ACADEMY OF MUSIC BROAD & LOCUST STREETS • PHILADELPHIA, PA SATURDAY, OCT. 30, 2010 SPECIAL THANKS TO OUR PRESENTING SPONSOR Mara, Patient 3 SCHEDULE OF EVENTS PRELUDE .................The Philadelphia Boys Choir & Chorale Jeffrey R. Smith, Music Director WELCOME ..............................................Lauren Hart, Emcee VIDEO PRESENTATION .......... Sponsored by Stonyfield Farm INTRODUCTIONS ...................... Amanda Westphal Radcliffe Board Chair, Breastcancer.org SPECIAL REMARKS ...............................Dr. Marisa C. Weiss President and Founder, Breastcancer.org CONCERT PERFORMANCE ......................Harry Connick, Jr. Making medicines that matter. & Orchestra Everything we do at Genentech is driven by a desire to make a difference in the lives of patients. Their individual stories inspire our researchers to do groundbreaking science and motivate us all to continue developing new treatment options for people with serious or life-threatening diseases. To learn more, please visit www.gene.com. 5.5x8.5_CMYK_nobleed_Mara.indd 1 20.08.10 17:13 4 YOU ROCK! Thank you for joining us for this very special evening. We’re proud to share that, thanks to your help, Rock the Ribbon is an is proud extraordinary success! Vertex Inc. Founded by Marisa C. Weiss, M.D., Breastcancer.org is the world’s to be a corporate sponsor leading online resource for information on breast health and breast cancer. of Breastcancer.org and Rock the Ribbon, Breastcancer.org’s 10-year anniversary celebration, honors the lives of the millions of people around of Rock the Ribbon! the world Breastcancer.org has touched over the past decade. But more importantly, this event will fund work yet to be done, including greater outreach, translation of our valuable information into Spanish, and groundbreaking work in breast cancer prevention. Enjoy the concert and thank you again for joining us in celebrating the difference knowledge can make in the battle against breast We are the leading provider of enterprise corporate tax cancer. We’ll see you at the Rock On! Reception and look forward solutions and process management services worldwide. to Rockin’ the Ribbon with you tonight! We are also one of Philadelphia Inquirer's Best Place to Sincerely, Work for 2010. Breast cancer is a very personal issue for us. Vertex Sheri L. Lambert, Sr. Vice President, Synovate Director, Breastcancer.org is deeply committed to supporting Breastcancer.org and Rock the Ribbon Committee Co-Chair their mission to help women and their loved ones make sense of the complex information about breast cancer so they can make the best decisions for their lives. Amanda Westphal Radcliffe, Director, Vertex Inc. Board Chair, Breastcancer.org Rock the Ribbon Committee Co-Chair vertexinc.com “Thankfully, found Breastcancer.orgI in Physical and financial—our health is paramount. early my diagnosis” We support those who keep us well. For more than 100 years, the Wilmington Trust corporate family has Kate M. been privileged to support individuals and organizations committed breast cancer survivor to ensuring the health and well-being of members of our communities. In our second century of serving clients, our commitment to improving the quality of life of our neighbors remains steadfast. We are proud to support Breastcancer.org “I had heard that Breastcancer.org was a very credible website. The information I found on the site helped me process the medical decisions I faced and calmed me down when I’d heard or read information that frightened me. Breastcancer.org is an invaluable resource for anyone confronted with a breast cancer diagnosis.” © 2010 Wilmington Trust Corporation. Visit us at: www.breastcancer.org This page was donated by Shari and Richard Foos. 8 9 DEAR ROCK THE RIBBON FRIENDS, I want to personally thank you for joining us tonight. Please I am so proud of the work we’ve accomplished and the 28 million help me applaud the amazing leadership of our event co-chairs, people whose lives we’ve helped protect. Although I wish I could Amanda Westphal Radcliffe and Sheri Lambert, and the hard work say our work is done, there is still so much more we need to of the Rock the Ribbon Committee. What an evening they have do. More than 190,000 women in the United States alone will be produced! diagnosed this year, and the global incidence of breast cancer is expected to double by 2040. Once diagnosed, each person’s own As a breast cancer doctor for over 20 years, I have had the honor challenging journey begins. We will be there with them when they of taking care of thousands of amazing women diagnosed with are seeking answers to questions that could make all the difference breast cancer. Each patient has taught me an important lesson in their lives. about the profound effect that a breast cancer diagnosis can have on an individual and her loved ones ... and underscored Thank you to our Presenting Sponsor, Genentech that breast cancer can touch every aspect of their lives. But BioOncology, and to all of our sponsors for understandable, actionable medical information has the their tremendous support of our shared therapeutic power to help extend and enhance people’s lives. vision. And on behalf of the millions who look to us for answers and support, About 10 years ago, I realized that the Internet was the most I thank you. powerful method for delivering the best up-to-date expert medical information and hosting a supportive peer community. Today, Breastcancer.org offers more than 6,000 pages of original, expert-reviewed information, the latest research news, and Marisa C. Weiss, M.D. hosts hundreds of thousands of conversations in our community Founder and President discussion boards. Breastcancer.org Rock the Ribbon Committee Co-Chair 10 11 THANK YOU TO ALL OF OUR SPONSORS! Anro Printing INSIGHTS INTO MEDICINE SM Jody&Diane Lisa Kabnick & John McFadden Judy Starkman Jimmy Duffy & Sons Catering Jill & Thomas Nerney Mark Gallini Networks R OCK SOLID WEB AND MOBILE APPS Mary Lou & John Chappell Arkema Peggy & Bruce Earle Valley Forge Flowers Pernod Ricard USA Gretchen & Ric Andersen Antoinette Westphal College of Media Arts & Design 12 SPONSORS PRESENTING SPONSOR The Smith Family Genentech BioOncology Paul Weiner PLATINUM SPONSOR The Thomson Family Vertex, Inc. JAZZ QUARTET MEMBERS CHALLENGE SPONSORS Franny & Franny Abbott Mary Lou & John Chappell DataTime Consulting Jill & Thomas Nerney Rosemary Diederich Drexel University SILVER SPONSORS Nina Montée Karp & Dr. Harvey Karp Cancer Treatment Centers of America Dr. Morton Mandell Eisai Jennifer Paradis Lisa Kabnick & John McFadden Erika Schwartz Marquis Jet Sharon & Hal Yoh Novartis Oncology Peggy & Bruce Earle SWING MEMBERS Wilmington Trust Carolyn Avellino Rosemary & Gerry Barth VIDEO SPONSOR Shari & Richard Foos Stonyfield Farm Irene & Brian Kelso BRONZE SPONSOR Mary Ann Todd Premier Salons JUMP JIVE MEMBERS ALL THAT JAZZ SPONSORS Larsen Allen ARAMARK Beneficial Bank Bristol-Myers Squibb Marnie & Stephen Bowen Comcast Mrs. Mary-Louise Bulmer Mary & Parker Carroll Get well. GlaxoSmithKline HealthCentral Cephalon Legacy Advisors, Inc. Barbara Reeves-Cohen & Larry Cohen Sooner. The Laredo Group Corporate Benefits Alliance When a Cancer Treatment Centers of Most patients will leave CTCA in just days after Trion Amy & Kevin Covert Eleanor & Hal Davis America®(CTCA) patient successfully finishes surgery. Getting back to their families and lives KEYBOARD SPONSORS Jennifer & Steve Dolente treatment and returns home, it makes all of us quickly with better cosmetic results, and fewer Gretchen & Rick Andersen DeeDee & Brad Francis smile. Now, we’re adding a new weapon in our side effects which sometimes accompany a long, Arkema Inc. Functional Additives Andrea & Brad Heffler fight against cancer that can make that happen 6 week course of radiation treatment. Business Unit Holly & Mark Hess even sooner. Centocor Ortho Biotech Inc. Raye & Jerry Johnson Digitas Health Anabelle & Andrew Kerin Novac7 treatment was invented in Italy. It was Macy’s Karyn Koerwer It’s called the Novac7. brought to CTCA in our never ending battle to Neiman Marcus Kathryn Lewis beat cancer. We’ll never stop searching the world Stryker Kathleen Tinney & Dr. Charles Mason Novac7 technology delivers highly-effective, for leading-edge treatment options that can’t be Veridex, LLC MedPage Today precise Intraoperative Radiation Therapy (IORT) found anywhere else. Treatments that will help Wedgewood Waterford Royal Doulton Lisa & Tony Nichols at the time of your surgery. One day and done in you get back home where you belong. ROCK YOUR ROW MEMBERS Cathy & Sean O’Hara Betty Moran Amy & Jeff Petersohn many cases! Instead of the 6 weeks of radiation Sarah & John Wildemore Lisa & David Petkun which normally follows surgery. Dana & Bob Rafferty DIXIELAND BAND MEMBERS Dr. Melanie Bone & Eric Rawet ESG Simply put, Novac7 treatment makes the hard job Dr. Phillip Reeves Katy & Richy Glassberg Robin Rubenstein of fighting your cancer easier to do. The Francis Hallinan Family Danielle & Guillermo Salas James Monastero Nancy & Dr. Richard Schmidt The Matthew Naylor Family Gail Seygal Amanda Westphal Radcliffe Call 1-800-333-CTCA now to speak to an Oncology Sara M. Vance & Michelle Vance Waddell & Conrad Radcliffe Information Specialist or visit cancercenter.com. Sue & Chip Weldon © 2010 Rising Tide, KFT. Roberta & Ernie Scheller Linda Gamble & Mike Zisman *CTCA is proud to support Rock the Ribbon and Breastcancer.org Ad_875x5625_101110.indd 1 10/11/2010 3:47:18 PM 14 DEAR FRIENDS, When I was introduced to Marisa C. Weiss, M.D. 10 years ago, it was clear she had a vision that needed to be realized: Breastcancer.org. Like many great ideas, hers was born through a moment of inspiration … at her kitchen table. And it was fueled by her passionate commitment to helping women and their loved ones face the challenges of breast cancer. Now, I look back in awe to see that she and Breastcancer.org have helped 28 million people overcome these challenges. Increasingly, as women have less time with their doctors and more treatment options and decisions to make, our medical content and online community are critical components of their difficult journey.