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Cockrum Computer Services, Inc., is in no way associated with or a representative of eBay, Amazon.com, AWeber.com, Google.com, or any other company mentioned herein unless specifically noted. © Copyright MMXV JimCockrum.com 2 Table of Contents Chapter 1: Who Should Read This Book .......................................... 5 My Goal for You as You Read this Book ................................................ 11 Chapter 2: What are Silent Sales Machines? ............................ 13 The Power of Residual Income ............................................................. 13 More about the Story of my First Silent Sales Machine ......................... 17 Chapter 3: Establishing the Foundation ................................... 21 Foundational Idea #1: Only Do What Only You Can Do ......................... 23 Foundational Idea #2: Find Your Audience First ................................... 27 Foundational Idea #3: Work With Great Partners ................................ 30 Finding Creative Ways to Create Three-Way Wins ................................ 32 Foundational Idea #4: Email Marketing ............................................... 37 Foundational Idea #5: Embrace Simple Video Now .............................. 39 Chapter 4: Some “Silent Sales Machine” Business Ideas ......... 46 Content is Cash .................................................................................... 47 Using eBay as a Silent Sales Machine ................................................... 58 Amazon.com and FBA (Fulfillment by Amazon) .................................... 63 What Will Sell Well on Amazon? ........................................................... 67 Chapter 5: Where You Should NOT Start .................................. 72 What About That Sucker List I Talked About Earlier? ........................... 76 Pay Per Click (PPC) .............................................................................. 77 Search Engine Optimization (SEO) ....................................................... 77 Affiliate Marketing ............................................................................... 80 Building ANY Website .......................................................................... 81 Driving Traffic ...................................................................................... 82 Virtually EVERYTHING Step by Step or Push-Button Simple ................. 83 Eagerly Following Any Celebrity Guru .................................................. 83 Big Launch Hype .................................................................................. 84 Going All In On a Single Product Line ................................................... 85 3 The Turn-Your-Hobby-into-a-Business Lie ............................................ 86 Chapter 6: Going Offline .......................................................... 89 Chapter 7: Where to Start ........................................................ 94 So, Where Are We Now on the Pyramid? .............................................. 95 Where Do You Start? What Are the Steps to Success Online? ............... 97 Chapter 8: How I Earned $112,500 in 3 Minutes ...................... 99 4 Chapter 1: Who Should Read This Book Is this book for you? Let’s find out as quickly as possible so I don’t waste your time. First a little dose of obvious reality: There is a lot of bad information floating around the Internet about exactly how to build a legitimate business online. That’s not how my team and I operate. For over a decade, my team and I have been helping entrepreneurs launch multiple streams of online income. We will teach you how to use time tested, proven strategies that have already helped thousands launch life-changing businesses using the Internet in creative ways. In fact, I’d propose to you that we have the strongest community in the world for online entrepreneurs as a result of our years of mentoring and support. To get a visual idea of how extensive our online family of entrepreneurs has become, check out our “stick a pin in the map” site. We invite you to take a quick look at our global community on our world map and see what other online entrepreneurs live near you. Optionally you can also put your own pin in the map. It’s fully secure so you aren’t sharing personal information, but allows you to easily connect with others near you if you’d like. Get all the details here: www.mysilentteam.com/worldmap.html If all of that sounds appealing to you, this book is for you. Now that we’ve got that out of the way, you’ll want to hear just a bit of my story for the sake of credibility. You should know who you are taking advice from, after all! The last job I ever had—I GOT FIRED... and it was the best day of my entire employment history. It took me a while to think of it as a positive development—it’s not as if I loved the immediate shock of being let go. No one wants to get fired, but there are points in life where the news hits harder than it would have otherwise. This was one of those times. My wife Andrea was eight months pregnant, and if there’s one time in life where having health insurance is a good thing—it’s then! In the hours and days after being fired I became very determined. I didn’t send out resumes. I didn’t start calling my “connections.” I was done. No looking back. 5 I decided that I was going to become one of the greatest success stories of online marketing that the world had ever seen. My wife was a wreck for a few days (as was I), but she believed in me and encouraged me. I had further proof that I had married an amazing girl! We had a few months of savings built up, and I had some ideas that were starting to pay off, but still—it was a huge leap of faith. That was the start of my online career back in 2002—and I hope my story will stir something powerful inside of you. Change is possible! This book HAS played a role in thousands of people’s lives since that time, as I’ll soon prove to you. I wrote the first version of the book you are now reading and sold about 10 copies of it to customers of mine in early 2002 (just before I was fired). At that time, I had very few readers to give me feedback and even fewer who put my ideas into practice. Back then this was a book mainly about how to creatively succeed using eBay.com, but it’s about so much more than that now! You are now reading the 9th major update and re-release of this book. This version has very little in common with the original because the online world has changed rapidly, and I’ve matured considerably in my approach to building serious businesses online. I keep updating this book to keep it relevant, effective, and powerful for my audience. The above two pictures are from our first two live events. I hosted them for the readers of this book. Orlando was our first, held in 2013. It was a “spur of the moment” decision to invite our audience to meet up with my family in Orlando while we were on an extended 6 vacation. This event sold out fast (we had over 300 people on the waiting list). We called it our “C.E.S.” conference. I’ll explain that powerful acronym in Chapter 3. Since that first conference, our audience has exploded. Over 500 people attended our next event (in Dallas), and again, we sold out in one day with a huge waiting list of folks that wanted to get in but couldn’t! As I write this update, we have just sold out our third event, which also sold out in a day. Are you detecting a pattern? I think we are onto something here. Hundreds of thousands of people have either paid for, or received and read, earlier versions of this book. Such a large number of people have succeeded applying the ideas from this book that my team and I are now considered to be one of the most trusted sources of