Published by In cooperation with Consumer Awareness Campaigns on Food Standards and Safety ASEAN Regional Stocktaking Consumer Awareness Campaigns on Food Standards and Safety in Cambodia, Lao PDR, Myanmar, and Viet Nam – ASEAN Regional Stocktaking Published by: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn, Germany Promotion of Sustainable Agricultural Value Chains in ASEAN (ASEAN AgriTrade) and Consumer Protection in ASEAN (PROTECT) GIZ Office Indonesia Menara BCA, 46th foor Jl. M.H. Thamrin No. 1 Jakarta 10310 Indonesia T +62 21 23587111 F +62 21 23587110 E [email protected], [email protected] www.giz.de Author: Ratna Devi Nadarajan, Mekong Institute Layout: Fitra Aidiella, Jakarta Photo credits GIZ / Dirk Ostermeier Indonesia, 2021 DISCLAIMER: The views and opinions expressed in this publication are solely those of the authors. Page | 2 Consumer Awareness Campaigns on Food Standards and Safety in Cambodia, Lao PDR, Myanmar, and Viet Nam – ASEAN Regional Stocktaking Acknowledgement Mekong Institute conducted this research on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to take stock of the consumer education and awareness campaigns in ASEAN, specifically in Cambodia, Lao PDR, Myanmar and Viet Nam. Mekong Institute would like to express its sincere appreciation to past and current researchers for the publication of their studies related to food safety control and consumer education and awareness. A special mention goes to the team in the Agricultural Development and Commercialization Department of Mekong Institute for their report on food safety capacity building activities in Cambodia, Lao PDR, Myanmar, and Viet Nam. Mekong Institute would like to express its sincere gratitude to GIZ for supporting this research which is invaluable in strengthening consumer education and awareness on food safety and standards among ASEAN Member States. Page | 3 Consumer Awareness Campaigns on Food Standards and Safety in Cambodia, Lao PDR, Myanmar, and Viet Nam – ASEAN Regional Stocktaking Table of Contents Acknowledgement ...................................................................................................................................................... 3 List of figures ............................................................................................................................................................... 7 List of tables ................................................................................................................................................................. 8 Abbreviations ............................................................................................................................................................... 9 Terms and definitions ............................................................................................................................................... 12 1. Background ..................................................................................................................................................... 13 1.1 Sustainable food systems .................................................................................................................................. 15 1.2 Food control systems and quality infrastructure ............................................................................................ 16 1.3 Food control systems and management capacity in low-and middle-income countries (LMICs) .............. 18 1.4 The ASEAN food control system and food safety management capacity ..................................................... 19 1.5 Consumer awareness and food standards ....................................................................................................... 19 1.6 Consumer education and awareness of food safety and standards .............................................................. 22 1.7 Link between food safety management capacities and the effectiveness of CEACs .................................. 24 2. About the research ........................................................................................................................................... 25 2.1 Scope of the research ........................................................................................................................................ 26 2.2 Research methodology and approach ............................................................................................................. 27 2.3 Scope and Limitations ....................................................................................................................................... 29 3. ASEAN Consumer education and awareness campaign (CEAC) on food safety and standards ................. 29 3.1 Highlights of ASEAN CEACs on food safety and standards ........................................................................... 30 3.2 Drivers/motivation ............................................................................................................................................ 32 3.3 Considerations ................................................................................................................................................... 32 3.4 Best practices ..................................................................................................................................................... 33 3.5 Success factors ................................................................................................................................................... 33 4. ASEAN stocktaking of consumer education and awareness campaigns on food safety and standards .... 36 4.1 Brunei ................................................................................................................................................................ 36 4.1.1 National food safety control system and consumer protection ............................................................... 36 4.1.2 CEAC on food safety and standards ............................................................................................................ 37 4.1.3 Best practices in CEACs on food safety and standards .............................................................................. 39 Page | 4 Consumer Awareness Campaigns on Food Standards and Safety in Cambodia, Lao PDR, Myanmar, and Viet Nam – ASEAN Regional Stocktaking 4.2 Cambodia .......................................................................................................................................................... 40 4.2.1 Food safety control system and consumer protection .............................................................................. 40 4.2.2 Best practices in CEACs on food safety and standards .............................................................................. 43 4.2.2.1 National Centre for Health Promotion (NCHP) .................................................................................... 43 4.2.2.2 NGO Forum ‘Food Safety’ campaign ..................................................................................................... 44 4.2.2.3 Cambodia Institute for Research and Rural Development (CIRD) ...................................................... 44 4.2.2.4 WHO Community-Based Intervention Study of Food Safety Practices in Rural Community Households of Cambodia ............................................................................................................................................ 45 4.3 Indonesia ........................................................................................................................................................... 47 4.3.1 National food control system and consumer protection .......................................................................... 47 4.3.2 Best practices in CEACs on food safety and standards .............................................................................. 48 4.3.2.1 Village Food Safety Movement .............................................................................................................. 48 4.3.2.2 Dutch-Indonesian programme on Food Security in the livestock sector (DIFS-live): poultry meat 50 4.3.2.3 National Nutrition Communication Campaign (NNCC) – integrated food safety campaign ........... 51 4.4 Lao People’s Democratic Republic (Lao PDR) ................................................................................................ 53 4.4.1 National food control system and consumer protection .......................................................................... 53 4.4.2 Best practices in CEACs ................................................................................................................................ 56 4.4.2.1 Community-Based Intervention Study of Food Safety Practices in Rural Community Households of Lao PDR (WHO, 2007) ................................................................................................................................................. 56 4.4.2.2 WHO-USAID Health Risk Communication Capacity Building ............................................................ 57 4.5 Malaysia ............................................................................................................................................................. 58 4.5.1 National food control system and consumer protection .........................................................................