SUMMARy & RefeRenceS SOCIETY HistoRy and Modernity V.S. Brachev, PhD, professor, Saint-Petersburg University, Saint-Petersburg; e-mail: [email protected] HIstorIan VladImIr nIkolaeVIcH kasHIn (1890–1938) The article is devoted to the study of the life and scientific work of one of the largest specialists in the socio-eco- nomic history of Russia 18 – the first half of the 19th century Vladimir Nikolaevich Kashin. The contribution of the scientist to science and his position in the community of Marxist historians of Leningrad of the second half of the 1920s – mid-1930s is clarified. The reasons and circumstances of the scientist’s arrests in 1933 and 1937, the nature of the charges against him and the execution sentence were established. Key words: V.N. Kashin, Leningrad University, Leningrad branch of the Institute of history, history of Russia 18–19 centuries, Marxist historiography 1920–1930-ies, political repression in the USSR. 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Shamrai, PhD candidate, Saint-Petersburg State University; deputy director, State Institution «House of Writer», Saint-Petersburg; e-mail:[email protected] tHe Use of socIal networks In regIonal socIo-cUltUral Project: tHeory of PolItIcal goVer- nance and PractIce of InformatIon sUPPort of Book-orIented socIal sPace The article studies the cultural and sociological aspects of the use of modern social networks in the practice of state social planning. The theoretical aspects of the use of modern communication and information tools in the design of public administration and its practical implementation on the example of information support of the St. Petersburg book salon, which is an important element of the state cultural strategy of the region and, in addition to social and economic, can meet the challenges important for the formation of a positive image of the regional government. The possibilities of new forms of information and communication exchange to solve the problem of socio-cultural factors in the region, and the state design of the cultural social environment and the specified book-oriented virtual social «subspace»«on the basis of constant «feedback» of the regional state planning and management with the population. Key words: social network, social engineering, public administration, cultural policy, Saint-Petersburg Interna- tional Book Fair, book industry. References: [1] Benveniste G. Mastering the Politics of Planning [Ovladeie politikoj planirovaniya]. Мoscow, Progress, 1994, 304 p. [2] Berezovskaya I.P. IX International Scientific and Practical Conference «Communicational Strategies of Information Society» [IX Mezhdunarodnaya nauchno-prakticheskaya konferentsiya «Kommunikativniye strategiyi informatsionnogo obshchestva»] // Scientific-Technical Bulletin of SPbSPU. Humanities and So- cial Sciences [Nauchno-tekhnicheskiye vedomosti SPbGPU. Gumanitarniye I obshchestvenniye nauki]. V. 9. 2018, № 1, pp. 112–115. [3] The Head of Mordovia will personally get in touch [Glava Mordoviyi lichno vyidet na sviyaz’] // Regnum. 12.03.2019. URL: https://regnum.ru/news/258930.html (21.03.2019) [4] State Program «Patriotic education of citizens of Russian Federation for 2015–2020 years» [Gosudarstven- naya programma «Patrioticheskoye vospitaniye grazhdan Rossiyskoy Federatsiyi na 2015–2020 gody». URL: http://static.government.ru/media/files/8qqYUwwzHUxzVkH1jsKAErrx2dE4q0ws.pdf (29.01.2019) [5] Research Poll of RCIPO: 30% of inhabitants of Russia practically do not read books [Issledovaniye VTSIOM: 30% zhiteley Rossii prakticheski ne chitayut knigi] // ProBooks. 20.06.2011. URL: http://pro-books.ru/news/ 3/7465#ixzz4o8I1D83r (31.01.2019) [6] Book Fair [Knizhnyj Salon]. URL: https://www.instagram.com/knigaspb/ (21.03.2019) [7] Losev K.V. The Problem of Present: the Information Abundance Crisis or the «Romantic Personality» Cri- siss? [Problema sovremennosti: krizis informatsionnogo pereizbytka ili krizis «romanticheskoy lichnosti»?] // The Sixth International Scientific and Practical Conference «Philosophy and Culture of the Informational Society. 16–17 November 2018»: the thesis of reports. St. Petersburg, SUAP, 2018, pp. 71–74. [8] The Best All-Russian and Regional Projects of Books and Reading Promotion [Lutshchiye Vserossiyskiye proekti po prodvizheniyu knigi I chteniya] // Book Industries [Knizhnaiya industriya]. URL: http://www. bookind.ru/revizor/2015/reading-xxi-projects.php (31.01.2019) [9] Melent’yeva Yu.P. The concept of «reading culture» in the context of Russian cultural tradition [Pon’yaniye “kultura chteniya” v kontekste russkoy kul’turnoy traditsiyi] // State public library for science and technology. URL: http://www.gpntb.ru/win/inter-events/crimea2007/cd/11.pdf (31/01/2019) 2’2019 [10] National reading support and development programme [Natsional’naya programma podderzhki chneniya]. URL: http://www.mcbs.ru/files/File/nats_programma_podderzhki_chteniya.pdf. (31.01.2019) ¹ [11] Nurgaleeva L.V. Moloch of social construction