r I . THE . MACAIRONI . , JQll~NAt. j , ., , , I . Oct0ItJe .~· , .11:V:'2 . OCTOBER, 1972 " 10 '. \I The Macaroni Journal \' October Olfle/at pllbllca/lon oJ tile Nut/ollal Macuronl Manu/aclIlrcrs Association, 1972 JJ9 North Ashland Avenue. Palatinl, /IIi/lo;s. Address all correspondttu.'r Vol. 54 rlgarding advlrt/sing or editorial materials 10 Robert M. Grell!, Ellltt:t. No.6 P.O, Bo. 336. Pu'a,'n., 1II1oob 60067. Th. Macaroni Journal 15 teglstertd with the U,S, Polent Office. Publl~ed monthlv by the National Macaroni Manufacturer, Auoc\atlon os "s offklol publkotlon since MaV. 1919. ROSSOITI: O#".r, Second.clou postage paid ot Appleton. Wisconsin, and Palatine, Illinois, '. Pres1de~t ••••• Vincent De Domenico lit Vice Prel •••.• M. Edward Toner ANEW 2nd Vice Pres. • ••. Nichol .. A. Rossi 3rd Vice Pre •• •• •• • •L. D. Willi.ms Page GENERAHQN Executive Secretary ••• •R. M. Green Director of Research •. 1. I. Winston Product Promotion Report by Ted Sills and Elinor Ehrman .... ... , ... , 6 OFPACMGING Macaroni Is No. I-A Helper (or Orocers ..•.. ,., ..• ",. • • • • • . 8 Photos for the Press-Related Item Sales (or the Orocer .... ••••• • . .. 10 SERVI€E. ~;nd~ Consumer Products Help General Mills Grow ., .. • , • •..••• •. , . t 4 Eastern Area: Wheat Situation-Quarterly Durum Report-In Canada. , .. , . •.. , . 18 Willouabby S. Dode At PMMI Pack E"po 72-Containcr Closur~ Study , .....•. ,...... .. 22 Edwaril A. HorriBan Emanuele Ronmnl, Jr. Egg Market-Egg Farmers 5.i11 Losing Money . .•.••..•• .... ••... 24 Nichol .. A. R ...i H. Edward Toner Japanese Noodle Operation Progresses-Japanese Americans ..... • ". 26 Paul Vcrmylcn Buhler Industrial Ftllers-Ncw Macuronl Presses •• , • , .. , .......... ,. 27 Ccnlral Area: Macaroni Products Broaden Appeal, Supermarket Sales Manunl .... .... 30 , Albert Rav8r1no Ralph Sarli Prepared Foods-San Francisco Cable Car Dell Award ............ , ., 32 Lloyd E. Skinner Walter Villaumc, Jr. Chain Sales Up, Profits Down; PllStu Machine .••• , ... •.••• • ••• • ,.. 34 Lawrencc D. Williams Microwave-Heating Sef\llce Cent,:r ..• , . .• •.•.•• . .• .•• ••.. .. .. ,. 3S Western Area: Management Panel: Annual Mettlng Feature ...•.•.......... •.. ,.. 36 • Vincent DeDomcnlco AnBelo Guido Mat'aroni Consumption-Industry Items ..•.•.....•••...... " . ,.. 37 Erne.t Scarpelli Inde" to Advertisers - Keep the Compelilion Healthy . ... •••••..... 3K Canada: ~'., '" lohn' F. Ronald AtLar: • Edltor'a Notebook: {. M. (Andy) Anderson BII mUllon • .• almost every assochl­ lerver wrote, "No organization amo:mts Alvin M. Karlin tlon hal lome members who lufTer from Ie much whose members interest Is \'~ l, Past President: Vincent F. La Rosn the Bil lUullon-that they can get full connned to the annual gesture of writ· ,, dividendi from their duel Investment Ing a check. Meaningful membershlll without taklnl part In the work. Con· calls for an active Interest In the lISSO­ tent to let the "other fellow" do the elation's alllllrs; ultendllnce at a rca· " think In" perform tho chorel and '0 sonable number of meetings; teadlng its aUer new memben, they min the lreat· publica lions and communications: ser\,· elt beneftl of belon,lnl-partldpaUon Ing on committees when coiled upon to in II,nlftcant project.. do 10, and conducting one's business In t "Beln, a ,ood member calls tor ef· a way that renects credit on the orgnnl. tort. atlention and Intered," one ob· %QUon. Thl. kind of membership PI1YI ." From: School Buslne" AfT,jl'S 3 " ~... ' .... H " . t-. l.'...c.... ....,1.""';"'O' ~_."-'''"'' ~.=! _- , . , ~ "t • • ' ,\ ChalleD!; DEMACO with production problem. LASAGNA? Use a Dl'maca Cantinu­ aut Line with our La­ sagna Sttipper and get the benefits of automat­ ic produ.ction with virtu­ ally nCl scrap or break­ age. for ",JdillOlwt ill/urmarioll, spcci{icaliolls wid qllolcuiuns, contact VCUGET SCMUCH DE FRANCISCI MACHINE CORPORATION 46.45 Metropolitan Ave ., Brooklyn, N.Y. 11237. U.S.A . • Phone: 212-3B6-9B80, 3B6-1799 MCREWITH Western Rep.: HOSKINS CO .• 509 East Pork Ave .• Libertyville, illinoiS 60048 • Phone: 312-362-1031 PRODUCT PROMOTION REPORT y., , by T.d 5111. and Ellno. Ehrman I, {~: ' I~ In Aprib Food prices were maklna: .l- headlines on the front pages of new.­ 1: i' papers a. well alan the food pagel. 1'it':- ~ " Seventy-Rve percent of the cUppinss , and tear .heets for the month spoke to I I " thc point Ihot palta products help save mealtime dation. There were many Iii color placements In rotogravure around Q the country, and Items In Sunday .up­ '\ Th.odore R. Sill. plements and syndicated columns. Ell".,. Ehrman Cooperative publicity came from 0 wide variety or companies and anoela­ tlons, Intludlna:: Annour Co" American Miss Ehrman I."eported thot two Inter. T.d SIU. and Elinor Ehrman. vice Lamb Council, Reynolds Metals, Oster­ esUnl cookbooltJ recently publilhed do president In charge of the Women', Ser­ ber. NaUonai Live Stock & Meat Board, well by palta, They are "For Gourmets vice Division of Theodore R. SlIb, Inc., Notional Fi'herles Institute, and the with Ulcen." and "The DDCtOr'S &l\'(' gave the report on product promotion Poultry & Ell NaUonal Board, Your Heart Diet." lor the Nallonal Macaroni InsUtute. In NaYI WeJaht Watehen Malaz:ine Macaroni 01 a natural food II belnt: They emphasized that macaroni Is love official eOlnlunce to pasta prod· promoted wilh a release and color being promoted as (I) a fun food, (2) tl ucll In their relUl.ted Wellht Watch­ photo,raph thl. tall. Sesame Sireet. low cost meal, and (3) a nutritious, ers did. The cover showed various popular teievltlion show for chlldnm. nalural food. macaroni Ihapes .nd readers were told wilt have a . e.ment utlllz:in, cUps from A visual presentation showed cUp­ "Le,al UaUan Recipes with - Would the fUm "Ourum, Standard of Quality," ping. from placements In the palt .Ix You Belleve-Puta?" In September. in the race for befter extruded results month•. H1Shlights included the follow­ Other malaz:ina break. durlnl thn Ing: month Included Better Homes &: Gar. The annulil f.mlly reunion tor rood Maldari wins the gold medal every time. dens, Good Housekeeplnl, Southern editors at the New York Rlfte Club ..... ilI In Januuy, Family Weekly, Jan. 9, a Llvln" Ebony. Newspapen widely HSed be held on Stptember 13. syndicated Sunday supplement dlstrib· D. MALDARI & SONS, INC. the Idea belnl a ,ounnet on a budlet uted with 204 newspapers with a tom­ ot Th, ZSn::l unnual National Macaroni blned circulation of 9,000.000 devoted and usln, palta to ease the tax bite. Week wUl he celebrated Oelober Ii.H. three pOKe. to pOlta In on article en· rn Juel The televtllon program kit The theme will be on macaroni helper!l: titled "What E'.. cry Cook Should Know prepared by NMI. "Pasta Cut. the HISh how mararolll and noodle products 50\'" About Pasta." Cost ot EaUnl," was well received the homemaker time and money, aro'JRd the country. Malulne break. that appeared in Trd Sill. I tated that some 3,000 Kroft In the Celebrity Cookbook by Johnna January Inue. Included LadJps' Home repre.~nt.t1ves h.d been IUpplled point Blinn, syndicated columnist, recipes ot Journal. Good Housekceplnl, American of sale mRtt'rlal. to build displays 10 Sophia Loren were run alon, with the Home, EJqulre, Esaence and Jive. merchandl:1O the Spanish Fiesta Salu,1 report thai ahe calla her little IOn "Spa. with Kratt Mayonnatlt, Sp.nlsh Gree r· In F.bruarys Good Housekeeping rheill" becaUH ha .dorts It, magaz.lne devoted fourteen poge. to Olive. and elbow macaronI. Newspapen were utlllzlnl the vena­ macaroni product. under the caption In commfln tlnl tht! Lloyd Shearl' IImV theme of macaroni product&. on "New Way. with Spaghetti, Macaroni it'!'m In tht Parade Sund.y ma,adr.· Jut,.. Family Circle ur,~. readers and Noodles." The artle1e included .ix In .upplemenl that declared. ,pIshcttt rot to "Take the Calorlea Out of Pasta." lull color photographs and twenty-Rvc IUmptton wa.sllpplnlIn It.ly, Mr. Sir recipe •. Barbara Gibbons' enUre article wal de. voted to IUmmln. down tradlUonal said that publicity ot that .ort waul Woman's Day pictured pasta In their ltaUan foodl. Recipe. Included Sl1m not be refuted by the author e\'l" Collectors' Cookbook and Lady's Circle Chicken Tetranlnl, Low-Calorie La­ thou,h III: were proven wron, bl u.ed on NMl photo to 111ustrate story on la,na, and SUm Spalhettl and Meat. would be counteracted by poaltlvo pul "Meal. That Cook Themselve.... boP .. lIclty, Oller 65 yellrs deveillpillg ().\'t/'ll";I111 In Marehl The Ladle.' Home Joumal pictured Sophia Loren on the cover and dies f a/' c/'ell't.illdy t1e,';glwd ./illlr/ /'/,01/1//" ", carried a double-page color spread of National Maca_I Indltute ·-Io11 Sco •• Sophia preparing fusilli wllh eggplant JuIr I. 1171 • Ju. 30. un In n feature story on her forthcoming Me41... )'Iace.,m cookbook "In the Kitchen With Love." C,,"Jallo' C'onsumer maladne. - Olher mORaz.lne breaks during the Women'., Youth. Romance, Shelter, Fann. month Included BeUer Home. & Gar­ Nea:ro. Spanish, Special lnt.ereat ...... ,.,.".. 182 D3Z,8tM,0I fi D. mnLDJUI E. Sons, Inc. dens, Parents' Magaz:ine, Teen, House Newspaper Syndlc.te and 557 THIRD AVE. U,S.A. 11215 Beautiful, Sunset, and What', New In IllDOKLYI<, H.Y .. Wire Service Placement. ••• ,., •••••. " .,., •• , 126 9'0,'171,343 T.loph•• (212) 499·3555 Home Economics. Meanwhile news­ Dolly & Weekly Newspaper release. .•.•••••••• 22 m ,OOO,DOO o. paper coverage of Lenten ideas for Sunday Supplement. .•••• ••.• . •... ••••...• ,.... 4S 99,999,192 macaroni, spaghetti and e,. noodles Color p.,ea •• •... ,., ........................... ge 32,115.8M America', La'a'" Mou,om Dfe Mah" Sfn,e 1903 - Wilh Manaaemen' Conflnuoudy R,tained In Same Family was heaY)'. Nelro and Jabor preu releases . ................. 2 33,000,000 Octo.... 1972 7 1.-. The biggest problem lor pasta Iu> In the supermarket Is to maintain Increasing shelf IIpace against the , slt'ughl or low proftt dinners which ., not really econumlcal. A set 01 llpeclftc questions reeen l went out to macaroni marketers.