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PATENTPATENT PENDING PENDING SELF SELFSTARTING STARTING SYSTEM SYSTEM Healthy people people & &planet planet Self-poweredSelf-powered available available HighlyHighly recyclable recyclable materials materials Solvent-freeSolvent-free paints paints To find out more, contact us on 01344 300236 or email [email protected] Long-life product Long-life product Visit www.technogym.com/Vario Fully RoHS compliant Fully RoHS compliant To find out more, contact us on 01344 300236 or email [email protected] with Technogym® Green Slim & re-usable packaging with Technogym® Green Slim & re-usable packaging www.technogym.com/Vario INTRODUCTION INTRODUCTION Welcome to the Health Club Management Handbook 2O1O Hard to believe another year’s gone by – but what a year it’s been. Challenge in the shape of recession, yet opportunity with our sector beginning to gain real credibility in the corridors of power. So what does 2010 have in store for us, and how can the health and fi tness industry maximise its potential? In an extended features section, this year’s Health Club Management Handbook offers expert commentary on current trends and outlines opportunities for the industry going forward, challenging the status quo with suggestions of new target markets, new offerings, new ways of thinking. With the economic crisis putting many operators’ expansion plans on-hold, this year we’ve also taken a different approach to our industry overview section – out with the State of the Industry tables and in with an extended development pipeline, profi ling a selection of projects still going ahead in spite of the prevailing fi nancial climate. I hope this Handbook fi nds a place in your reference library, and here’s to 2010 being a great year for us all. Kate Cracknell Editor – Health Club Management Handbook For news, jobs, diary dates and to read each month’s issue of Health Club Management online, visit www.healthclubmanagement.co.uk/digital News and jobs updated daily on the internet – www.leisureopportunities.co.uk Visit www.leisurediary.com for a full listing of diary dates Attractions management SPORTS K?<00 MANAGEMENT A NEW K?<D<G8IBJ J:@<E:<:<EKI<J M@CC8>< 3D DIMENSION K?<D<G8IB FOR CINEMA QFFJ8HL8I@LDJ Maurice Kelly DLJ<LDJ?<I@K8>< M@J@KFI8KKI8:K@FEJ On re-engineering Rileys Bringing fencing to BANKSY <EK<IK8@ED<EK a wider audience THE SCARLET VS K<:?EFCF>P ;<JK@E8K@FEJ Three sisters open their BRISTOL N8K<IG8IBJ eco hotel in Cornwall MUSEUM >8CC<I@<J <OGFJ Getting Wigan Active MICHAL KREJZA The head of the EU Sport Unit talks about its policies 9Xebjpmj 9i`jkfcDlj\ld INDUSTRY DEBATE How many 50m :?@G:C<8IP swimming pools Do we need a tourism bank? do we need? CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ, UK SUBSCRIPTIONS Web: www.leisuresubs.com Email: [email protected] Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 3 CONTENTS 06 diary dates Plan ahead with this comprehensive listing of events, shows and conferences for 2010 14 competitive edge A guide to charity events and challenges to focus the training efforts of your staff and members 22 sector statistics A snapshot of key facts and fi gures for both the UK and the global health and fi tness markets 24 changing society David Minton assesses the implications of social change for the health and fi tness sector 28 riding the zeitgeist A summary of the key fi ndings from Mintel’s new Health and Fitness Clubs UK report 32 public opinion Mike Hill of Leisure-net Solutions reviews the results of this year’s HAFOS survey New markets: Opportunities to increase our reach in 2010 include encouraging buddy workouts (p28) and 36 economic outlook harnessing the power of social networks (p24) An examination of the impact of the fi nancial crisis on the UK’s health and fi tness industry 40 the age of independence Our panel of independent operators offer an analysis of the key opportunities for their sector in 2010 44 spa revenue We ask the experts for their recommendations for a profi table health club spa 48 the year ahead David Stalker, executive director of the FIA, shares his industry forecasts for 2010, outlining potential Going strong: In-depth look at the independent sector (p40) new markets and partnerships 4 HEALTH CLUB MANAGEMENT HANDBOOK 2010 CONTENTS (clockwise from above) Driving profits in your spa (p44); free advice to help you go green (p120); examining the impact on the sector of the financial crisis (p36); and, for your 2010 diary, a listing of key events (p6), plus charity challenges (p14) to help focus your members’ training efforts 52 who’s who 120 green directory Profiles of this year’s FIA board members, A reference tool detailing organisations that offer key personnel in public and private operator free advice to help you go green companies, and industry organisations 127 company profiles 104 new openings Key contact details and product information from A round-up of key projects in the development fitness suppliers and training providers pipeline across the public, trust, private and franchise sectors 166 supplier address book A–Z of industry suppliers’ addresses and websites 114 operator address book An A–Z listing of health and fitness operators in 186 product selector the private and public/trust sectors A fast, easy way to find products and services 5 DIARY DATES JANUARY FEBRUARY 23–24 ❘ The Diet & Fitness Show 1–7 ❘ International Fitness Week Venue Olympia, London, UK Venue Fitness First clubs worldwide Summary Summary Primarily an exhibition about losing Following the success of the weight and getting fit, with healthy campaign in the UK in 2009, living and exercise-focused exhibitors. International Fitness Week is Tel +44 (0)1787 224040 being rolled out globally to Web www.diet andfitshow.co.uk encourage the world to be a fitter place and become more active. 25–26 ❘ Facilities Fitness First clubs are issuing free Management Forum passes for the week, which are FEBRUARY Venue Radisson Blu Hotel, Stansted available from the website below. 25–28 ❘ IDEA Personal Airport, UK Web www.internationalfitnessweek.com Trainer Institute Summary Venue Alexandria, Virginia, US This year’s forum aims to encourage 4 & 11 ❘ Setting the Tone Summary greater awareness of the role of Venues Woking Leisure Centre, A conference for personal facilities management in all industries. Surrey, UK (4 Feb); University of trainers with more than 65 Tel +44 (0)1992 374100 Birmingham, UK (11 Feb) educational sessions, 27 of the Web www.forumevents.co.uk Summary industry’s top presenters and IFI seminar offering a detailed look three pre-conference workshops: at inclusive marketing, including in sport performance, integrated press releases and press contacts, back rehabilitation, and STOTT content of articles, inclusive imagery, PILATES postural analysis. newsletters, website content and Attendees can earn up to 20 social networking. continuing education (CPD) Tel +44 (0)114 257 2060 credits. Attendance at the event Web www.inclusivefitness.org is limited to 550 people. Tel +1 (858) 535 8979 ext. 7 6–8 ❘ Spatex 2010 Web www.ideafit.com Venue Brighton Hilton Metropole Exhibition Centre, Brighton, UK Summary 19–21 ❘ Fitness IFEMA 2010 An exhibition for professionals in Venue Madrid, Spain the design, installation, retailing, Summary maintenance and operation of pools, International fitness, sports facilities spas, saunas and ancillary equipment. and wellness show. International Fitness Week – Tel +44 (0)1264 358558 Tel +34 91 722 30 00 encouraging everyone to be active Web www.spatex.co.uk Web www.ifema.es 6 powered by leisurediary.com 2010 DIARY 25–27 ❘ FORUMCLUB 2010 8 ❘ SMex Venue Bologna, Italy Venue Wembley Stadium, London, UK Summary Summary The 11th annual international congress A specialist event for the sports and trade show for health and merchandise industry. fi tness, wellness and aquatic clubs. Tel + 44 (0)20 7798 8500 Running alongside FORUMCLUB will Web www.smexwembley.com be FORUMPISCINE, the dedicated swimming pool congress and trade 18–21 ❘ ECA/One Body One World show that launched last year. Venue New York, US Tel +39 051 25 55 44 Summary Web www.ncforum.com A theatrical event with a strong dance programme along with yoga, pilates, indoor cycling, management training, ©ISTOCKPHOTO.COM/ZILLI MARCH nutrition, exercise design, conditioning 7–8 ❘ 2010 Professional and resistance training.