सजलु महारा - िनमल महारा पाणी व ता सहा संथा Aatmasanman Maharashtra सजलु महारा - िनमल महारा पाणी व ता सहा संथा Aatmasanman Maharashtra A B Mr. Sham Lal Goyal IAS Additional Chief Secretory Water Supply and Sanitation Department Government of Maharashtra Foreword Maharashtra state is geared for achieving 100% elimination of open defecation by 31st March 2018. With its innovative approaches, strong institutional arrangements, strong focus on behaviour change and conducive environment for learning and adaptation; the state has made its mark in the sanitation sector. Water Supply and Sanitation, GoM has had an opportunity to work closely with UNICEF Mumbai to incorporate systematic approaches and has sought its technical support in collaboration with PriMove, the National and State KRC on Sanitation. This collaborative work has given rise to tested and proven solutions for specific issues in SBM implementation. What has worked in Maharashtra can work in other places as well with contextualization. Therefore, we thought of collating some of the good and best practices, stories of change together, to showcase how various challenges were dealt with. This coffee-table book presents 31 best practices from various districts, particularly the erstwhile high-burden district, and their determination to pursue the universal sanitation goals. Each of them touches upon different key components of SBM work, such as planning and implementation, convergence, SBCC, IPC, supply chain management, sustainability, technology, branding, promotion, human resource, monitoring, school sanitation, MHM, and social and mass media. Some of these best practices have originated from local community level, some at the district and state level. Their source or area of influence may have varied, but a coordinated and integrated approach has helped us to bring best out of them, and even to replicate and upscale them to other districts. We hope the readers will appreciate this earnest effort of knowledge sharing and find it a useful resource contributing to the learning and thinking in the sanitation sector. (Sham Lal Goyal) C Credit Aatmasanman Maharashtra Published by: Government of Maharashtra and Unicef Maharashtra Cover Photo: Mr. Sarfaraj Kazi, PriMove Pune Design & Layout : Community Scope Inside Photo Credit: Mr. Jayant Deshpande, Consultant, Unicef MS Mr. Sandeep Tendulkar Consultant, Unicef MS Ms. Bharathy Tahiliani, Consultant, Unicef MS Mr. Sarfaraj Kazi, PriMove Pune Mr. Mahesh Kodgire, PriMove Pune Mr. Prakash Mhetre DPM, SBM Latur Mr. Udhav Phad IEC SBM Latur Mr. Krushnakant Khanzode, IEC SBM Chandrapur Mr. Satish Aurangabadkar IEC, SBM Aurangabad Mr. Ram Shringare IEC Consultant, SBM Washim Mr. Abhijeet Khandagale, ZSBP, SBM Jalna Mr. Bhagwat Shinde, BRC SBM Osmanabad Mr. Pandurang Shetage, Gramsevak, Kunkeshwar GP Mr. Arif Shaikh, Press Photographer Year: February 2018 This coffee table book has been developed by Water Supply and Sanitation Department, GoM, UNICEF Maharashtra with technical support from PriMove Infrastructure Development Consultants Pvt Ltd. D Index 1. Toilet celebration! 1 2. Sachin Tendulkar impressed with Donja’s enthusiasm and spirit 3 3. Tackling reluctance with the help of Revenue and Police departments 5 4. Inter-district deployment of HR 7 5. Engaging a skilled human resource 9 6. Engaging collective strength of women 11 7. Inter personal communication with laggers 13 8. ODF Calendar 15 9. Unique monitoring mechanism in Jalna 17 10. Supportive supervision 19 11. District Swachhata Plan 21 12. Mission 90 days - a concerted campaign 23 13. Women ambassadors in Pipalgoan 25 14. Resistance addressed through Rapid ODEP 27 15. Blend of mini- missions in Nanded 29 16. Triggering action through Students’ Courts 31 17. Selfie with pride for health 33 18. All-Women ‘Good Morning’ squads tackle resistant villagers 35 19. Maharashtra girls have a reason to smile! 37 20. Zeal and determination of a pregnant women 39 21. Welcome to Sanitation Park 41 22. Daily WhatsApp bulletins 43 23. Balancing supply with demand 45 24. Sanitation as an entry point for village development 47 25. Handling de-composed waste: pit emptying exercise - Officer leads by example 49 26. Neem Wash: Natural cleanser for two pit toilets 51 27. Pit digging drive 53 28. Dehed - A village inspired by successful school sanitation 55 29. Increasing demand through demonstrations 57 30. Finding local solutions to local challenges for operation and maintenance of sludge 59 31. Low cost underground drainage in Washim 61 E 1 Toilet celebration! Motivated families, like the Sagare family in Halgara village, Nilanga block in Latur district, find novel ways to highlight importance of toilet use. After realising adverse health consequences of OD, especially upon the children, Sagare couple decided to construct their own toilet adjacent to their home. As its completion coincided with their son’s 4th birthday, the couple got the idea to decorate toilet room for celebration. This was to bring home the significance of owning a toilet to get rid of OD. Posting a family photograph with the toilet, the couple got across their message widely. When the District CEO received the photo on his WhatsApp he shared it with media persons. Attracting wide publicity this novel birthday celebration, and its message, made its mark. “Unless and until everyone in the village adopts hygienic ways of defecation, our children are not fully safer. Celebrating birthday in the new toilet was a way to spread our earnest appeal to people.” Mr. Ajay Sagare, GP Halgara, block Nilanga, district Latur 2 3 Sachin Tendulkar impressed with Donja’s enthusiasm and spirit On December 19, 2017, Donja, a village from Paranda block in Osmanabad district, was all set to welcome a special guest - the cricket icon, Rajya Sabha member, Bharat Ratna and SBM Brand Ambassador Sachin Tendulkar. Men, women, and children awaited in keen anticipation to give a hero’s welcome to Tendulkar, who was visiting the village for the first time after adopting it under the Sansad Adarsh Gram Yojana (SAGY) in November 2016. Along with wanting to personally meet the legendary cricket star, the villagers also wanted him to see the progress of projects inspired after he took interest in their village. Donja, with a population of over 2,800, “Remember that achieved ODF status shortly after Tendulkar adopted it. In their cleanliness always starts facilitation visits UNICEF and PriMove representative found the from oneself. If every villagers receptive to new ideas. Mr. Sarfaraj Kazi appreciated the individual inculcates habit determination of villagers as he greeted Mr. Tendulkar on behalf of of cleanliness, then the these two organisations. family and the village will remain clean and hygienic. Planning and tendering process for other major projects - a water As a brand ambassador of scheme to provide potable water to all houses, a new school building SBM I feel happy that Donja with sewage system, and concrete roads - has also been completed. villagers have maintained Deeply concerned with issues related with children and education, Tendulkar also visited aanganwadi centre and felicitated bright girl their personal and students, besides playing cricket with school children. community environment With his earnest interest in the efforts in Donja and his willingness to clean and neat.” support, Tendulkar’s visit sparked immense motivation across the district. Mr. Sachin Tendulkar 4 5 Tackling reluctance with the help of Revenue and Police departments Active convergence with Revenue and Police departments played a decisive role in expediting progress in two stagnant blocks - Ambad in Jalna and Ahmedpur in Latur. Jalna teams planned a strategy of positive incentive in consultation with Tahsildar Mr. Bharaskar and the Revenue Department. Incentives were offered in appreciation of positive behaviour of families having and using a toilet, such as waiving of processing charges for their documents and delivery of Pher Utara (planting certificates) at their doorsteps. Talathi office stamped documents in two colours - green ink for people having a toilet, and red ink for people not having a toilets - stressing upon urgency of construction. Latur teams involved Police department in awareness meetings “I feel proud that I could and monitoring. To facilitate community acceptance Mr. Pujari, PSI contribute in SBM in my deputed his staff with SBM teams. While he himself visited some of administrative authority. It the villages to explain significance of sanitation to people. With his authority he could influence people to accept positive sanitation was an opportunity to go practices. beyond the call of duty.” Contributing best in them the two departments gave boost to Mr. Bharaskar, Tahsildar, campaigns in the respective districts. block Ambad 6 7 Inter-district deployment of HR Every district has its hard spots. For Sangli it was Jat, a high burden block with more than 50% of the district’s target, when rest of the nine blocks were fast heading towards ODF. With 42% households without a toilet facility, and only 38 out of total 116 GPs declared ODF, Jat posed a real challenge for the district. To bring the block on par with rest of the areas, Sangli decided to bring teams from other blocks who had by now achieved their targets. Experienced human resource, who had already tested success, pumped in energy in the campaign and within one and a half month Jat cleared its backlog. In the process of achieving its goal, Sangli gave birth to a new approach of effective HR deployment to hit the hard spots. This idea was then replicated to help the districts struggling to achieve their targets. The 10 out of total 33 rural districts, who had become ODF by March 2017, played a key role in inter-district deployment of HR. “This was a positive First a 12-member team was drawn from each of the 10 districts, they initiative of cross learning were oriented and then placed in the target districts for a period of and exchange of ideas that one month.