WINTER 2019 NEW IDEAS TO CHALLENGE DAILY MOBILITY #3 EXPLORE CYBERSECURITY IN TRANSPORT NETWORKS ENLIGHTEN “SHARED MOBILITY IS OUR FUTURE” ACCOMPLISH MIND THE GENDER GAP INSPIRE PUMP UP THE VOLUME! PULSE IS INTENDED FOR ALL STAKEHOLDERS, DECISION MAKERS AND OPINION LEADERS OF EVERYDAY MOBILITY. A KEOLIS- LED INITIATIVE, THIS BIANNUAL MAGAZINE AIMS TO FUEL DEBATE AND GENERATE DISCUSSION ABOUT THE TRENDS AND CHALLENGES THAT ARE SHAPING OUR INDUSTRY. IF YOU HAVE COMMENTS, OR WOULD LIKE TO SUGGEST ANY IDEAS OR CONTENT, PLEASE CONTACT US AT: [email protected] CHECK OUT CHECK OUT THE ONLINE VERSION: THE ONLINE VERSION: pulse-mag.com pulse-mag.com AND ADD THE WIDGET AND ADD THE WIDGET ON YOUR SMARTPHONE ON YOUR SMARTPHONE o have a pioneering spirit is akin to cultivating your capacity for wonder. And thus, by quest­ ioning preconceived ideas, being open to their ecosystem and being part of the daily life of their regions, the men and women of Keolis have an insightful perspective on the world and today’s major mobility issues. This pioneering spirit is the philosophy behind our Keoscopie Observatory of Mobility Trends, for which we have just conducted a new large­scale survey on the mobility use of citizens in 37 metropolitan areas across the Tworld. It is also the raison d’être behind Pulse, our twice­ yearly magazine, now in its third issue. In this edition you’ll get to read exciting and in­depth articles on time offices, women’s safety in public transport, and cybersecurity; as well as the views of renowned mobility experts such as Seleta Reynolds, General Manager of the Los Angeles Department of Transportation and Robin Chase, an influential mobility entrepreneur. Enjoy. BERNARD TABARY Keolis International CEO 3 PULSE NEW IDEAS TO CHALLENGE DAILY MOBILITY CONTRIBUTORS CONTENTS 06 { ENLIGHTEN } 14 { ACCOMPLISH } 28 { ACCOMPLISH } REDEFINING LOS ANGELES MIND THE CARRIED An opinion column by Seleta Reynolds, BY THE CROWD General Manager of the Los Angeles GENDER GAP: Department of Transportation. How city stakeholders handle MOVING TOWARDS EQUALITY major occasions like sporting IN PUBLIC TRANSPORT and cultural events. Shared mobility has to evolve to become inclusive Pascale Lapalud Robin Chase Seleta Reynolds and secure for women. Discover the actions that are addressing their safety across the world. 34 { EXPLORE } Urban planner and President Influential mobility General Manager of the Los Angeles of the Genre et Ville think tank entrepreneur Department of Transportation MAKING SURE CYBERTHREATS DON’T DERAIL PUBLIC TRANSPORT n expert in n American eleta Reynolds heads A review of measures to fight cyberattacks political science, entrepreneur in the Los Angeles on transit systems. geo­architecture the mobility field, Department of and urban design, Robin Chase Transportation and Pascale Lapalud co­founded Zipcar, is president of the co­founded Genre the world’s largest National Association Aet Ville in 2012. This French Acar­sharing service, in 2000. Sfor City Transportation { EXPLORE } 08 urban innovation platform She also created Buzzcar, Officials. In Los Angeles, she revisits cities through a a peer­to­peer car­sharing has implemented the “Great ARTIFICIAL INTELLIGENCE: multidisciplinary approach, service and Veniam, a vehicle­ Streets” plan, aimed at reducing aiming to make them more to­vehicle communication accidents, facilitating bicycle MAKING SHARED MOBILITY SMARTER inclusive. Pascale Lapalud also network. Robin is also traffic and promoting access A few ways in which AI will enrich our daily works as a consultant for 9A+ a consultant to the OECD and to public transport, and this was commuting lives. Explore, a socio­ethnographic US Department of Commerce only a start. She discusses her { EXPLORE } research agency. Her main areas and Transportation. She is goal of making Los Angeles 38 of interest include mobility, recognised as one of the world’s a pioneering city in terms of urbanism and “living together”. most influential opinion leaders mobility and redefining the THE QUIET RISE OF WATER She shares her perspective on on mobility. For Pulse, she looks role of transport coordinating TRANSPORT inequalities in public transport back on the introduction of the authorities in her Pulse and her vision for a more “Shared Mobility Principles for opinion column. The best alternative to combatting crowding in cities close to the sea, rivers or lakes. adapted and inclusive city Livable Cities”, which boasts with Pulse. more than 170 participating organisations. 22 { INSPIRE } A SHORT HISTORY OF THE TRAVEL TICKET 40 { ENLIGHTEN } GOING THE COUNTRY MILE How operators and transport authorities take up 10 { ENLIGHTEN } the complex challenges of rural mobility. 24 { ENLIGHTEN } IN SEARCH OF LOST TIME: SHARED MOBILITY: “WE KNOW “TIME OFFICES” TO IMPROVE 42 { INSPIRE } THE QUALITY OF LIFE THIS IS OUR FUTURE” The vision of Robin Chase, the influential PUMP UP THE VOLUME! A new approach to support urban planning, co­founder of Zipcar on the initiative of the promote equality and improve mobility. Shared Mobility Principles for Livable Cities. Our public transport playlist. 4 5 ENLIGHTEN PULSE NEW IDEAS TO CHALLENGE DAILY MOBILITY OPINION COLUMN _____In the past, we had In the past, transportation streets and air space, integrated And finally, in the past, a static and incomplete picture of agencies have taken an with mass transit, and aligned we’ve approached community how people were traveling, we had adversarial approach to private with the city’s sustainability engagement as a chore. no digital data base of where you product companies and required and equity goals. Autonomous We created portals to request Illustrations: could or could not park in the city, partners to go through time­ vehicles have the greatest potent­ services that eliminated human Pauline Bonis & Paul Pätzel and we begged for data from private consuming and cumbersome ial to solve many of our mobility To achieve our interaction. Today, we’re asking transportation providers. Today, we contracting processes to share challenges. However, if left transition from better questions of our commun­ are offering companies substantial basic data. to purely commercial forces, car dependency ity partners. Do women feel safe input into the data specification we autonomy will add to congestion, to shared mobility, on public transit? How can we _____I have spent the will use as part of our permit system In the past, we’ve allowed increase safety challenges, we need to redefine improve walking and biking last four years developing for electric scooters and ride sharing. enticing new technology (like and exacerbate inequality. the role that a city access that helps make people feel a plan to overcome my city’s car Businesses like Uber and Lyft are freeways) to completely reshape This is why today, we are working transportation agency more comfortable? Are our buses dependency. New transportation now taking a very different posture our urban form with little in close coordination with auto­ has played in the past. going where people want them innovations have opened up the to when they first arrived on the thinking about long term social nomous vehicle providers to ensure to go? How could micro transit, possibilities for Los Angeles. scene. And we’re creating a dynamic impacts of unfettered expansion. the technology is supported by protected cycle lanes and electric And a better mobility future digital database of all of our infra­ Tomorrow, we expect autonomous our infrastructure and aligned scooters work alongside the bus is within our reach, certainly structure in the city. systems to be a feature of our with our goals. to provide flexible options that FROM CAR DEPENDENCY TO SHARED MOBILITY sooner than most might expect. encourage people to drive less? _____My aim is that, _____In just the last by the time we host the 2028 12 months, we have been able REDEFINING Olympics, Los Angeles will be to deliver groundbreaking work a model for the autonomous to build a Transportation and shared mobility movement Department that functions more that is equitable and sustainable. like a platform for services to be built on top of. This digital platform will allow us to guide all users around Los Angeles in _____By 2028, driver­ the most sustainable way. less cars and air taxis will form part of a coordinated transport­ ation network. The City will take a much more proactive role in _____I cannot be sure managing the movement of how mobility will develop in our goods and people. Community­ city. I can be sure that our goal led initiatives will redesign is to express our policies through streets to eliminate traffic deaths technology, so that the city and reallocate space to public remains the guardian of the ­public LOS parks and plazas. We will have realm to ensure that the future aggressively converted our buses serves our goals. and city fleets to electric vehicles. We will have centered our work ANGELES around social and racial equity by Seleta Reynolds, so that everyone has access to General Manager of the Los Angeles Department of Transportation (LADOT) dignified transportation choices. Bio If we get all these things right, air quality will improve, our SELETA REYNOLDS is General streets will be safer, and we will Manager of the Los Angeles Department retire the tired cliché that traffic of Transportation (LADOT). As such, its Los Angeles was designed around unfettered use of the car. Streets are sucks. mission is to make Los Angeles a model congested. Air quality is poor for one quarter of the year. Traffic deaths are the number city by the time of the 2028 Olympics. one cause of death for kids in Los Angeles. And for every new resident that moves to In particular, she has implemented “Great Los Angeles, they bring one car with them, which now means we have a city with four _____To achieve Streets” for Los Angeles, a plan to reduce times the rate of vehicles than in the 1990s.