Public Relations & Public Affairs January 2017 from: Adfactors PR Pvt. Ltd. Ahmedabad February 5, 2017 Mr. Nikhilesh Desai Head – Business Development Cell Entrepreneurship Development Institute of India Sub: Public Relations and Public Affairs docket for the month of January 2017 Dear Mr. Desai, Please find enclosed the docket for the month of January 2017, covering the Public Relations and Public Affairs activities done by Adfactors PR. This is for your reference and records. Kindly let me know if you need further information on the same. Warm Regards For Adfactors PR Narayan Bhatt Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com PR Activities for Jan 2017 Date Activity Consultancy reminded Client to share approved responses to Small Enterprise Magazine queries. 3-Jan Client informed Dr. Shukla is traveling and hence approved responses will come in second week of January. Consultancy met senior faculty members Prof. Ganesh, Prof. Kavita Gupta and Prof. Solanki for 3-Jan details on women entrepreneurs, National Conclave on Social Entrepreneurship and success stories in food processing sector respectively. Earlier EDII had invited Mrs. Shailini Amin Sheth, CEO, Moralfibre Fabrics for lecture on ‘Fabrics & 4-Jan Beyond’. ET (Gujarati) and Sandesh carried news of the same, which was shared with Client. NavGujarat Samay and Gujarat Samachar carried 5-Jan news of lecture by Mrs. Shailini Amin Sheth in EDII. Coverage was shared. Prof. Ganesh shared details of women entrepreneurs 6-Jan trained by EDII under various SBUs. Consultancy discussed about activities and cluster development undertaken by EDII in West Bengal with Prof.Kaushik Mukherjee. Prof. Mukherjee informed he 10-Jan shall share specific cluster development activities that EDII had undertaken actively by the end of month, as he is continuously traveling. Consultancy also asked Prof. Mishra to share details of women entrepreneurs. Prof. Mishra asked 12-Jan Consultancy required details will be shared in next few days. Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Prof. Kavita Gupta shared brochure of National 13-Jan Conclave on Social Entrepreneurship scheduled during Jan 31-Feb 1, 2017. Consultancy met Mr. Nikhilesh Desai, Prof. Satya Acharya, Prof. Kavita Gupta and Prof. Manoj Mishra to discuss launch of MSME Coffee Table Book and MSME Dossier, Empresario schedule, media 13-Jan engagement during National Conclave on Entrepreneurship and discussion about activities undertaken by Micro Enterprises, Micro Lending and Sustainable Livelihood thrust area. Prof. Kaushik Mukherjee shared details of overall activities of entrepreneurship undertaken in West 14-Jan Bengal. Consultancy asked Prof. Mukherjee to share EDII-specific details that can be shared with media. Client informed Consultancy about visit of Dr. Sunil Shukla to New Delhi on Jan 18. Client asked 16-Jan Consultancy to arrange media interaction in the second half. Consultancy arranged meeting of Dr. Sunil Shukla with Heena Kausar, Senior Correspondent, Hindustan 18-Jan Times and Basant Mohanty, Assistant Editor, The Telegraph. Coverage, if any, to be monitored. Consultancy suggested doing a press conference in Ahmedabad for milestone-based enterprise building 18-Jan initiative of the Institute covered in PGDM-BE course. Client and Consultancy agreed to do conference on Friday, Jan 27, 2017. Earlier Prof Satya Acharya had informed Consultancy about road shows in different cities for their flagship 20-Jan event Empresario. Consultancy suggested prepareing list of successful entrepreneurs from cities where road shows are planned. Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Client informed Consultancy about visit of Mautiritian delegation to EDII. Client shared pictures of delegates’ visit and asked Consultancy to disseminate the same 20-Jan in media. Consultancy disseminated a write-up and pictures of the same. Coverage appeared in The Times of India, NavGujarat Samay and Gujarat Samachar, which was shared with Client. Consultancy shared draft media invite, checklist and target media list for conference planned on Jan 27. 24-Jan Client approved media invite and asked Consultancy to disseminate the same. Consultancy met Prof Raman Gujral and got updates on Accenture and HP project managed by EDII Bangalore. Prof Gujral informed Consultancy he would 24-Jan not like to do media activities around Accenture and HP projects as that would be riskier proposition since competing funds would get to know of EDII activities and projects. EDII signed an MoU with Kaziranga University of Assam for introducing MBA in Entrepreneurship & 24-Jan Development. News was covered by few online portals, which was shared with the Client. Consultancy arranged press conference on for milestone-based enterprise building initiative of the 27-Jan Institute covered in PGDM-BE course. Coverage appeared in The Times of India, DNA, Indian Express, ET (Gujarati), which was shared with the Client. Consultancy arranged for interview of Dr. Sunil Shukla with GSTV on Pre-Budget Expectations. Consultancy also arranged for interview of students of EDII and 27-Jan successful entrepreneurs with GSTV on pre-budget. Coverage appeared on GSTV on Jan 31, 2017, which was shared with Client. Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Consultancy met Prof Kavita Gupta, Prof Prakash Solanki and Prof Sareen to get updates on National 27-Jan Conclave, success stories in food processing sector and successful women entrepreneurs respectively. Earlier Consultancy had approached Education World Magazine for exploring opportunity to feature EDII 30-Jan either through interview or authored article of Dr. Sunil Shukla. The Magazine replied they can carry article of around 900 words. Client to revert. Client organized National Conclave – Mainstreaming of Social Entrepreneurship Education in India’. Consultancy shared media release of the same with 31-Jan inputs from speakers at inauguration session. NavGujarat Samay carried the release, which was shared with the Client. Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Public Affairs Activities for Jan 2017 Date Activity Consultancy initiated a meeting of Mr. Raman Gujral with Ashoke 11- Jan Joshi, Head – CSR, Srinivasan Services Trust (of TVS Group). Meeting took place in Chennai on January 11. Consultancy lined-up a telecon on 16th January with Ms. Manju 13 - Jan Dhasmana, Head – CSR, Microsoft India and Mr. Raman Gujral, Head – South India, EDII Consultancy re-approached Ms. Upasana Pathak of Michele Dell Foundation regarding a meeting with Dr. Shukla. Further to this she responded that Dr. Shukla should directly email to Dell 17-Jan Foundation Head Mr. Debasish Mitter in regard to the area of interests/discussions that can take place between EDII and MSDF so that he can decide on the future course of action. Consultancy scheduled a meeting of Mr. Manoj Kumar of Tata 19-Jan Trusts and Mr. Raman Gujral of EDII at their office in Bangalore on 25th January. Consultancy representatives met Mr. Raman Gujral at EDII 24-Jan campus to discuss way forward for meetings with corporate. Post meeting Mr. Gujral of EDII, Mr. Manoj Kumar informed 25-Jan consultancy that he would like to visit EDII campus on 23rd or 24th February. Consultancy informed the same to client. Consultancy lined-up a meeting of Mr. Jatin Trivedi, Head- Skill 30-Jan Development, Adani Foundation with Dr. Shukla at EDII campus on 6th February. Further to request by Manoj Kumar of Tata Trusts to visit EDII 31-Jan campus, client informed that Dr. Shukla and his team is happy to host at their campus in Ahmedabad on February 23, 2017. Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Electronic Coverage Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com CHANNEL NAME : GSTV DATE : Jan 31, 2017 DURATION : 14 min 47 sec Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com CHANNEL NAME : GSTV DATE : Jan 31, 2017 DURATION : 14 min 47 sec Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com CHANNEL NAME : GSTV DATE : Jan 31, 2017 DURATION : 14 min 47 sec Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400 013 T: +91 22 6757 4444 F: +91 22 6757 4488 W: www.adfactorspr.com Media Coverage On Seminar on Fabrics and Beyond Adfactors