Software is the Key to the All-Flash Data Center FLASH FOR ScottALL Dietzen, Ph.D. CEO, Pure Storage © 2013 Pure Storage, Inc. | 1 Journey to the All-Flash Data Center • Flash memory now dominates the consumer technology experience: • Why flash over disk? >10x faster 10x smaller 10x lower power 10x more reliable • But relatively little impact yet on enterprises and XaaS. Why? Too expensive Doesn’t work with existing architectures Reliability concerns © 2013 Pure Storage, Inc. | 2 Eye on the Prize: Flash Disrupting the Enterprise Storage Market Disk Storage Market Tier 1 Priorities Tier 1 ~16 ExB 1. Resiliency / Year Perf. Storage 2. Performance Arrays 3. Usability ~$60B TAM 4. Supportability ($15B annually) 5. Cost Tier 2 ~86 ExB Capacity Storage / Year ~$60B TAM ($15B annually) © 2013 Pure Storage, Inc. | 3 The Recipe for Flash Disrupting Enterprise Storage ☐ Disruptive Performance ☐ Cost Parity to Disk or Better ☐ Resiliency ☐ Usability ☐ Supportability © 2013 Pure Storage, Inc. | 4 The Recipe for Flash Disrupting Enterprise Storage Hardware ☐ Disruptive Performance ☐ Cost Parity to Disk or Better ☐ Resiliency ☐ Usability ☐ Supportability Software © 2013 Pure Storage, Inc. | 5 Need for All-Flash: Hybrids Don’t Disrupt Performance • At 95% cache hit rate, hybrids run at about ½ the speed of all-flash on I/O bound workloads • When you expect disk and hit flash, all is well • But once you expect flash performance … • For random I/O latency • Flash is air travel, while • Hard drive is sea travel © 2013 Pure Storage, Inc. | 6 Variable Block Size Wins For Real World Workloads Don’t Believe the 4K Benchmark Hype! 4K Real-World Benchmark I/O Size 500,000 450,000 400,000 32K I/O = 8 * 4K I/Os 350,000 64K I/O = 16 * 4K I/Os 300,000 IOPS 250,000 200,000 150,000 100,000 50,000 4K-Optimized Flash Products 0 4K 8K 16K 32K 64K I/O Size © 2013 Pure Storage, Inc. | 7 The Recipe for Flash Disrupting Enterprise Storage ☐✔ Disruptive Performance ☐ Cost Parity to Disk or Better ☐ Resiliency ☐ Usability ☐ Supportability © 2013 Pure Storage, Inc. | 8 Data Reduction: Essential for Affordable Flash… …and essential for write avoidance © 2013 Pure Storage, Inc. | 9 The Six “Musts” of Data Reduction 1 Inline & always on (to avoid writes) 2 Global (across entire array) 3 No performance penalty 4 Deduplication AND compression (DB & VM/VDI) 5 Small chunk size (effectiveness + alignment) 6 No trusting hashes (collision = corruption) © 2013 Pure Storage, Inc. | 10 Proven Across 100s of Production Deployments • All customers • Mixed workloads • Some >20X! © 2013 Pure Storage, Inc. | 11 The Recipe for Flash Disrupting Enterprise Storage ☐✔ Disruptive Performance ☐✔ Cost Parity to Disk or Better ☐ Resiliency ☐ Usability ☐ Supportability © 2013 Pure Storage, Inc. | 12 Resiliency is Essential For Tier 1 Active / Active RAID-3D™ Non-Disruptive High Availability Dual-Parity+ Protection Everything ✓ ✓ ✓ Snapshots & End-to-End Replication Data Integrity Fabric ✓ © 2013 Pure Storage, Inc. | 13 Non-Disruptive Everything Non-Disruptive Non-Disruptive Non-Disruptive Capacity Expansion Performance Expansion Hardware Replacement Purity OPERATING ENVIRONMENT ™! Multi-Protocol Connectivity Management & Supportability FC, iSCSI Web GUI, CLI, VMware plug-in InfiniBand cluster interconnect! Alerting, Proactive call-home! Inline Data Enterprise Consistent Reduction Reliability Performance TM Global DeduplicationPurity OperatingRAID-3D™ EnvironmentFlash-aligned writes Compression High Availability I/O Scheduling ! ThinInline Provisioning Data ZeroSnap™Enterprise Snapshots Non-blockingConsistent read/ write architecture! Reduction DataReliability Integrity Fabric! Performance Global Deduplication RAID 3DTM Sub-Millisecond Latency Compression OptimizedHigh Availability Data Layout & Wear Leveling I/O Scheduling FlashCare™Thin Provisioning FlashData Micro-SchedulingIntegrity No Hot-spots Continuous Background Optimization MLC FLASH MEMORY! Non-Disruptive …All With Software Updates Zero Performance Loss © 2013 Pure Storage, Inc. | 14 ZeroSnap™ Snapshots Instantly snapshot any volume with … no performance overhead 1000s FlashArray Virtual Volumes 100% Metadata Snapshots are just new volumes, = with full capabilities Always full yet space saving Recover anything to anywhere instantly © 2013 Pure Storage, Inc. | 15 “Free” VM Cloning with Flash-Optimized Snaps © 2013 Pure Storage, Inc. | 16 The Recipe for Flash Disrupting Enterprise Storage ☐✔ Disruptive Performance ☐✔ Cost Parity to Disk or Better ☐✔ Resiliency ☐ Usability ☐ Supportability © 2013 Pure Storage, Inc. | 17 Suitable for Variety of Workloads Server Virtualization Database & Analytics VDI VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM Server Virtualization Desktop Virtualization Typical Reduction: 4-8x Typical Reduction: 2-4x Typical Reduction: 5-10x © 2013 Pure Storage, Inc. | 18 Start Small and Grow Online 20-50TBs usable 10-20TBs usable 5-10TBs usable 200+TBs usable 500+TBs usable 100TBs usable (2H 2013) (2014) © 2013 Pure Storage, Inc. | 19 Ultimate Simplicity Sub-Volume Tiering Concatenation Drive RAID Rebuilds Configuration Hotspots Deduplication Sparing Cache Thin Rebalancing Management Provisioning Block Performance Software Alignment Planning Licensing Encryption Pool Snap Volume Management or Clone ? Tiering Striping Legacy Disk Arrays Pure Storage © 2013 Pure Storage, Inc. | 20 Ultimate Simplicity Hybrid Disk Array VDI Reference Architecture* Pure Storage vs. * http://www.emc.com/collateral/software/technical-documentation/ h10996-infrastructure-vmwareview-fc-ra.pdf © 2013 Pure Storage, Inc. | 21 Complete Management within VMware vCenter Web Client Plugin Complete management of FlashArray from within vCenter. Automated Datastore Creation Just specify size and done. No LUNs, no RAID, no WWNs, no rescanning. Complete Capacity Visibility See through deduplication, compression, and thin provisioning to understand real capacity. Complete Performance Visibility Correlate IOPS, latency, and bandwidth on a per-datastore basis. VMware Ready and VAAI Certified Highest performance possible, jointly supported by Pure Storage and VMware. © 2013 Pure Storage, Inc. | 22 The Recipe for Flash Disrupting Enterprise Storage ☐✔ Disruptive Performance ☐✔ Cost Parity to Disk or Better ☐✔ Resiliency ☐✔ Usability ☐ Supportability © 2013 Pure Storage, Inc. | 23 Global 24x7 Reach • 24x7 Global Support • Offices around the world • 100s of Production Deployments • >100 Resellers within global partner network Headquarters Mountain View, CA 24x7 WW Support Salt Lake City, UT + Mountain View, CA EMEA HQ Staines, UK APJ HQ Singapore Pure Storage office © 2013 Pure Storage, Inc. | 24 Deployments and/or partner locations Maturity Matters Industry leaders have selected Pure: Top 5 Top 5 Top 5 Top 5 2 Top Top 5 Investment Bank Global Telco Global Pharma Social Network Hedge Funds Software Vendor Top 5 Top US US Intelligence Top EMEA Top 5 Top 5 Media Company Military Branch Community Oil/Gas Producer Online Gaming Co. Networking Vendor 3+ years of continued growth and expansion: $95M Raised From 24x7x365 Support Globally Top Investors 30+ Patents Filed to Date US, EMEA, APJ Award-Winning Technology © 2013 Pure Storage, Inc. | 25 CloudAssist CloudAssist Better Support through People + Technology Cloud- Proactive Complete Driven + Focused Multiple service levels: Cloud-driven support Proactive approach: Base 3-year HW warranty technology: • We’ll call you CloudAssist NBD • Auto case creation CloudAssist 4Hr • Self-service portal Global delivery: Real-Time Global Analysis 100% focused: • US, EMEA and APJ Monitoring / Analytics • Single-product company • All US-based support Key partnerships: employees • Avnet Source Support • Dedicated escalations team • Network of trained support Proactive Continuous in Engineering partners offering T1/T2 Resolution Improvement • Single-site 24x7 • TSAnet for solution support • No “on call” hours © 2013 Pure Storage, Inc. | 26 The Recipe for Flash Disrupting Enterprise Storage ☐✔ Disruptive Performance ☐✔ Cost Parity to Disk or Better ☐✔ Resiliency ☐✔ Usability ☐✔ Supportability © 2013 Pure Storage, Inc. | 27 If You Want to Disrupt, Put Your Money Where Your Mouth Is: Love Your Storage™ Guarantee Dedupe? Guaranteed. Performance? Guaranteed. Resilience? Guaranteed. Simplicity? Guaranteed. Support? Guaranteed. If you don’t love it, we’ll take it back. Full terms at www.purestorage.com/guarantee © 2013 Pure Storage, Inc. | 28 Some Parting Thoughts… The $15B/year performance disk market can and should go all-flash within 5 years Performance is solved. Success hinges on Cost, Resilience, Usability, & Supportability. That is, in the Software! The ultimate winners will have the best software © 2013 Pure Storage, Inc. | 29 Thank You! © 2013 Pure Storage, Inc. | 30 .