Creative Industries in Historic Buildings and Environments DATA ANALYSIS REPORT OCTOBER 2018 PREPARED FOR HISTORIC ENGLAND COLLIERS INTERNATIONAL PROPERTY CONSULTANTS LIMITED Trading Name: Colliers International Colliers International Property Advisers UK LLP. Limited Liability Partnership registered in England and Wales no. OC385143 Registered office: 50 George St London W1U 7DY Tel: +44 20 7935 4499 www.colliers.com/uk [email protected] Tel: +44 020 7344 6582 Version Control Filename/Document ID HE Creative Industries Data Analysis FINAL.docx Last Saved 22 November 2018 Owner David Geddes 2 of 61 he creativehe industries data analysis final.docx TABLE OF CONTENTS 1 Introduction 4 2 Creatives In Conservation Areas 4 3 Distribution of CI in Cities 22 / 2018 - APPENDICES 11 - 22 22 12:43 1 Methodology 37 1.1 Definition of Creative Industries 37 1.2 Analysis Process 37 1.3 IDBR 39 2 Detailed Conservation Area Data 40 3 of 61 he creativehe industries data analysis final.docx 1 INTRODUCTION This is one of four documents that report research done into the role of historic parts of towns and cities in nurturing groups of organisations that are involved in creative industries. A summary report explains all work done and summarises the main conclusions; a report summarises interviews with developers with experience of converting historic buildings for use by creative industries; another reports research done into creative industries in twelve case study conservation areas. / 2018 This report has full analysis of data from Companies House about companies defined by the - 11 - Department of Culture, Media and Sport (DCMS) as being creative industries located in conservation 22 12:43 areas in England. The methodology is explained in Appendix 1. Detailed data is in Appendix 2. 2 CREATIVES IN CONSERVATION AREAS About 260,000 companies in England are registered by Companies Houses1 under SIC codes defined by DCMS2 as creative industries. About 67,000, 26% of the total, are registered in England’s c.9,455 conservation areas. They are likely to have between c.460,000 and c.528,000 people working in them3 and about a quarter of national Gross Value Added attributed to creative industries,4 likely to represent c.£22-£25 billion in 2018.5 Figure 1: Jobs and GVA of Creative Industry sectors in Conservation Areas JOBS GVA (2016) Per % of % of Sector Businesses Business Total Total Per worker Total Total IT, software and computer services 25,008 4.8 119,494 23% £50,711 £6,059,677k 26% Publishing 4,693 17.9 84,013 16% £58,761 £4,936,714k 21% Film, TV, video, radio and photography 10,624 7.5 79,661 15% £60,309 £4,804,249k 20% Advertising and marketing 6,427 8.2 52,545 10% £57,152 £3,003,078k 13% Music, performing and visual arts 11,374 8.5 96,652 18% £26,618 £2,572,672k 11% Architecture 4,086 6.0 24,601 5% £38,878 £956,432k 4% Museums, Galleries and Libraries 452 92.7 41,919 8% £15,006 £629,042k 3% Design and designer fashion 3,905 7.0 27,483 5% £19,425 £533,859k 2% Crafts 420 5.5 2,328 0% £67,832 £157,899k 1% Total: 66,989 7.9 528,696 100% £44,740 £23,653,622k 100% It is not possible to be precise about this from Companies House data. This is because a large proportion of those companies are registered at accountants' offices located in conservation areas. It is reasonable, however, to assume that a similar proportion are located in conservation areas. 1 Excluding companies that are dormant or have not filed returns. 2 See Appendix 1.1 3 Based on DCMS estimates. The reason for the range is that, when the jobs are calculated per sector and added, they come to 7.9 jobs per company, representing c.528,000 jobs. DCMS, however, estimates 6.9 jobs per company in total, which would represent about 460,000 jobs. 4 There is detail of this in the Summary Report. 5 Assuming total creative industries GVA grew from c.£87bn in 2015 to £100bn in 2017, following the growth trend. 4 of 61 he creativehe industries data analysis final.docx The research has identified about 35,000 creative industry companies that definitely operate from addresses in conservation areas, and it is that data which has been used for the research. The numbers do not include branches of creative industry companies and individuals that trade as sole traders6 or in partnerships rather than as limited companies. Figure 2 shows that most have a turnover of less than c.£10 million. Figure 2: Size of CI companies in conservation areas, by accounts submitted to Companies House Size Number % of Total Companies House Definition / 2018 Large 1,563 4% - 11 - 22 22 12:43 Any 2 of: turnover of £10.2 million or less. £5.1 million Small 19,676 56% or less on balance sheet. 50 employees or less. Any 2 of: turnover of £632,000 or less; £316,000 or Micro 13,660 39% less on balance sheet; 10 employees or less Total: 34,899 100% Figure 3 shows that IT related companies form the largest single group, with about 37% of creative industry companies in conservation areas. This is, however, a substantially lower proportion than IT related companies form of all creative industry companies. Creative industry companies are of more diverse type in conservation areas than in non-conservation areas. Figure 3: Nature of creative industry companies in England, conservation areas and England excluding conservation areas England Conservation Areas England minus CAs Companies % of total Companies % of total Companies % of total IT, Software and Computer Services 125,495 48% 25,008 37% 100,487 52% Music, Performing and Visual Arts 34,776 13% 11,374 17% 23,402 12% Film, TV, video, radio, photography 34,078 13% 10,624 16% 23,454 12% Advertising & Marketing 20,524 8% 6,427 10% 14,097 7% Publishing 15,022 6% 4,693 7% 10,329 5% Architecture 13,936 5% 4,086 6% 9,850 5% Design 14,910 6% 3,905 6% 11,005 6% Museums, Galleries, Libraries 1,202 0% 452 1% 750 0% Crafts 1,165 0% 420 1% 745 0% Total: 261,108 100% 66,989 26% 194,119 74% 6 Including freelancers and home workers. 5 of 61 he creativehe industries data analysis final.docx Figure 4: Proportion of creative industry companies by type in non-Conservation areas and Conservation Areas and the difference (in % points) England Conservation Difference % minus CAs Areas points IT, Software and Computer Services 52% 37% -14%pts Music, Performing and Visual Arts 12% 17% +5%pts Film, TV, video, radio, photography 12% 16% +4%pts / 2018 Advertising & Marketing 7% 10% +2%pts - Publishing 5% 7% +2%pts 11 - 22 22 12:43 Architecture 5% 6% +1%pt Design 6% 6% 0 %pt Museums, Galleries, Libraries 0% 1% 0 %pt Crafts 0% 1% 0 %pt Total: 100% 100% 0 %pt Figure 5 shows that creative industries are largely concentrated in a relatively small number of urban conservation areas. 1,890 conservation areas, accounting for 20% of the total (36% by area), have 87% of all creative industry organisations located in conservation areas. The top 50 (0.5% of all conservation areas by number, 2.5% by area) account for about a quarter of all creative industry organisations in conservation areas, and the top 300 (3% by number, 9% by area) account for about a half. Figure 5: Proportion of all creative industry companies in conservation areas that are in the Top 50, Top 300 and Top 20% by number of creative industry companies Top 50 Top 300 Top 20% % of all Conservation Areas 0.5% 3% 20% % of total Conservation Area size (sq km) 2.5% 9% 36% % of Listed Buildings in CAs 10% 31% 76% % of Creatives in listed buildings 33% 66% 99% % of listed buildings with 1 or more creative companies 28% 61% 98% % of creative industry organisations 24% 51% 87% Appendix 2 has detailed data about creative industry companies in the top 300 conservation areas, ordered by the number of creative industry organisations located in them. Figure 6 shows strong correlation between density of listed buildings and density of creative industries in conservation areas7. The top 50 (2.5% by area) have about four times more listed buildings per square km on average than the top 300, about four times more on average than the top 20%, and about ten times more than the average for all conservation areas. 7 As measured by number per square km. 6 of 61 he creativehe industries data analysis final.docx Figure 6: Numbers of creative industry companies and listed buildings in commercial use per square km8 in conservation areas Top 50 Top 300 Top 20% All Creative industries: 111 69 28 12 Listed buildings in commercial use: 50 43 25 12 Creatives in listed buildings: 10 6 2 / Figure 5 shows that creative industry sectors that might be considered most “creative”- such as crafts, 2018 Film & TV. Advertising and Marketing, and Music, Performing & Visual Arts - tend to be most - 11 - concentrated in certain conservation areas. 22 12:43 The top 50 conservation areas (2.5% by area), for example, have about 31% of all companies in conservation areas involved in Film, TV, Video, Radio and Photography (Film etc.). The proportion of IT, Software and Computer Services companies (IT etc) accounted for by the top 50 is high (19%) but much lower than for other creative industry types. Figure 7: % of all creative industry companies located in Conservation Areas Top 50 Top 300 Top 20% Crafts 58% 74% 93% Film, TV, video, radio, photography 31% 59% 89% Advertising & Marketing 29% 56% 89% Music, Performing & Visual Arts 24% 54% 89% Publishing 24% 52% 87% Design 21% 49% 85% Architecture 22% 47% 86% IT, Software & Computer Services 19% 44% 83% Museums, Galleries, Libraries 17% 41% 86% TOTAL 24% 51% 87% Figure 8 shows the top 300 conservation areas by number of creative industry company, and Figure 9 shows the top 300 by number per square kilometre.