Wayfinding Design Guidelines SAN DIEGO REGIONAL BIKE NETWORK NOVEMBER 2015 ii SAN DIEGO ASSOCIATION OF GOVERNMENTS (SANDAG) Table of Contents 1 5 15 How to Use Section 1. Section 2. This Guide Wayfi nding Wayfi nding System Design Signage Design 1 Introduction 7 Destinations 17 Design Principles 2 Implementation 10 Sign Types 19 Sign Design Overview 3 The GO by BIKE Brand 14 Signage Placement 21 Supplemental Information 23 Bikeway Logos 25 Color Swatches 26 Typography 27 Messaging and Content Guidelines 29 Distance to Destination 30 Sign Fabrication 31 Sign Installation 32 Sign Specifi cations 63 95 Appendix A. Appendix B. Master Wayfi nding Example Corridor Destinations List Signage Plans SAN DIEGO REGIONAL BIKE NETWORK WAYFINDING DESIGN GUIDELINES iii Introduction This document provides guide them across the bikeway guidelines for designing and network. It explains the roles implementing wayfi nding of bike wayfi nding sign types signage across the San Diego and how they work together, Wayfi nding is a consistent use and Regional Bike Network. It sign spacing, and placement organization of defi nite sensory cues responds to the need identifi ed standards. It also outlines in Riding to 2050, the San Diego the implementation process from the external environment.” Regional Bike Plan, to “promote including recommendations for – Kevin Lynch, Image of the City consistent signage that directs integrating regional and local bike riders to destinations and bikeway signage. increases the visibility of the Section 1 describes how individual Regional Bike Network.” signs interact together as a system. Section 2 focuses on sign design. It governs how we The Regional Bike Network is a clearly convey messages Section 2 governs the appearance system of high-quality, existing to people riding bikes while and messaging of individual signs. and planned bikeways that incorporating the San Diego spans the San Diego region. region’s unique GO by BIKE The network helps people of all brand identity. It provides abilities to comfortably make specifi c guidance for designing trips by bike, be it around their GO by BIKE wayfi nding signs, in neighborhood or across the terms of both appearance and region. Wayfi nding signage plays messaging. The section also a critical role in directing people provides sign specifi cations and riding bikes to the bike network guidance for fabrication and and helping them navigate as installation. they traverse the region. It also creates a “passive marketing” tool that draws attention to These guidelines draw from the the bike network and may Federal Highway Administration encourage new riders. (FHWA) guidance in the Manual on Uniform Traffi c Control Devices (MUTCD) as well as This document includes two successfully implemented bike primary components: Section 1: wayfi nding programs across the Wayfi nding System Design, and United States and Canada. The Section 2: Wayfi nding Signage guidelines tailor these resources Design. to the specifi c needs and objectives of bike wayfi nding in the San Diego region. Consult Section 1 focuses on wayfi nding the MUTCD for additional at the network level. It includes guidance on matters not directly a brief overview of destination- addressed in this document. driven wayfi nding, where These design guidelines will be familiar landmarks are used updated regularly. to orient people on bikes and 1 SAN DIEGO ASSOCIATION OF GOVERNMENTS (SANDAG) Implementation Bike wayfi nding signage across the San Diego region should be implemented based on the following parameters: 2'-0" MIN. TO CURB 4'-0" 1. Regional ApplicationDRAFT - NOT FOR2. Local CIRCULATION Application These San Diego Regional Bike Network wayfi nding For consistency and continuity, local jurisdictions design guidelines should be adhered to when are encouraged to apply the design principles, developing signing plans for regional bike projects. destination hierarchies, and sign placement guidance described in these guidelines to design 6" signage for local bikeways. GO by BIKE-branded US Navy Base If installing GO by BIKE custom signs is determined signs may be installed along local bikeways, but to be impractical or incompatible with local goals, if used, must adhere to the sign specifi cations NASNI standard MUTCD signs or other local branded presented in Section 2 of these guidelines. signs may be used. In these instances, the system design principals, destination hierarchies, and sign placement guidance should remain consistent Sign templates, fonts, color swatches, and logo Ferry with4" these guidelines.Downtown Designers should exercise artwork are available by request from SANDAG. 7'- 3" professional judgment to best align the tenets of Use only these approved elements when designing Landing these guidelinesFerry with the unique goals and contexts signs. of individual projects.Landing Downtown/ Glorietta Bay Beaches IntegrationPark with Other Specialized Wayfi nding Many jurisdictions across the San Diego coronado coronado region have implemented or have plans for custom walking, business district, or transit Library 1.0 Library 1.0 wayfi nding. Regional bike network wayfi nding Spreckels Spreckels should be integrated into these efforts to the Park 1.5 Park 1.5 HERE SILVER HERE ARE extent practical. In terms of appearance, bike ARE STRAND YOU Downtown YOU Downtown signage may follow design criteria established & Beaches 2.0 & Beaches 2.0 by the jurisdiction or use the GO by BIKE brand Historic Historic Directory presented in these guidelines. Aspects of bike Hotel 1.0 Hotel 1.0 wayfi nding system design, destination hierarchy, messaging, and sign placement should remain www.newvisitor.website City of Coronado of City Nathan Schmidt HERE SILVER HERE ARE consistent with the guidelines set forth in this ARE STRAND YOU Planned walking and biking Existing walking and driving YOU document. signage in Coronado signage in El Cajon 7'-6" YOU ARE HERE www.newvisitor.website SAN DIEGO REGIONAL BIKE NETWORK WAYFINDING DESIGN GUIDELINES 2 www.newvisitor.website * A VEHICULAR DIRECTIONAL A VEHICULAR DIRECTIONAL BB PEDESTRIAN DIRECTIONAL M MAP B PEDESTRIAN DIRECTIONAL D PEDESTRIAN KIOSK DIRECTORY WITH MAP AT FERRY LANDING MULTIPLE LANE 2 LANE 25 MPH M NOTE: MAPS TO HAVE NEW VISITOR CENTER WEBSITE AND CORONADO WAYFINDING - VEHICULAR & PEDESTRIAN -OPTION 1 Q.R. CODE AT THE BOTTOM. SHEET #1 10/17/2014 file name = Coronado Wayfinding.ai The GO by BIKE Brand Brandmark Conventions The GO by BIKE brandmark, shown on the next GO by BIKE is always stylized with the first and page, has been designed as the image of biking third words in ALL CAPS and the middle word in in the San Diego region. It has been carefully lower case. Consult the SANDAG GO by BIKE Brand developed for use in a wide range of contexts, Guidelines for additional direction when using the including but not limited to public outreach GO by BIKE brand outside wayfinding applications. materials, print advertising, websites, billboards, transit wraps, and wayfinding signage. Audience Riding bikes is an appealing, safe, easy, and fun activity that is good for the body and the community. The brandmark has been designed to present the role of biking as a viable, practical, and reasonable choice for everyday travel. It is intended to influence a positive attitude about more people riding bikes in the San Diego region. The brandmark was created with a large target audience in mind: People Who Future Riders/ Drivers Placemakers Ride Bikes Users Commuters, recreational, People who are Automobile drivers who Those who care about and utilitarian bike riders. potentially interested are attuned to the needs creating vibrant in biking but may have and benefits of biking, neighborhoods and concerns about safety. and want to understand communities where how they can most biking can flourish. effectively coexist in the community. 3 SAN DIEGO ASSOCIATION OF GOVERNMENTS (SANDAG) The GO by BIKE brandmark SAN DIEGO REGIONAL BIKE NETWORK WAYFINDING DESIGN GUIDELINES 4 5 SAN DIEGO ASSOCIATION OF GOVERNMENTS (SANDAG) SECTION 1 Wayfinding System Design SAN DIEGO REGIONAL BIKE NETWORK WAYFINDING DESIGN GUIDELINES 6 Destinations Destination-Driven Navigation How Destinations Facilitate Wayfinding Bike wayfinding systems have a relatively simple Destinations orient people to their surroundings purpose: highlighting bike routes to enhance and convey the geographic coverage of the bikeway navigation. In doing so, wayfinding can improve network. Destinations should be immediately the experience for people riding bikes and may familiar to the majority of users. This maximizes encourage people to ride more frequently or begin their potential of being meaningful landmarks. riding altogether. Effective wayfinding highlights Accordingly, the destinations shown, and not shown, bike routes in four ways: on wayfinding signs are of central importance. • Identifying the user’s location in relation to To promote recognizable, consistent use of their intended destination destinations, a master list of destinations has been • Signposting the turns individual bike established for bike wayfinding signage in the San routes make Diego region (see Appendix A). The master list is • Clarifying the interactions between intersecting for signing destinations found along the Regional routes in the bikeway network Bike Network. Local jurisdictions are encouraged • Positioning the network in the context of the to use the same system (as outlined in Table 1 on surrounding city and region the following page) when developing signing