english Moroso racconta: – Miss Sarajevo Moroso racconta: – Miss Sarajevo 2011, Karmelina Martina design Distance and nearness: Udine–Sarajevo 699 km “A city in which East and West have come to rest. This is a city” Ivo Andric, Nobel Laureate for Literature 1961. Folk tradition merges with industrial design Miss Sarajevo, a sofa designed by Karmelina Martina in 2011, represents the meeting of two distant worlds, two (only) apparently contrasting geographic and cultural opposites. This “borderline” sofa has the spontaneous, functional simplicity of folk tradition; of industrial design, it has the smart solutions of mass production and material quality and performance. An Italo–Bosnian designer, Karmelina pours her past into a contemporary design and reinstates its positive value. Its female energy re–emerges, making tangible the hope which U2 and Luciano Pavarotti sang in Miss Sarajevo as a protest against the horrors of a war which fortunately is now behind us. Miss Sarajevo –2011, Karmelina Martina 02 /03 In this sofa, an ideal world returns to life in the memory of salons permeated with the aroma of Turkish coffee, of rooms decorated with lace ornaments, of jambolijas (shaggy wool blankets), of carved wooden tables and the endless variety of handmade tablecloths and napkins covering them The design is sleek and understated. A light, linear frame holds the large seat and backrest cushions. The sofa’s simple look has the added touch of the backrest cushions inspired by the Bosnian tradition of covering sofas with a length of fabric richly decorated with embroidery and other ornamentation. Ornamental beauty and practicality, identity and memory. The designer intended the cushion cover as a complementary personality, a way of introducing change, of adapting to times and contexts. The embroidered fabric is not just an ordinary cover. With its intimate, domestic nature, it is rather a garment that reveals a world and a way of life, a sign of cultural belonging. Miss Sarajevo –2011, Karmelina Martina 04 /05 Sarajevo Capital of modern Bosnia– Herzegovina, Sarajevo is a symbol of the integration and s p s p s p i i i i i i coexistence of different – – – cultures and peoples. r r r a a a e e e z z Despite the long, painful z n n n i i i o o siege during the war o in the former Yugoslavia, today Sarajevo is once again a city of vibrant mentality and unique beauty. A city where the four great religions manage to coexist, Being in Europe a hundred metres one from the other, in the i n s i s p i n s city centre. Catholic – p – i – p but feeling and Orthodox Christians, i r i r a r n Jews and Muslims live n a t a n o o somewhere else t i t o i together peacefully i in mutual respect in Sarajevo, thereby showing the whole world that There are many things that the “clash” of make Sarajevo unique: the Gazi civilisations can be turned into a pacific, Husrev–beg mosque with its 45–m constructive dialogue, minaret dominating the market into cultural and below it, and the library, spiritual enrichment, into an opportunity which houses thousands of Arab, for progress. Turkish and Persian manuscripts; the covered markets, the many Ottoman–style homes, the Latin Bridge. A European, cosmopolitan city, an ancient boundary line between East and West. Miss Sarajevo –2011, Karmelina Martina 06 /07 Miss Sarajevo –2011, Karmelina Martina The double ellipses embroidered on the cushion cover bands were inspired by the sun symbol seen on many exhibits in the Brusa Bezistan Museum, the old A practical sofa, Sarajevo silk market sophisticated and contemporary, suited to diverse uses and needs Miss Sarajevo is easy to include in many Two–seat sofa available in three sizes different domestic settings. Its delicate, – 180, 200 and 240 – Miss Sarajevo is composed slender base and bold upholstery signal its of a steel–core frame embedded in cold–formed great capacity to adapt to very diverse styles polyurethane foam covered with polyester wadding. and tastes in interior décor. An elegant, Feet in a choice of chrome steel, black gloss discreet presence which, with the addition chrome or matte gunmetal painted. of embroidered cushion covers, easily becomes Cushions are filled with goose feathers. an appealing focal point. The seat cushions have a polyurethane foam Accessible comfort for everyday use, its insert to ensure maximum, long–lasting comfort. simple care and cleaning counterbalance an All Miss Sarajevo models have fully extreme care in the choice of materials removable covers. and finishing details. A sophisticated design approach is therefore translated into spontaneity, a directness that immediately gives this sofa a familiar air. Miss Sarajevo –2011, Karmelina Martina 10 /11 “Udine (Moroso) – Sarajevo (home). 699 km. This is the distance in kilometres between the two worlds which coexist in me.” Seventeen years spent in Sarajevo and 17 in Italy, Technical info including many in Udine, hovering between East and West, between future and memory. Karmelina Martina Karmelina Martina was born in Sarajevo but lives and works in Udine where, since 2006, she has supervised Moroso’s product development and manufacturing process management department. This product sheet meets In 2001 she obtained a degree with top marks the provisions of Italian in industrial design in Florence. She studied law no. 126 of 10 April under Vanni Pasca, Isao Hosoe, Paolo Deganello 1991 “Consumer Information Law” and Decree no. 101 of and other internationally renowned designers. 8 February 1997 “Executive Together with Moroso she decided to follow, like Regulation”. the great masters of the past, a radical path Moroso is a member of in the design world by combining the empirical the FLA – Associazione expertise which she acquired from the company’s FederLegnoArredo vast know–how with an ongoing, everyday intellectual dialogue. This led to her personal approach to design centred around a fine balance of industrial qualities and the object’s conceptual nature. Miss Sarajevo –2011, Karmelina Martina 12 /13 TECHNICAL SECTION MISS SARAJEVO characteristics, Miss Sarajevo is a range therefore please follow of sofas. The main the washing instructions structure consists of a on the label supplied steel frame embedded in with the warranty. fire–retardant, The label is composed of cold–cured foam covered five symbols: tub with polyester wadding. (washing temperature); The feet are in chromed triangle (bleaching); steel, black chromed or square (tumble drying); painted. iron (ironing Seat cushions are filled temperature); circle with goose feather with (professional cleaning). a polyurethane foam Clean leather upholstery insert, while the simply by dusting with a backrest and armrest dry, clean, soft cloth. cushions and optional If necessary, clean with throw cushions are a clean, damp cloth and padded with goose leave the leather to dry feather only. on its own. For leather Miss Sarajevo covers can upholstery care, please be removed completely. use the MOROSO leather cleaning set. 2. USE AND CARE DISPOSAL Miss Sarajevo is 1. indicated for domestic At product end of life, indoor use. separate the different Do not sit or jump on parts as much as the back and armrests as possible (the upholstery this may cause breakage. from the polyurethane, 3 4 3. When moving the seating the steel feet from the for any distance frame), then take it to whatsoever, do not drag an approved recovery or it 2along the floor: lift disposal service, making it 1instead to avoid sure that the procedures 4. damage to the frame and implemented comply with to the floor itself. current legislation in Protect the parts that the relevant country. touch the floor from MOROSO SPA knocks and contact with 5. water or cleaning products5 containing corrosive chemicals. Do not apply chemicals or detergents to the exposed metal 1. Internal steel frame components. 2. Fire-retardant, cold–cured foam covered Wipe with a damp cloth with polyester wadding then wipe dry. The polyurethane foam 3. Goose–down backrest and armrest cushions padding is CFC–free. 4. Goose-feather seat cushions with Plump the feather polyurethane insert cushions frequently to 5. Chromed, glossy black chromed or help them keep their matt gunmetal painted steel feet shape over time. Upholstery cleaning: each fabric has unique Miss Sarajevo –2011, Karmelina Martina 14 /15 Cod.MJ078 Cod.MJ002 Cod.MJ078 Cod.MJ002 Divano Divano Sofa Sofa 85 85 85 85 43 43 43 43 120 140 120 140 102 102 102 102 66 66 66 66 180 200 180 200 Cod.MJ018 Cod.MJ017 Cod.MJ018 Cod.MJ017 Divano Pouf Sofa Pouf 85 85 43 43 43 43 180 90 180 90 90 90 102 102 66 66 240 240 Miss Sarajevo –2011, Karmelina Martina 16 /17 Miss Sarajevo –2011, Karmelina Martina Moroso has for more than 50 years been the preferred choice for those who enjoy rewarding themselves with unique, non– standard furnishings of the highest aesthetic and design quality. Furnishings that display authentic quality and a meticulous eye for detail; diverse ideas and solutions to meet the different styles of modern life. An eco–sustainable approach which is the result of rigorous control throughout the entire production cycle, from choosing materials and suppliers to the product’s end–of–life. Each Moroso design is the fruit of a long process of dialogue, discussion and interpretation between the company and the most exciting, influential international designers. Moroso racconta: Miss Sarajevo eng.layout 04/2012 concept+editorial project: Acrobatik text: Lorenzo Taucer translation: Studio Intra graphic design: Designwork photography: Alessandro Paderni/Eye Moroso Spa via Nazionale, 60 33010 Cavalicco / Ud Italy T +39 0432 577 111 F +39 0432 570 761 e-mail: [email protected] www.moroso.it Made in Italy.