STRATEGIES FOR BUSINESS IN MOSCOW We aim above the mark to hit the mark Ralph Emerson A PROPOS I will start with two quotes. Here is the first: “We had a with his band Hollywood Vampires. We will hope that this very successful trip to Russia. We made it back.” Here is the time he will have more time to enjoy the city. second: “The only problem that I have coming to Russia is Life in Moscow is becoming better not by waving a magic that there’s never enough time to see and visit everything.” wand. All of this is the result of the city’s authorities imple- The first line comes from the well-known American comic menting programs affecting all corners of life. Transport, Bob Hope, who visited Moscow at the start of the 1960’s. The residential buildings, education, health, safety, sport, tour- second quote came from the famous Hollywood actor Johnny ism, recreation… Even sceptics acknowledge today that Depp, who visited the Moscow capital twice, first in 2011, and these programs are being implemented with success. Not later in 2013. More than half a century had passed between surprisingly, the Moscow Mayor Sobyanin has been for some the two quotes, during which time Moscow changed radically. years now in the first place in national ratings among Rus- Changes today in the capital occur at a such a break-neck sian regional authorities. speed that even a Muscovite could not keep track of them. However, one does not need to look at ratings to understand Almost every day some positive development takes place how Moscow is getting better. Now it is difficult to find a in the city: a new subway station is opened for use, a new foreigner living in Moscow who does not love this hospitable supermarket, cafe, or movie theater opens its doors, a new city. Many expats have openly described to me how they segment of highway is laid, or a new residential building is really enjoy life in the Russian capital. Some of them confess, constructed. what they can get here they would never be able to get back It used to be that when foreigners arrived to Moscow, they by in their home country or anywhere else. This, of course, is and large had no idea what to do and where to go to have an not just about beautiful women, who really are unbelievably interesting time. Aside from Red Square, Tretyakovskaya Gal- abundant in Moscow. However, this, ultimately, is a matter lery, Bolshoi Theater, and, perhaps, Gorky Park, it seemed as of taste and personal charm. We are talking about something if there was nothing to see in the Russian capital. The city did entirely different. First of all are the high-quality services not even have decent cafes and restaurants, where one could which one can get in the city, and the opportunities which have dinner. Moscow closed at 23:00 and, whether or not one are available here for every intelligent, energetic, ambitious wanted to, one had to go home and sleep. businessman. After all, sanctions are one thing, but the desire and ability to work are another. Foreign businessmen working Today, however, Moscow is a city which never sleeps. Now today in Russia give quite a few good examples of this. it is nice to just walk around Moscow. The city center has been completely liberated from vehicles and given to pedes- For those who have still not figured out what to do, I can give trians. Currently a rich, interesting life is in full swing both some advice. Here it is: Come to Moscow without hesita- night and day in the Russian capital. There are first-class tion – it is a modern, convenient city that is attractive for restaurants and cafes, exhibits and concerts with world- business and investment. After all, Moscow is a megalopolis renowned stars. Incidentally, at the end of May of this year of 20 million people, which is implementing one of the largest Johnny Depp is coming to Moscow once again, this time development programs in the world for city infrastructure. Sergo Kukhianidze Editor in Chief [email protected] CAPITAL IDEAS Moscow official Founder: Department for External Economic and International Relations of the Government of Moscow Moscow at MIPIM-2018 Address: 125009, Moscow, Voznesensky Pereylok, 22 Ph: +7 (495) 633-68-66, Fax: +7 (495) 633-68-65 MIPIM is one of the largest and most prestigious E-mail: [email protected] international forums in the world for investment and https://www.mos.ru/dvms real estate. The most influential representatives of all market sectors from over 80 countries take part in the Publisher: National Review Ltd exhibition, which has been conducted every year since 1990. CEO – Sergei Oposhnyanskiy Traditionally, the Russian capital takes part in this.. Phone.: +7 (495) 784-69-71 E-mail: [email protected] 6-8 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Editorial staff: 9 Editor-in-chief – Sergo Kukhianidze Production crew of the edition: Elena Egorova (deputy editor-in-chief), Moscow official Vladimir Dolmatov, Chris Keegan, Marina Ogorodnikova, Anastassia Paloni, Vladimir Smelov, Marina Urshina Trade between Moscow and Consulting – Evgeny Khokhlov Design – Robert Saifulin France grows every year Photo editor – Victoriya Oposhnyanskaya Sergei Sobyanin held a meeting with representatives Page layout – Alexander Saifulin of the Economic Council of the Franco-Russian Assistant – Nadezhda Ratanova Chamber of Commerce and Industry, where Editorial contacts they discussed investment projects proposed by web: capitalideas.moscow representatives of the business community in a e-mail: [email protected] round-table format. f: capital.ideas.moscow 10-27 With assistance of Moscow Center for International Cooperation Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia Cover Story Phone/fax +7 (499) 267-46-56, http://www.mcms.ru/ Distribution – "Trans-Media" Ltd Moscow’s State Programs Acknowledgements to: A multitude of State Programs in various spheres PHOTO – www.mos.ru, www.dvms.mos.ru, www.stroi.mos.ru, ITAR TASS Agency, RIA- and professions are being implemented in Moscow, Novosti, Getty Images Russia, companies and organizations, represented in the issue. starting from the creation of a comfortable city If you wish to get new issues of Capital Ideas, please, apply to: [email protected]. environment and increase in quality of life for The magazine is registered with at the Federal Authority of Legislative Control Moscow’s residents, up to securing stable economic in Mass Media and Cultural Heritage Protection. Media registration certificate growth and inflow of investment into the city. We ФС77-53716, issued April 26, 2013. have selected fundamental and large-scale state All reproduction permitted only with the Editor’s permission and reference to programs for Moscow which are actively influencing ‘Capital Ideas’. the development and betterment of the business and Distributed free of charge investment climate in the city of Moscow. Published with support from the Department for External Economic and International Relations of the Government of Moscow Circulation : 7000 Signed into print 20. 04. 2018 Smart Money The investor searches Nothing Ventured for the place that is RENAULT continues to most advantageous invest in Moscow and reliable Localization of production is a goal for many What’s New foreign companies currently working in Russia. City infrastructure and public services There are more than a few examples of 36-44 development has provided the stimulus for successful of production localization. The most investment growth in Moscow. Moscow in words striking of these, perhaps, is Renault Russia. 28-29 45 46-49 30-33 Face to Face Matthias Schepp: German business in Russia is not sitting on its hands What attracts German businessmen to Russia, and how do they feel in the Russian market? Capital Ideas discussed these questions with the German-Russian Foreign Trade Chamber’s representative Matthias Schepp. 34-35 Environment Ecology in the focus of German Business An unusual meeting took place at the residency of the German ambassador Rüdiger von Fritsch. What makes this meeting so strange is that the conversation that took place was not about fine art, as frequently happens at meetings in ambassadors’ residences. This time, the topic for discussion was ecology: “Ecology in the focus of German business.” April-June 2018 CAPITAL IDEAS 3 Nothing Ventured Nothing Ventured Karin von Bismarck: Ronaldo Carreras: Strengthening dialogue and faith between I made the decision to businesses and people come to Moscow without The Economic Club of Russia, a German association in the Russian Federation, reflecting unites workers from German-speaking countries who currently reside in Russia, What is the most important in the art of cooking? as well as Russian representatives. The main goal of this club is developing business That once you have tried a chef’s dish you want connections, deepening relations in different spheres, including science, education, to try it again and again. Ronaldo Carreras, 42, culture, and sport, as well as setting up and supporting interpersonal contacts. professional chef from Peru in Moscow, makes Dr. Karin von Bismarck, the club’s representative and founder, discussed the exactly these kind of delicious dishes. day-to-day functioning of it in an interview with Capital Ideas. 50-53 62-63 54-56 58-60 64-67 Nothing Ventured Nothing Ventured Nothing Ventured Campbell Bethwaite: Jozef Kollar: The times of Russia is one of the Russia is changing get-rich-quick are gone most important and much more quickly Jozef Kollar, 56-year-old economist and leading markets for politician from Slovakia, started working than the rest of the as Deputy Chairman of the Board at the Kärcher world International Investment Bank in March The slogan “We are making the world 2016 after the bank opened its first European cleaner!” is used not only for production Australian businessman Campbell Bethwaite regional office in Bratislava.