Facebook F8 Day 1 What marketers need to know The Future is Private Messenger More than chat - a social network. Access to IG , whatsapp, stories Source: Facebook DM as a strategy ● What got updated? ○ Dedicated space in messenger for close friends ○ Be able to view status, IG, Whatsapp, Stories Updates ● What does this mean to marketers? ○ Increase your discoverability by having a presence in messenger ○ Messenger will be a place where your audience will interact with you via DMs and messenger bot Source: Facebook Facebook Group Easier Sharing Dedicated Tab Source: Facebook Different groups have different superpowers Source: Facebook Source: Facebook Source: Facebook Facebook’s New Layout Source: Facebook 3. Suggested Groups 2. Emphasis on stories 1. More prominent access to groups 4. Dedicated Messenger Space Building your tribe ● What got updated? ○ Easier access to Facebook groups ○ Easier sharing to Facebook groups ○ Enhanced functionality for group members to interact ○ Facebook groups get its own tab and feed ● What does this mean to marketers? ○ Facebook groups are the new newsfeed ○ Invest in a community Source: Facebook Instagram Redesigned IG camera Source: Facebook De-emphasized Follower Count Source: Facebook Private Likes Source: Facebook Mental Health Source: Facebook Augmented Reality fo IG Source: Facebook Power to the creators ● What got updated ○ Camera area got a redesign to encourage content creation ○ De-emphasizing follower count ○ Private like count ○ Features to help mental health ○ Access to AR ● What does means to marketers ○ Influencer marketing on Instagram will only gain momentum - start thinking about how this applies to your brand ○ Move away from like as a metric Source: Facebook○ Optimize for comments/ story views/ story engagement.