) and longer-term DIRECTV and Dish Network subscribers conducted in April 2003, 84 percent indicated overall satisfaction with their DBS service. DBS scores improved by five percentage points from a similar survey conducted in 2002, driven by improvements in such areas as programming channels, trouble -free installation, good value for the money, and quality customer service among the reasons for becoming or remaining DBS customers. The Satellite Broadcasting and Communications Association commissioned Taylor Research to conduct the survey with several goals in mind: to assess the present DBS-cable competitive environment; understand what drives DBS subscription; gauge DBS customer satisfaction; evaluate DBS subscriber programming needs and interests; and, to weigh interest in new technologies, like DVR, VOD, satellite radio, and HDTV. The full study will be available to the public in mid-July. A second study looking at the competitive market is currently in development and will be released during the fall SkyFORUM on October 30. The survey also found substantial interest among DBS subscribers in several of the new technologies available to satellite and cable customers. The product with strong interest is the digital video recorder, with 27 percent of new and longer-term subscribers interested in the technology. Other products that customers were interested in were HDTV (23 percent), digital audio radio services (satellite radio) – or DARS – (18 percent), and video on demand (14 percent), which was described to respondents as a service currently available to digital cable subscribers with a per-use fee and pause, fast-forward, and rewind features. - more - DBS Subscriber Survey – 2 “The results of the survey confirm that DBS providers are meeting the needs of their subscribers and continue to provide the cutting edge technologies and programs that consumers are interested in,” said David Charmatz, Senior Vice President of Research, Analysis, & Strategy, at Starz Encore Group, and chairman of the SBCA Research Committee, which consists of DIRECTV, EchoStar, HBO, Scripps Networks, Sirius, Starpath Communications, Starz Encore Group, Turner, and The Weather Channel. “This survey helps the SBCA member companies continue to offer the best value in the marketplace for consumers.” In keeping with results consistent to a similar survey conducted last year, 58 percent of the respondents said that digital cable was not available in their community, and 31 percent were not aware of digital cable at all, whether they lived in cities, suburbs, or in rural areas. Only 24 percent of new DBS subscribers said that they had considered digital cable before subscribing to DBS. In general, most new DBS subscribers cited lower pricing and/or better programming selection as the main reason they chose DBS over digital cable. The bi-annual SkyFORUM, hosted by SBCA and its SkyTRENDS partners, brings together Wall Street’s analyst and investment community with top satellite and telecom industry executives to discuss topical issues and upcoming trends. Chase Carey, a member of the board of directors and consultant to News Corporation, the luncheon keynote speaker addressed the increasingly competitive landscape in the multichannel television industry and how consumers will benefit as a result of this heightened competition. CNN Anchor and Managing Editor Lou Dobbs interviewed DIRECTV Chairman and CEO Eddy Hartenstein during the morning program, and FCC Commissioner Kevin Martin was the closing keynote, interviewed live by Jeremy Pelofsky of Reuters News Service. The SkyFORUM program also included live demonstrations of emerging consumer product and services technologies, panel discussions. In addition, recent global research on the satellite industry and the competitive multichannel market will be featured. The Taylor Research & Consulting Group, Inc., headquartered in Portsmouth, NH provides research services in the U.S. and internationally for the media, entertainment, and sports industries. The Satellite Broadcasting and Communications Association (www.sbca.com) is the national trade organization representing all segments of the satellite industry. It is committed to expanding the utilization of satellite technology for the broadcast delivery of video, audio, data, music, voice, interactive and broadband services. The SBCA is composed of DBS, C-band, broadband, satellite radio, and other satellite service and launch vehicle providers, content providers, equipment manufacturers, distributors, retailers, encryption vendors, and national and regional distribution companies that make up the satellite services industry. # # # ATTACHMENT B Satellite Broadcasting and 225 Reinekers Lane Communications Association Suite 600 Alexandria, VA 22314 September 11, 2003 (703) 549-6990 SATELLITE BROADCASTING AND COMMUNICATIONS ASSOCIATION 225 Reinekers Lane · Alexandria, VA 22314 · 703.549.6990 Fax: 703.549-7640 · www.sbca.org Contact: Robert Udowitz 703.739.8351 FOR IMMEDIATE RELEASE U.S. DBS SATELLITE TELEVISION SUBSCRIBERS TOPS 20 MILLION MARK 1 in 5 Homes Now Receive TV Programming through Satellite Providers ALEXANDRIA, VA, August 20, 2003 – The Satellite Broadcasting and Communications Association announced today that 20.36 million U.S. households – or one in five television households – now receive their television programming through direct broadcast satellite (DBS) television services, with the majority subscribing to the nation’s leading providers, DIRECTV and DISH Network. The milestone illustrates how an industry less than a decade old has changed the way Americans watch television and has raised the bar in offering advanced technologies, innovative programming, competitive costs, and superior customer service. DIRECTV’s July second-quarter subscriber count of 11.56 million, combined with DISH Network’s (EchoStar Corporation) second-quarter announcement of 8.8 million subscribers, reported last week, equals 20.36 million subscribers to the all-digital, nationwide services. With second-quarter additions of 270,000 net new subscribers for DISH Network (averaging 1.67 percent churn) and 181,000 net new subscribers for DIRECTV (averaging 1.5 percent churn), new subscribers to the services are increasing by approximately 5,011 per day. Churn rates reflect the percentage of customers who disconnect their services each month. By comparison, a recent McKinsey & Co. study estimated that 4-5 percent of digital-cable customers per month drop their service. In the first six months of 2003 the DBS industry had net additions of 1.01 million subscribers, while the top ten cable operators showed net losses of about 80,000 net basic subscribers, according to market research from the Leichtman Research Group of New Hampshire. In 2002 the DBS industry grew upwards of 13 percent, according to research by Banc of America Securities. This compares with an absence of growth among its cable competitors, as reported in a 2002 Federal Communications Commission’s study on video competition. Analysts at SG Cowen and Banc of America Securities predict satellite subscriber growth to reach 30 million by the end of the decade. - more - 20 Million DBS Subscribers – 2 “This significant achievement offers testament to the many individuals and companies within the industry that have worked hard to deliver quality and innovation into the homes of tens of millions of Americans,” said Eddy W. Hartenstein, SBCA chairman and chairman and CEO of DIRECTV. “I recall the infancy of DBS when few could never have imagined