Mark Miselnicky / Group Creative Director [email protected] 314.575.3134 Portfolio: http://miselnicky.popslice.com Award-winning creative leader with extensive shopper marketing experience Innovative marketer with expertise creating big ideas Proven ability to empower and ignite creative teams Strategic business partner with account leadership and planning Creative storyteller with a passion for creating and presenting compelling, multi-media presentations that WOW audiences Entrepreneurial approach to making it happen Fearless new business leader with a proven track record of WINS PROFESSIONAL EXPERIENCE TPN RETAIL, CHICAGO, GROUP CREATIVE DIRECTOR 10/12 – PRESENT Clients: Cricket Wireless (AT&T), OtterBox • Lead a creative team of designers, art directors, copywriters, developers, freelancers and vendors, hiring, mentoring an developing the next level of creatives • Lead the creative development of all branded retail communications, promotions and marketing for over 4000 Cricket store locations and 12 National retailers including Walmart, Target, GameStop and Best Buy • Creative lead for new business pitches to secure Applebee’s, OtterBox and William Grant Whiskey MOMENTUM WORLDWIDE CHICAGO, SENIOR CREATIVE DIRECTOR 10/09 – 10/12 Clients: Mondelez Snack and Crackers; Ritz, Wheat Thins, Triscuit, Planters, Corn Nuts, Chips Ahoy • Built integrated and scalable promotions targeting families and kids, driving active consideration through point of sale, digital, mobile and sampling programs • Identified and activated high profile entertainment partnerships (NCAA, UFC, One Direction, Guy Fieri) to align snack brands and drive scale through multi-channel programs. • Doubled business revenue through organic growth and pitching and winning additional snack brands • Built strong relationships with Mondelez senior clients earning a seat at the big table MISEL CREATIVE CONSULTING – ST LOUIS, MO, DALLAS, TEXAS 7/07 – 10/09 Clients: Dr Pepper, Snapple, 7UP, Sunkist, A&W, Crush, Canada Dry, Motts, Great American Cookie Company, Nestle Purina • I grew a roster of clients and worked directly with clients to develop marketing solutions, creative strategies • Partnered with brand managers, business and creative teams to develop annual programs and promotions • I created, launched and marketed the first branded avocado and developed and shopper marketing plans, strategies and communications including; branding, packaging, web, e-com, advertising, PR, promotion, tradeshow and sampling ZIPATONI - ST. LOUIS, VICE PRESIDENT, SENIOR CREATIVE DIRECTOR 10/99 - 7/07 Clients: AOL, Bacardi, Bayer, Brown Shoe, Dockers, Dr Pepper, Energizer, Fed Ex, Hallmark, Kemin Pharmaceutical, Kimberly Clark, Kinko's, Levi’s, Miller Brewing Company, Papa Murphy’s Pizza, Quiznos Subs, 7UP, Shane Company Jewelers, Visa • Built creative departments of 10 – 30 including; creative directors, art directors, writers, web developers and writers. • Led the creative for the Miller Beer and their portfolio of 10 beer brands • Built the Energizer Battery business from project work to a 3 millions dollar account • Secured new business including Bayer, Hallmark, Levi’s, Papa Murphy’s Pizza, Quiznos, Shane Company • Played integral role in achieving Promo Agency of the Year. TRACYLOCKE/TLP - DALLAS, TEXAS, SENIOR ART DIRECTOR/ CREATIVE DIRECTOR 5/96 - 10/99 Clients: Frito-Lay, Mountain Dew, Pepsi, Pizza Hut • Senior creative leader over the agencies flagship clients. Developed high-engagement programs to drive volume, display and loyalty AWARD WINNING RESULTS: Webby, Telly, Effie, Promo, EX, PMA and Reggie Awards .