1 To create this eco-structure takes the commitment of many, starting with our very Abdul Harris Tamburaka, who maintains own sta that now includes 160 hard-working a Forest Stewardship Council/Rainforest and dedicated professionals. We started out as Alliance Certied teak stand in southwest a New York City-based organization, focused Sulawesi, where he is able to preserve his on linking lives in the tropics with those in traditional land-use practices — inter-plant - urban areas, and we remain committed to doing from a forest-friendly farm in the Peruvian ing the teak with cash crops such as coee, so. From New York, we added a Costa Rica highlands is brewed by a barista in Brooklyn. cocoa and cashews — while servicing ofce, and from there expanded to Vermont A bunch of bananas cultivated on a farm in the global teak supply chain. and more recently to Bolivia, Guatemala, Costa Rica where rainforest is protected, Indonesia, Mexico, The Netherlands and plastic is recycled, pesticide use is controlled Sufan Mahdi, a coee exporter Spain, and in the US, to California, Minnesota and workers are well treated nds its way to who represents Ethiopian farmers and Oregon. a supermarket in Copenhagen and into the and who worked with them to achieve lunch of a school child. Chocolate grown by Rainforest Alliance certication. While our New York and Vermont ofces the Chachi of Ecuador lands in a cup of cocoa have certainly grown, we now have more sta in England. Mahogany from a tree felled in Floridalma Ax, one of 10,000 people in members living outside the US than within its a Honduran forest is crafted into a guitar sold Guatemala — most of them women — who borders, a sure sign we are truly an international in Honolulu. Cork from Spain stops a wine harvest, sort and pack xate, a palm leaf used organization reconciling the needs of consumers bottle poured at a party in South Africa. widely in both North America and Europe everywhere with those of producers in some as an ornamental green in ower arrange - of the world’s most biodiverse regions in order After twenty years, the Rainforest Alliance ments and for Palm Sunday services. to create the foundation for a sustainable future. sits at the epicenter of a great, global chain that We invite you to read in detail about just some 2 links the millions of people around the world Xu Bin is the driving force behind the of the lives and landscapes we are changing 1 who produce farm and forest products with promotion of Forest Stewardship Council/ around the world. the millions who consume them. We are creating Rainforest Alliance certication in China, the globalization of sustainability. Our reach where we have trained 1,300 foresters in the now extends across more than 50 countries principles of certication and provided them 2 so that when consumers buy coee, chocolate, with the tools and materials to reproduce bananas, wood or paper, or book vacations our workshops so that we can exponentially in Latin America, they become key links in increase awareness of sustainable forestry the sustainable supply chain. in that country. The Rainforest Alliance provides people with Maria Justina Llatas, owner of two small purchasing choices that instead of driving the coee farms in the mountains of northeast ecological destruction of land and the exploita - Peru, where she is protecting springs tion of workers and their communities foster and streams on her property, separating reforestation, habitat protection, education garbage and composting organic waste. Tensie Whelan and empower the lives of millions. Milford Peynado, who has learned to run Rainforest Alliance certication has improved his hotel, Cabinas Doña Maria in Bocas the lives and landscapes of thousands. del Toro, Panama, with greater efciency, They include, for example… to recycle, cut back on the use of non-bio - degradable products and protect the local Daniel R. Katz environment that provides a nesting ground for four species of turtles. 5,300 households are now part of the Ejidos face technical, social, and administra- global marketplace. tive challenges to maintain their niche in national markets and to fully realize their Before certification, the primary markets potential to provide international markets Indicators were in India and Nepal. with certified wood. Rainforest Alliance training helps ejidos to earn better access After certification, markets expanded to to certified markets by focusing on increasing the S&D Aroma company in the United efficiency and quality. As a result of this Measuring the Progress and Benefits of Rainforest Alliance Certification Around the World Kingdom and the Aveda Corporation training, the 230-person, 84,500-acre In 56 countries, the Rainforest Alliance is working with farmers, foresters and lodge owners, in the United States. (34,000-hectare) ejido San Pablo in Durango, providing them with the tools and know-how required to ensure the responsible use of land, Mexico has improved the productivity Residents are now controlling illegal logging of its forestry business… improve lives and livelihoods and protect wildlife habitat. Measuring the impact of our work and as a result of a wildlife inventory, can be challenging, but as the numbers below indicate, the Rainforest Alliance approach a requirement of certification, they have Improved primary and secondary wood to conservation results in positive benefits for ecosystems and the people and wildlife identified three endangered species, which processing has resulted in a 66 percent they had been hunting and eating and that depend on them. increase in annual income now protect. 18 percent change in improved wood quality Yanesha Cooperative, Peru All Rainforest Alliance Certified farms Community Forestry in Mexico require access to schools. Children attending With support from Italian coffee company High in the Sierra Madres, close to the Pacific 30 percent increased production efficiency school increased from 132 to 148. Lavazza and the exporting company Ocean, the village of El Balcón is in a large VOLCAFE, the Rainforest Alliance is working forested area besieged by illegal logging and Healthcare access is also a requirement. Mendocino Redwood Company, with members of Peru’s Yanesha Cooperative Incidence of illness went down, and the drug trafficking. In 1966, the Mexican govern- to improve coffee production and people’s lives. number of people treated at clinics was ment granted property rights to 136 families in California reduced from 132 to 119. El Balcón. Villagers have since built a sophisti- Since 1998, when the Mendocino Redwood 2 New wet mill has reduced water cated and successful forestry enterprise that was Company purchased 233,000 acres (94,000 3 consumption by 95 percent. FSC/Rainforest Alliance Certified in 2003 and hectares) in northern California, company today employs 276 people on its 25,000 acres foresters have been working to repair and Rainforest Alliance certification standards Nepal’s Mountain Communities (10,000 hectares). The certified sustainable revitalize the lands. Certified in 2000, forestry increased incomes for coffee farmers. The highlanders of Nepal rely primarily on the business provides: practices conserve old-grown stands and help Net income went from $9.55/acre ($23.60 sale of medicinal plants for income. In coop- maintain healthy ecosystems. per/ha) in March 2004 to $143.25/acre eration with the Nepal Non-Timber Forest Free private medical care for 750 villagers. ($353.84 per/ha) in April 2005. Products Promotion Alliance, the Rainforest Reduced use of chemical herbicides Alliance enables members of Nepal’s Federation Pensions for widows and orphans. Higher quality coffee brings bigger profits. of Community Forest User Groups to meet the by more than 35%; reduced the Percentage of first-grade coffee increased Forest Stewardship Council/Rainforest Alliance A portion of teachers’ salaries; scholarships herbicide Garlon by 90% from 85 percent to 91.5 percent. certification standards so they will always have available for youth. ¸ Set aside 605 acres (245 hectares) Planted hundreds of thousands of seedlings a source of income plus a healthy environment. Certification standards require trees for 90,000 trees planted annually. as “forever wild” conservation easements each year in reforestation projects ¸ wildlife and watershed protection, helping 11,000 rural residents received training on Completed more than 230 restoration Significantly reduced annual timber harvest to mitigate global warming. Number of Solar energy. harvesting sustainable levels of wild herbs projects to control erosion and improve to 1/3 of growth tree species on farm increased from 12 to ¸ and bark. fish passage 19, with 27,000 planted for reforestation. Nearly 9,880 acres (4,000 hectares) of protected forest. Mapped and inventoried wildlife data such Tree diversity is essential for creating viable 14 new small businesses produce pain relief Reduced sediment entering watercourses as salmon habitat, northern spotted owl wildlife habitats. oil, personal care products, herbal teas and by the equivalent of over 60,000 dump territory and marbled murrelet populations. handmade papers. truck loads Landmark Training Project for Guatemala’s Coffee Farmers Rainforest Alliance Certified coffee is gaining living selling coffee; the commodity is both inte- ground in Guatemala. Already, a host of inter- Land Use gral to the country’s economy and its culture. national buyers including Kraft Foods, Japan’s Ueshima Coffee Company Ltd. and the US Nearly seven hundred family farmers in The Rainforest Alliance has developed standards coffee companies Java City and Caribou Coffee Forests provide food, fuel, fiber and building materials. They prevent erosion, filter and regulate Ethiopia’s Djimmah region spent much of the for sustainable pineapple production with the are sourcing beans from Rainforest Alliance the flow of fresh water, protect coral reefs, provide wildlife habitat, control pests and mitigate past year bringing their farms up to Rainfor- goal of certifying farms in Panama in the coming Certified farms.