APPROVED BY SIR JCB, TL, PEN & GB APRIL 7, 2016 PEARL Report PEARL 珍珠特刊By JNA 珍 珠 特 刊 Report 2016 2016 Auction results indicate positive demand J EWELLERY EWELLERY NEWS ASIA outlook for saltwater pearls 拍賣會成績引證海水珍珠需求持續 Strengthening competitiveness through product diversification Tropics bracelet with a golden Palawan South Sea pearl by Jewelmer Joaillerie Jewelmer South Sea pearl by bracelet with a golden Palawan Tropics 藉產品多元化提升競爭力 China to drive steady demand for premium-quality pearls 內地市場拉動優質珍珠需求 PEARL Report 2016 珍珠特刊 Published by UBM Asia Ltd 亞洲博聞有限公司出版 17/F, China Resources Building, 26 Harbour Road, Wanchai, Hong Kong 香港灣仔港灣道26號華潤大廈17樓 Tel 電話: (852) 2827 6211 Fax 傳真: (852) 3749 7348 The jewellery industry’s www.jewellerynewsasia.com Founder and Director - Publishing Group 創刊人及出版部總監 Letitia CHOW Mei Lai 周美麗 LEADING RESOURCE Group Publisher 珠寶出版部主管 Dennis Li 李成彬 for insights and information EDITORIAL 編輯部 Editors 編輯 Marie Feliciano, Sze Man Young 梅慧蓮、楊詩敏 Staff Writers 其他編採人員 Christie Dang, Olivia Quiniquini, 鄧欣欣、程愛莉、 Bernardette Sto. Domingo, Dodo To 杜明高、杜海燕（駐深圳） SALES 廣告部 Head of Sales, Regional 珠寶出版部區域營業主管 Christine Sinn 冼蕙珠 Advertising Manager 營業經理 Tina Hui 許敏庭 Associate Publisher - JNA JNA業務經理 Alex Leung 梁志強 Account Manager 客戶經理 Jennifer Chan 陳靜雯 MARKETING AND CIRCULATION 市場推廣部及發行部 Assistant Marketing Manager 市場推廣部助理經理 Yan Lee 李芷茵 Senior Marketing Executive 市埸推廣部高級行政主任 Grace Tam 譚淑恩 Senior Circulation Executive 發行部高級主任 Lonita Hui 許月好 PRODUCTION 製作部 Senior Production Manager 製作部高級經理 Jessie Quek 郭楚嫦 Designers 美術設計 Armando Recio, Chris Ha Armando Recio、夏國良 President and CEO 主席及行政總裁 Jimé Essink 愛新克 Senior Vice President 高級副總裁 Wolfram Diener 狄沃夫 Director of Business Development 業務拓展總監 – Jewellery Group – 珠寶業 Letitia CHOW Mei Lai 周美麗 Visit us online REPRESENTATIVE OFFICES 代表辦事處 China 中國 Wendy Yip, UBM China (Guangzhou) Co Ltd 葉韻貞，博聞(廣州)展覽有限公司 Tel 電話: (86) 20 8666 0158 / (86) 20 8666 3388 ext 1151 Fax 傳真: (86) 20 8667 7120 E-mail 電郵: [email protected] www.jewellerynewsasia.com Shenzhen Offi ce 深圳分公司 Tel 電話: (86) 755 8268 6301 Fax 傳真: (86) 755 8268 6310 E-mail 電郵: [email protected] Japan 日本 Nobuaki Nito, UBM Japan Co Ltd www.cjna.com Tel 電話: (81) 3 52961020 Fax 傳真: (81) 3 52961018 E-mail 電郵: [email protected] Korea 韓國 Sue S J Seo, UBM Korea Corporation Tel 電話: (82) 2 2209 5885 Fax 傳真: (82) 2 432 5885 E-mail 電郵: [email protected] www.silverstyles.com Taiwan 台灣 Sabine Liu, UBM Asia Ltd – Taiwan Branch 劉櫻惠，香港商亞洲博聞有限公司台灣分公司 Tel 電話: (886) 2 2738 3898 Fax 傳真: (886) 2 2738 4886 E-mail 電郵: [email protected] Thailand17mm 泰國 Anuchana Vichvech, UBM Asia (Thailand) Co Ltd Tel 電話: (66) 2 642 6911 Fax 傳真: (66) 2 642 6919-20 E-mail 電郵: [email protected] ADVERTISING REPRESENTATIVE 廣告代理 Italy 意大利 Mauro Arati, Studio Luciano Arati sas Tel 電話: (39) 02048517853 Fax 傳真: (39) 0248517940 E-mail 電郵: [email protected] COPYRIGHT 12mm Contents of Pearl Report 2016 are copyright. Reproduction of material in part or in whole is not permitted in any form without the written authorisation of the publisher. Pearl Report 2016 is published in Hong Kong and is available on subscription. Printed by Elite Printing Co., Ltd, 1401-8 Hong Man Ind. Centre, 2 Hong Man Street, Chai Wan, Hong Kong. 版權所有，翻印必究。未經本刊出版人員書面認可，以任何形式翻印本 雜誌的全部或部份資料均屬非法。《珍珠特刊2016》在香港出版，僅接 受訂閱。由大一印刷有限公司印刷， 地址為香港柴灣康民街2號康民工 業中心1401至1408室。 EW-8pubs-PR16-83x250mm-May16.indd 1 4/5/16 下午4:46 PEARL Report 珍珠特刊 2016 Contents 目錄 12 TPAHK revs up Tahitian pearl marketing drive 44 內地珍珠商變法突圍 13 Japanese pearl traders count on Asian market 46 日本珍珠商冀擴闊亞洲市場 for growth 14 Belpearl Auction rakes in $15m in sales 48 緬甸珍珠拍賣會成交額逾1,330萬美元 16 Rio Pearl’s auction ends on positive note 50 電商盛行助推珍珠市場 18 China to drive steady demand for premium- 52 大溪地珍珠市場前景樂觀 quality pearls 20 Eiko Pearl eyes new markets to sustain growth 54 深圳珍珠行業協會選新會長 22 Jewelmer capturing global market opportunities 56 MIKIMOTO：品牌歷史見證珍珠品質 24 Product diversification key to winning new 58 業者看好南洋珍珠市場升勢 markets 25 Pearl expert steps up drive to capture US, 60 魅力飾：專注產品開發 Latin American markets 62 龍之珍珠：建立品牌核心競爭力 26 Mikimoto strengthens presence in Greater China 珍珠商拓內地市場尋找出路 28 Japanese dealer maintains optimistic outlook 64 in 2016 66 追求產品獨特性 30 ‘Secret Life of Pearls’ 68 珍珠領軍企業聚焦教育推廣 32 Pearls’ true beauty 34 Dreaming of pearls 70 珍珠文化珠寶的商業機遇 36 Angeperle continues to grow despite economic 71 與海洋近距離接觸 slowdown APPROVED BY SIR JCB, TL, PEN & GB APRIL 7, 2016 37 Chinese buyers to sustain growth in HK pearl On the Cover: sector A model showcases a Tropics bracelet with a golden Palawan South Sea pearl 38 Hong Kong supplier sees strong demand for by Jewelmer Joaillerie. To know more exceptional freshwater pearls about the luxury pearl jeweller’s latest collections, business strategies and market 39 Wing Wo Hing serves up modern styles in silver initiatives, turn to page 22 or log on to jewelmer.com 40 Captivating pearls 封面圖片： 模特兒佩戴由Jewelmer Joaillerie出品的 菲律賓南洋珍珠Tropics手鐲。欲了解該 珍珠品牌的最新產品系列、發展策略及市 * All figures in this publication are in US dollars 場推廣計劃，請翻閱內文第22頁或登入網 unless otherwise stated. 頁jewelmer.com ︱Pearl Report 7 Advertisers Index 廣告客戶索引 Alain Boite SAS Back Cover 封底 Angeperle (International) Co Ltd 天使之淚(國際)有限公司 Inside Back Cover 封底內頁 Arcadia Jewellery Limited 薈寶珠飾有限公司 65 Belpearl (Hong Kong) Limited 4 Colpo & Zilio Spa 9 Dragon’s Pearl Co Ltd 龍之珍珠有限公司 3 Eastern Pearl Company Limited 東藝珍珠有限公司 11 Fook Yue Pearl Co Ltd 福裕珍珠有限公司 33 Hong Kong Heng Mei Group Limited 香港恆美集團有限公司 21 J Ocean Pearl Jewellery Limited 偉利珍珠有限公司 55 Japan Pearl Exporters’ Association 49 Jungle Jewellery Ltd (Pearl) 創高珠寶有限公司 (珍珠) 67 Jewelmer International Corporation Front Cover 封面, 5 Kingliving International Jewelry Trade Centre 金麗國際珠寶交易中心 27 Living Stone Pearl Company 利維斯通珍珠公司 19 London Pearl (Hong Kong) Ltd 15 Luen Hing Pearls & Jewellery Limited 聯興珍珠首飾有限公司 51 Man Sang Jewellery (Hong Kong) Limited 民生珠寶 (香港) 有限公司 17 Rio Pearl 麗雅珠行 47 Shengda Nanyang Pearl Co Ltd 深圳盛大南洋珍珠有限公司 59 Shenzhen Matis Jewelry Co Ltd 深圳市魅力飾珠寶首飾有限公司 Inside Front Cover 封面內頁 Tahitian Pearl Association Hong Kong 香港大溪地黑珍珠協會 61 Wing Wo Hing Jewelry Group Limited 永和興珠寶集團有限公司 29 深圳市壹海珠文化創意有限公司 63 8 ︱Pearl Report Editorial Index 文稿索引 Alain Boite S.A.S 18 日本珍珠出口商協會 46 Autore 40, 42, 72 周生生 72 Belpearl (HK) Ltd 14, 48 佳麗珍珠 45 Buccellati 71 恆美珍珠有限公司 50 Chanel 71 香港大溪地黑珍珠協會 52 Dawn Jewellery (HK) Ltd 73 香港珍珠商會 50 Eiko Pearl Co 20 浙江天使之淚珍珠股份有限公司 44 Gellner 74 浙江天地潤珍珠有限公司 45 Giovanni Ferraris 73 梵克雅寶 74 Heng Mei Pearl Co Ltd 37, 50 深圳市珍珠行業協會 54 Hong Kong Jewelry Manufacturers’ Association 12 深圳市龍之珍珠有限公司 62, 72 Hong Kong Pearl Association 37, 50 深圳市魅力飾珠寶首飾有限公司 60 J Ocean Pearl Jewellery Ltd 24 創高珠寶有限公司 (珍珠) 64 Japan Pearl Exporters’ Association 13, 46 壹海珠 70 Jewelmer Joaillerie Cover, 22, 23, 40 聯興珍珠首飾有限公司 66 K. Otsuki Pearl 28 麗雅珠行 58 Living Stone Pearl Co 38 London Pearl (Hong Kong) Ltd 25 Mikimoto 26, 56, 71 Moksh Jewellery 40 Mousson Atelier 41, 73 Myanmar Pearl Enterprise 14 Paspaley Pearling Company 30, 31, 68, 71 PIN (Hong Kong) Ltd 73 Porchet 41 PT Bima Sakti Mutiara + PT TM 14 Rio Pearl 16, 58 Schoeffel 42, 43, 73 Tahitian Pearl Association Hong Kong 12, 52 Tamara Comolli 42, 74 Utopia 41 Wing Wo Hing Jewelry Group Ltd 39 Yoko London 32, 41, 43, 74 Yvel 34, 35, 74 Zhejiang Angeperle Co Ltd 36, 44 10 ︱Pearl Report MARKET UPDATE TPAHK revs up Tahitian pearl marketing drive reater China will continue “The outlook for Tahitian to power the growth in pearls is quite positive judging Gdemand for cultured from the record-breaking results Tahitian pearls, which are prized at a number of auctions,” she for their exotic beauty and rarity, said. “Buyers have an optimistic the Tahitian Pearl Association view of future growth prospects.” Hong Kong (TPAHK) said recently. Marketing initiatives In spite of global TPAHK is organising a macroeconomic challenges, number of marketing events this which have put a damper on year to further raise the profile of luxury spending, Tahitian and Tahitian pearls in Greater China. South Sea pearls continue to TPAHK President Johnny Cheng, left, “TPAHK serves as the appeal to consumers because with Teva Rohfritsch, the minister in official sponsor of the 2016 they are luxurious and remain charge of the Tahitian pearl sector JMA International Jewellery accessible at the same time, Design Competition,” Wong TPAHK General Manager Ida online shopping habit among the said, in reference to the Hong Wong said. younger generation. Kong Jewelry Manufacturers’ “Today’s more fashion- “Younger consumers prefer Association’s widely popular forward consumers find Tahitian simple jewellery pieces that are design contest. “As part of our pearl jewellery very attractive fashionable and suitable for sponsorship, we will give the and distinctive because the daily wear,” said Wong. “The winners in the Open Group gems come in a wide range more sophisticated consumer category the opportunity to take of shapes, sizes and colours,” often goes for personalised and part in a study tour to Tahiti and Wong said, adding that pearls unique designs that reflect or are meet with Tahitian pearl experts.” in unusual and odd shapes are an extension of her personality. Last year, TPAHK drove valued by jewellery designers These pieces usually have strategic marketing initiatives to because of their wonderful irregularly shaped or baroque drive awareness and interest in organic appeal. pearls as centre gems.” Tahiti’s prized gems. Some of “Tahitian pearls, with their In terms of product the association’s key projects beautiful array of colours, are preferences, top-quality, round included a market study tour, versatile since they can be set Tahitian pearls measuring 10mm which was aimed at fostering with diamonds and virtually all and above in diameter and with a deeper understanding of types of coloured gemstones,” dark, strong colours are favoured French Polynesia’s cultured she continued.