2013 SMPS Technology Survey 1. RESPONDENT BACKGROUND: Which best describes your firm's primary business function? Response Response Percent Count Architecture 13.7% 29 Architecture/Engineering 5.7% 12 Architecture/Engineering/Construction 7.6% 16 Architecture/Engineering/Planning 4.7% 10 Landscape Architecture 1.4% 3 Construction/Construction 15.6% 33 Management Consulting 4.7% 10 Design/Build 1.9% 4 Engineering 28.9% 61 Environmental Planning 0.5% 1 General Contractor 4.7% 10 Mechanical Contractor 0.9% 2 Interior Design 0.5% 1 Industry Media 0.0% 0 Industry Vendor 0.5% 1 Industry Association 0.0% 0 Management Consulting 0.0% 0 Marketing/Communications/PR 1.4% 3 Consulting Real Estate 0.9% 2 1 of 204 Recruiting 0.0% 0 Technology Consulting 0.5% 1 Other, please specify 5.7% 12 answered question 211 skipped question 0 2. What is your primary job function (select only one)? Response Response Percent Count Administrative/Office Manager 0.5% 1 Business Developer 17.5% 37 CMO 0.9% 2 Consultant 1.4% 3 Coordinator 19.0% 40 Director 15.2% 32 Manager 28.4% 60 Partner/Principal 5.2% 11 President/CEO 1.4% 3 Technical 0.9% 2 Vice President 2.8% 6 Other, please specify 6.6% 14 answered question 211 skipped question 0 2 of 204 3. Do you spend more time working on marketing-related activities or business development activities? Response Response Percent Count Marketing 62.6% 132 Business Development 12.3% 26 Both disciplines equally 25.1% 53 answered question 211 skipped question 0 4. What is the size of your firm (based on FTEs in all offices)? Response Response Percent Count <50 35.1% 74 50-99 18.0% 38 100-499 28.0% 59 500+ 19.0% 40 answered question 211 skipped question 0 3 of 204 5. DESKTOP PUBLISHING: Which of these graphics/desktop publishing technologies are you using now? (Please check all that apply. Note: If you choose Creative Suites, do not check the individual programs as well.) Response Response Percent Count Adobe Contribute 0.0% 0 Adobe Creative Suites (includes 76.3% 161 Photoshop, Illustrator, InDesign) Adobe Illustrator 9.0% 19 Adobe InDesign 19.4% 41 Adobe Photoshop 19.0% 40 Corel Draw 7.1% 15 Google Sketchup 14.2% 30 Microsoft Office 78.2% 165 Microsoft Publisher 18.5% 39 Pagemaker 2.4% 5 Quark Xpress 2.8% 6 None 0.0% 0 Other, please specify 4.7% 10 answered question 211 skipped question 0 4 of 204 6. Share the pros and cons of the desktop publishing system you are using (include the product name): Response Count 117 answered question 117 skipped question 94 7. Several software providers are moving toward subscription service. Is your firm subscribing to any of the following: Response Response Percent Count Adobe Creative Suites 36.5% 66 Autodesk AutoCAD/Revit 30.4% 55 Microsoft Office 22.1% 40 None 42.0% 76 Other (please specify) 24 answered question 181 skipped question 30 5 of 204 8. CRM: Which of these Client Relationship Management technologies are you using now (check all that apply)? Response Response Percent Count ACT! 6.7% 14 Axium ajeraCore or ajeraComplete 3.3% 7 BST Global Enterprise 1.9% 4 Cosential Enterprise 13.8% 29 Deltek Vision 34.3% 72 Filemaker 3.3% 7 Highrise 0.5% 1 Internally built CRM 5.7% 12 Microsoft Access 6.2% 13 Microsoft Business Contact 1.9% 4 Manager Microsoft Dynamics 5.2% 11 Microsoft Excel Spreadsheet 14.3% 30 Proprietary System 1.4% 3 Saleslogix 0.0% 0 Salesforce 5.2% 11 Sharepoint 9.5% 20 None 6.7% 14 Other, please specify 10.0% 21 answered question 210 skipped question 1 6 of 204 9. If you are using a CRM system, please share the pros and cons you have encountered (please include the system name): Response Count 116 answered question 116 skipped question 95 10. Do you plan to purchase a CRM system in 2013-14? Response Response Percent Count Yes 12.2% 25 No 49.8% 102 Not sure 23.9% 49 Upgrading to a newer version of the 14.1% 29 current system answered question 205 skipped question 6 7 of 204 11. BID/LEAD SERVICES: What bid or project lead services do you use? Response Response Percent Count BidNet 13.0% 24 BidSync 20.0% 37 CDC News (for building leads 2.2% 4 before they hit the street) Clark Industrial Reports 0.0% 0 Construction Journal 1.6% 3 Construction Wire 1.1% 2 Deltek GovWin 2.7% 5 Dodge (McGraw Hill) 14.6% 27 Government Contracting Institute 0.0% 0 GovDirections 1.1% 2 Industrial Info Resources 2.2% 4 Integrated Marketing Systems 14.1% 26 (IMS) IsqFoot 9.2% 17 Onvia 21.1% 39 Public Purchase 4.3% 8 Reed Construction 5.9% 11 Southwest News 1.1% 2 None 35.7% 66 Other (please specify) 37 answered question 185 skipped question 26 8 of 204 12. If you are using a bid service(s), please share the pros and cons you have encountered (include the service's name): Response Count 72 answered question 72 skipped question 139 13. EMAIL: What email marketing software are you using? Response Response Percent Count Benchmark Email 0.0% 0 Boomerang 0.0% 0 Constant Contact 42.0% 74 Get Response 0.0% 0 Go Daddy 2.8% 5 Jango Mail 0.0% 0 Mail Chimp 18.2% 32 Marketo 0.6% 1 Pinpointe 0.0% 0 Vertical Response 3.4% 6 None 38.1% 67 Other (please specify) 32 answered question 176 skipped question 35 9 of 204 14. If you are using email marketing software, please share the pros and cons you have encountered (include the product name): Response Count 69 answered question 69 skipped question 142 10 of 204 15. PHOTOGRAPHY: Which of these photo services are you using now (check all that apply)? Response Response Percent Count Big Stock 4.5% 9 Corbis Images 4.5% 9 Dreamstime 2.5% 5 Flickr 17.9% 36 Fotolia 0.5% 1 Getty 9.5% 19 Google Images 25.9% 52 In-house stock photos 38.3% 77 iStock 39.8% 80 OpenAsset 5.0% 10 Photos.com 1.5% 3 Picasa 4.0% 8 Shutterstock 13.9% 28 Stock.XCHNG 3.0% 6 Veer 3.0% 6 Professional photographer for 51.2% 103 original photos of our projects None 13.9% 28 Other, please specify 8.0% 16 answered question 201 skipped question 10 11 of 204 16. If you are using any photo services, please share the pros and cons you have encountered (include the service name): Response Count 49 answered question 49 skipped question 162 12 of 204 17. SOCIAL MEDIA: Which of these social media technologies does your firm use now (check all that apply)? Response Response Percent Count Blog 27.6% 58 Facebook 70.0% 147 Foursquare 1.0% 2 Google+ 14.3% 30 Instagram 2.9% 6 LinkedIn 91.9% 193 Pinterest 10.0% 21 Podcast 0.5% 1 Twitter 61.0% 128 Video 11.9% 25 YouTube 36.7% 77 None 3.3% 7 Other, please specify 4.3% 9 answered question 210 skipped question 1 18. How does your firm measure the ROI of social media programs? Response Count 108 answered question 108 skipped question 103 13 of 204 19. Which of the social media tools has been most effective for your firm? Please share an example in the comment section. Response Response Percent Count Blog 9.2% 14 Facebook 18.3% 28 Foursquare 0.0% 0 Google+ 0.0% 0 Instagram 0.0% 0 LinkedIn 48.4% 74 Pinterest 0.0% 0 Podcast 0.7% 1 Twitter 17.0% 26 Video 2.6% 4 YouTube 3.9% 6 Comment: Please share an example of how that tool has been effective. 92 answered question 153 skipped question 58 14 of 204 20. How much time do you spend per week on social media for your firm? Response Response Percent Count 0 hours 23.0% 48 1-5 hours 69.9% 146 6-10 hours 6.2% 13 11-15 hours 1.0% 2 16-20 hours 0.0% 0 21 hours or more 0.0% 0 answered question 209 skipped question 2 21. Has the time you spend on social media increased in the last year? Response Response Percent Count Yes 60.5% 124 No 23.4% 48 I don't participate in social media 16.1% 33 for my firm answered question 205 skipped question 6 15 of 204 22. Does your firm have a social media policy? Response Response Percent Count Yes 48.1% 99 No 51.9% 107 answered question 206 skipped question 5 23. TRADESHOW: Are you using any technology to enhance your tradeshow display (check all that apply)? Response Response Percent Count Card Readers 5.9% 11 Interactive Presentations 9.0% 17 iPads/Tablets 29.3% 55 See-Through Screens 0.0% 0 Touch Screens 4.3% 8 Trigger Technology 0.0% 0 Video 31.9% 60 None 53.2% 100 Other (please specify) 12 answered question 188 skipped question 23 16 of 204 24. If you are using any tradeshow technology, please share the pros and cons you have encountered (include the product type/name): Response Count 35 answered question 35 skipped question 176 25. APPS: What apps are you using now that help you do your job better (and you can't live without)? Response Count 66 answered question 66 skipped question 145 26. ONLINE ADS: Do you purchase any of the following forms of online advertising related to social media? Response Response Percent Count Facebook ads 6.1% 2 Google ads 21.2% 7 LinkedIn ads 27.3% 9 Twitter ads 0.0% 0 Other, please specify 45.5% 15 answered question 33 skipped question 178 17 of 204 27.