22 March 2016 • London, UK EUROPE’S ONLY CONFERENCE FOCUSING EXCLUSIVELY ON COMMERCIALISATION AND SPECIALTY LEASING ICSC Global Partner ICSC European Partners To register please visit www.icsc.org/2016SPREEU or call +44 20 7976 3100 #SPREEshow SPREE Europe 22 March 2016 • Business Design Centre, London, UK SPREE Europe is back for its second year on 22 March 2016 and continues to be the only European event focusing solely on specialty leasing and commercialisation. This special event will provide an invaluable opportunity for participants to gain new ideas to grow revenue and profitability through the informative seminar programme led by industry experts. The event will also provide a valuable platform for attendees to network. Last year nearly 200 hundred specialty leasing, marketing and mall management professionals attended the event from 27 countries. The goal of SPREE Europe is to explore the exciting innovations taking place in specialty leasing, commercialisation, digital advertising, mall sponsorship, promotions and brand experience around the globe with a particular focus on Europe. As an additional benefit, SPREE Europe attendees are invited to also participate in European Outlet Conference sessions taking place the same day. Programme Planning Group Conference Chair Clara Maguire, We Are Pop Up Members Bianca Campos, Sonae Sierra Julia Langkraehr, Bold Clarity Eileen Connolly, MadisonSoho Sonia Martinez, CBRE Bryony Crowther, Asset Space Limited Ross McCall, McArthurGlen Nancy Cullen, SpaceandPeople Plc Bill Moss, Westfield Shoppingtowns Ltd Sean Curtis, Velocity Marketing Consultancy Enrico Palestini, Cogest Retail s.r.l. Tom Farley, JLL Mathias Sander, ECE Projektmanagement Svetlana Gromova, IKEA Shopping Centers RUSSIA Jackie Tracey, NewRiver Retail (UK) Ltd Bastiaan Haghuis, Appear Here Aldynai Yumbuu, JLL Russia and CIS Franka Lange, Retail Profile Europe Gold Sponsors Media Partners SPREE Europe 22 March 2016 • Business Design Centre, London, UK Programme SPREE Europe is running concurrently to the ICSC European Outlet Conference. Attendees are welcome to attend sessions in both events accordingly to their interest – please see www.icsc.org/2016EOS for the programme details. Attendees of both events will have the opportunity to network with each other during the networking breaks. Tuesday, 22 March 2016 09:00 REGISTRATION AND NETWORKING 11:40 Rise of the Retail Curator Retail Curating is quickly becoming a new 09:30 Welcome Address business strategy for brands as an increasing number of consumers welcome carefully edited Conference Chair & Moderator: merchandise to escape the overwhelming Clara Maguire, Chief Operating Officer, We Are Pop Up number of choices available to them. Curated retail ensures focused shopping and product relevancy--it also provides consumers with 09:40 Keynote: 10 New Retail Rules choices that will most interest them. This panel An overview of the macro trends impacting retail, will discuss the changing needs of brands in this shopping centres and specialty retail. area and the exciting opportunity that exists for landlords as a result. Aaron Shields Strategy Director Europe & Russia, Fitch Arianna Cefis Founder, AC HQ Ltd & Kings Road Concept Store 10:10 Immersive Experiences This fast-paced session will provide a snapshot of Elisicia Moore Founder and Director, Petit Miracles the most innovative experiential retail in specialty leasing. Kathrine Heiberg Dr Maggie Atkinson CEO reteam group & Mytiful Stores Think Thank Member, Kidzania Moderator: Emily Wright Rupert Pick Features & Global Editor, Planning Director & Co-Founder, Estates Gazette Hot Pickle Lucy Johnston 12:25 It’s all Just Space! Uses Beyond Retail Author, Brand Experience Curator & Beyond retail – what else can you do with Founder, The Neon Birdcage Ltd your space? Data centres, industrial production, co-working space, urban farms. You’re not just a Moderator: Petah Marian retail landlord you own space. Two co-presenters Senior Editor Retail Intelligence, WGSN will share case studies of how shopping centre developers are utilizing space in innovative new ways to drive footfall and revenue. 10:40 “Go Local” Future malls In Europe, there is big consumer interest in “go Fabian Weinlander local” shopping centres. This session will focus on Director Project Development, how shopping centre developers can implement UrbanFarmers this growing trend in specialty leasing and pop- James Layfield up retail. Founder & CEO, Central Working Charlie Gent Marketing Manager, Pop Brixton Tom Tobia Co-Founder, Makerversity 11:10 NETWORKING BREAK SPREE Europe 22 March 2016 • Business Design Centre, London, UK Programme 12:55 NETWORKING LUNCH 15:40 The Rise of F&B Learn what the 2016 hot food trends are, how 14:10 How I Grew my Brand with Specialty Leasing food kiosks are being used to increase consumer Three brands explain how specialty leasing dwell time, dicussion on the role of food halls and has allowed them to trial new concepts and strategies to build a diverse food strategy in your grow organically. They will also share practical tips center. on how developers can engage with future brands. Atholl Milton CEO & Co-Founder, StreetDots Jonny Burt Co-founder, The Unit London Jonathan Downey Co-Founder, London Union PLC Daniel Peters Founder, BBSC Dimple Lalwani CEO & Founder, Social Belly Sandro Abeille International Expansion, Chiquita Fruit Bar Moderator: Richard Johnson Award-winning food journalist, Moderator: Dan Innes consultant and founder of Managing Director, Innesco the British Street Food Awards 16:25 Weak Signals of New Valuation Models 14:40 Understanding New Brand Behaviour Gain a valuable financial perspective, from a As shopping centre professionals, we have access banking industry expert, on the importance to plenty of data and insights on consumer of building a profitable specialty retail and buying behaviour. However, two questions commercialisation program that adds to your often remain elusive on the brand side: what is centre’s valuation. the psychology behind new brands and their marketing strategies and how can we attract 17:00 Closing Remarks more of them to our shopping centres? To answer this question, a brand expert will peel back Conference Chair & Moderator: Chief Operating Officer, the layers to help us understand this emerging Clara Maguire, We Are Pop Up retailer. 17:15 NETWORKING DRINKS RECEPTION Venue: Axis Bar, Hilton London Angel Islington 15:10 NETWORKING BREAK SPREE Europe 22 March 2016 • Business Design Centre, London, UK Register Online BOOK www.icsc.org/2016SPREEU ONLINE NOW Online registration requires a valid credit or debit card. To pay by invoice, download the registration form from www.icsc.org/2016SPREEU A 10% group discount is applied when registering three or more attendees from the same organisation at the same time. Group discounts are not valid for online registrations – please complete the registration form from the website. Deadlines To qualify for the Discounted Member fees, each registrant must be an ICSC member. To qualify for the Advance Registration fee, we must receive your registration and payment by 19 February 2016. For your name to appear in the delegate list, we must receive your registration and payment by 14 March 2016. Special Retailer Offer Discounted Retailer fee €249.00 + €49.80 VAT = €298.80 Retailers who attend SPREE Europe on 22 March 2016 are eligible to be considered for a special discounted rate of €249 + VAT. If you would like to receive more information about this offer, please contact Emilie Carpp at [email protected] or download the registration form from www.icsc.org/2016SPREEU. Registration Options Advance Registration (until 19 February 2016) Discounted Member fee €375.00 + €75.00 VAT = €450.00 Non-member fee €500.00 + €100.00 VAT = €600.00 Standard Registration (from 20 February 2016) Discounted Member fee €500.00 + €100.00 VAT = €600.00 Non-member fee €650.00 + €130.00 VAT = €780.00 Sponsorship / Exhibition opportunities If you are interested in exhibiting at SPREE Europe, please Patricia Norins on +1 781 709 2411 or email [email protected]. Cancellations/substitutions Written cancellation and refund requests received by ICSC by 22 January 2016 will be awarded a full refund minus a €150 processing fee. Refunds on cancellations received between 23 January - 19 February 2016 will be subject to a 50% charge. From 20 February 2016 onwards, no refunds will be given. All requests for refunds must be received in writing by ICSC. Substitutions can be made at any time provided the delegate is from the same company and is an ICSC Member. Data protection By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues. Ways to register www.icsc.org/2016SPREEU +44 20 7976 3100 +44 20 7222 7791 @ [email protected] International Council of Shopping Centers/Europe LLC, 29 Queen Anne’s Gate, London, SW1H 9BU, United Kingdom.