ManaCom: An International Research Journal of Management and Commerce ISSN 2454-2733 ManaComm: An International Research Journal of Management and Commerce Vol. 01, Issue. 01, March 2015 ISSN: 2454 -2733 CONTANTS A STUDY ON CAR SALES GROWTH OF HONDA CARS INDIA LTD. Dr. Chirag V. Raval 1 AN EMPIRICAL STUDY OF HUMAN RESOURCE PROBLEMS OF ENTREPRENEURS: WITH REFERENCE TO GUJARAT STATE. Dr. Manisha S. Bhatt 6 CORPORATE GOVERNANCE: A GLOBAL PERSPECTIVE Shikha S. Darji 11 GROWTH OF PORT SECTOR IN GUJARAT Dr. Rajendra V. Raval 18 IMPORTANCE OF MICRO FINANCE IN RURAL DEVELOPMENT Dhiren Vandra 21 GREEN MARKETING: A TOOL OF SUSTAINABLE DEVELOPMENT Dr. Mahesh M. Patel 28 A STUDY OF GENDER EFFECT ON GUJARATI CHANNELS PUBLICITY AS A PROMOTIONAL ACTIVITY: WITH REFERENCE TO GUJARAT STATE Dr. Aashish J. 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Signature : Correspondence Address: ManaComm: An International Research Journal of Management and Commerce Research Wings of ‘ACT’ C / 102, Shirdinagar Society, Opp. Dharoi Colony, Visnagar -384315, Gujarat, India phone: +91 890597800, +91 9428755933 E- mail: [email protected], [email protected] Web: www.ashapuritrust.net.in A Research Wing of ‘ACT’ ManaCom: An International Research Journal of Management and Commerce ISSN 2454-2733 March- 2015 ManaComm: An International Research Journal of Management and Commerce Vol. 01, Issue. 01, March 2015 Paper ID: P01010012015 A STUDY ON CAR SALES GROWTH OF HONDA CARS INDIA LTD. Dr. Chirag V. Raval, principal (i/c.), Aims college of management & technology, Bakrol (Guj.) Abstract: The Indian auto industry has all Secondary Data: Secondary data are but pulled itself out of the slump that it was collected, complied and publish by Honda in two years ago, and what better proof of Motor company and others. that than the massive number of new Sampling: Sales growth of Last three launches we’ve had recently. The paper deals months i.e July to September 2014 taken for with introduction objectives, sales growth this study. rate of car, findings and view of marketing Introduction of Honda Motor Company: president of company and conclusion. Honda Cars India Ltd., (HCIL) Is A Leading HCIL’s first manufacturing unit was set up at Manufacturer Of Premium Cars In India. Greater Noida, U.P in 1997. The green field HCIL flagged-off its ‘Longest Drive project is spread across 150 acres and has an through Amazing India’ drive with the annual production capacity of 100,000 units. family sedan Honda Amaze, to celebrate its HCIL's second plant in Tapukara is the first success in the Indian market earlier this car manufacturing plant in the state of month. Honda Cars India Ltd. registers 45% Rajasthan. Spread over an area of 450 acres, sales growth in September 2014. HCIL also the facility is an integrated manufacturing exported a total volume of 460 unit including all functions of Forging, Press units during August 2014. Shop, Powertrain shop, Weld shop, Paint shop, Plastic Moulding, Engine assembly, Key words: Sales, Growth Frame assembly and Engine Testing facility. Soichiro Honda Founder, Honda Motor This plant is the culmination of the best Co. says: “No matter how small the item, the manufacturing know-how and practices delight of finally manufacturing the product gathered from Honda’s global operations. is a feeling that perhaps only an engineer Honda Cars India Ltd., (HCIL) Is A Leading really knows.” Manufacturer Of Premium Cars In India. The Objectives of study: Company Was Established In 1995 With A Commitment To Provide Honda’s Latest To know last three months sales growth rate Passenger Car Models And Technologies, To of Honda Motor Company. The Indian Customers. The Company Is A To identify policies of company for Subsidiary Of Honda Motor Co. Ltd., Japan. improvement of sales. To recognize view of marketing president for Product Range: sales growth. The company’s product range includes Research Design: Descriptive Type of Honda Brio, Honda Amaze, Honda City and research Honda CR-V which are produced at the greater Noida facility. Honda’s models are Data collection method: In order to achieve strongly associated with advanced design the objectives of the present study, secondary and technology, apart from the established data method used. qualities of durability, reliability and fuel- efficiency. A Research Wings of ‘ACT’ 1 ManaCom: An International Research Journal of Management and Commerce ISSN 2454-2733 March- 2015 Sales Network: Honda Cars India Ltd.,(HCIL) has a strong sales and distribution network spread across the country. The network includes 187 authorized dealership facilities in 121 cities. Vision: HCIL dealerships are based on the "3S Facility" format, offering complete range of Basic Principles Sales, Service and Spares services to its Respect for the individual. customers. The Three Joys (buying, selling and creating). Environment and Safety: Honda believes that each person working in The Honda Group is globally recognized for or coming in touch with our Company, its concern towards environment, safety and directly or through our products, should conservation of the society in which it share a sense of joy through that experience. operates. HCIL follows the same in India for This feeling is expressed in what we call achieving high standards in environmental "The Three Joys" safety in the various processes of car manufacturing. Goal is to provide joy through our Business: Honda Assure: The Joy of Buying: For those who buy our 'Honda Assure' is an Insurance initiative Products introduced by HCIL to enhance ownership experience for Honda car customers. Under The Joy of Selling: Engage in selling our products and services the Honda Assure program, all Honda car customers get the benefit of a more The Joy of Creating: Involved in business of transparent, hassle-free transaction and a creating our Products quick turnaround time on their insurance Company Principle (Mission Statement) claims. The entire transaction is routed Maintaining a global viewpoint, we are through an on-line central server which dedicated to supplying products of the enables HCIL to monitor the overall highest quality, yet at a reasonable price for operations more effectively. Some of the worldwide customer satisfaction. direct benefits to the customers include Cashless Insurance across India, instant Management Policies policy issuance, and improved turnaround Proceed always with ambition and time. youthfulness. Auto Terrace: Respect sound theory, develop fresh ideas, and make the most effective use of Honda's Exchange and Pre-Owned car time. division Auto Terrace has been in existence Enjoy work and encourage open ever since the inception of HCIL in India. communication. Present in all major Honda dealers across the Strive constantly for a harmonious country, Auto Terrace presents itself as the flow of work. one-stop solution for catering to the needs of Be ever mindful of the value of customers wanting to exchange their existing research and endeavor. cars for a New Honda car. Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales