2006- 2007 ANNUAL REPORT FORDHAM ROAD DISTRICT MANAGEMENT ASSOCIATION, INC. SANITATION MARKETING & PROMOTION CAPITAL IMPROVEMENTS THE FORDHAM ROAD BID STAFF BOARD OF DIRECTORS DIRECTORS SANITATION (as of July 1, 2006) Class A: Property Owners Aminoul Niasse, supervisor Brenda J. Hart Malick Boye OFFICERS Family Support Systems Unlimited, Inc. Mamur Ceesay CHAIRMAN Seedia Jabbi Michael Hirschhorn Robert Berger (Class A) Mamadou Pouye Martins Webster Inc. Jenel Management Corporation Moudou Seck VICE-CHAIR Samuel Jemal Mamat Secka Sheldon Sherman (Class B) Fordham Associates, LLP ADMINISTRATION Kids World Carolyn Malinsky Acadia P.A East Fordham Acquisitions, LLC Wilma Alonso TREASURER Executive Director David Rose (Class A) Luz Ortega Automotive Realty Corporation Banco Popular Daniel J. Bernstein Deputy Executive Director SECRETARY Robert Sofia Donald Simon (Class A) Emigrant Savings Bank SUPPORT STAFF/INTERNS Monroe College Altagracia Concepcion Class B: Commercial Tenants VICE-SECRETARY BCED Joseph Muriana (Class A) Frank Bagatta Mariel De La Cruz Fordham University North End Wine & Liquor Fordham University Marzie Jafari CUNY on the Concourse Mark Sangalang Fordham University Mohamed Sayed Ramee Corporation Tayouth Clarke Monroe College Class D: Government/Elected Officials Pauline Smith Robert W. Walsh Monroe College Representative NYC Mayor Michael Bloomberg’s Office Paula Caplan Representative Bronx Borough President Adolfo Carrion’s Office Albert Alvarez Representative NYC Councilman Joel Rivera’s Office Robert M. Mazess Representative NYC Comptroller William C. Thompson’s Office Class E: Non-Voting Members Xavier Rodriguez District Manager Community Board 5 Ivine Galarza District Manager Community Board 6 Rita Kessler District Manager Community Board 7 L-R, DANIEL J. BERNSTEIN, DEPUTY EXECUTIVE DIRECTOR, ROBERT BERGER, CHAIRMAN, AND WILMA ALONSO, EXECUTIVE DIRECTOR MISSION STATEMENT MESSAGE FROM The mission of the Fordham Road Business THE CHAIRMAN & Improvement District (BID) is to foster and EXECUTIVE STAFF promote the growth and vitality of its local THERE HAVE BEEN MANY CHANGES ON business community and strengthen its local FORDHAM ROAD OVER THE LAST YEAR. economic base. We achieve this through a range The BID sanitation team has made a major difference in the of effective programs that enhance area general daily appearance of the street. Our marketing and maintenance and sanitation conditions, provide promotional efforts have attracted continuous media and business assistance and development services, press coverage of the BID businesses. Many major capital improve security, facilitate a beautified street- improvement projects for our shopping district are finally beginning to come to fruition. scape and aid in constituent problem-solving; We wish to extend thanks to all of our members for their while showcasing the business area’s assets support during this past year. The success of our programs through innovative marketing and promotion and services would not be possible without their input and techniques. These services are provided in a cost- active involvement. efficient and effective manner by the BID and are Lastly, a special thanks to the volunteers serving on our enhanced by its strong working partnerships Board of Directors. It is their efforts and leadership that with public agencies, elected officials and local continue to make the BID successful now and in the future. organizations within the context of its neigh- boring communities. REVIEW2006/2007 SANITATION SERVICES The BID sanitation crew is made up of seven full time employees who sweep the sidewalks, remove stickers and graffiti from street furniture and empty garbage receptacles y seven days a week from 8:30AM to 4:30PM. The “clean team” hauls an average of 162,500 lbs of trash a month. During heavy snow days, our sanitation team works hard to shovel and salt walkways along Fordham Road. In January 2007, our sanitation services received a much needed upgrade to include graffiti removal, by request, to all property and business owners. The BID staff conducts monthly graffiti surveys and coordinates removals with those effected locations. Since its inception, The Fordham Road With the increase the Fordham Road BID has been of the area’s “BID has been an “servicing property “population and new invaluable partner owners, merchants stores opening on in the Department’s and the neigh- Fordham Road, mission of borhood since the BID’s Clean maintaining clean July 2005 and Team continues streets. Through has proven itself to enhance the the BID’s efforts to be a tremendous Department of coupled with the asset to the over- Sanitation’s street Department’s all Department cleaning efforts continuous of Sanitation’s resulting in a commitment, maintenance positive impact “ businesses and of clean streets. on the busy the surrounding The BID’s work Fordham Road community enjoy “ has significantly shopping district. a level of cleaning improved the GARY RUFFINO that a thriving neighborhood’s “ DISTRICT area deserves. appearance as SUPERINTENDENT, ANTHONY HART well as the BRONX 5, scorecard rating. DISTRICT NYC DEPT. OF SUPERINTENDENT, THOMAS SANITATION BRONX 7, JOHNSON NYC DEPT. OF DISTRICT SANITATION SUPERINTENDENT, BRONX 6, NYC DEPT. OF SANITATION MARKETING FORDHAM MARKETING & PROMOTION 4,000 hits per day at holiday peaks. Many visitors sign the Marketing and promoting the businesses remained one of guestbook and request assistance or information about the the BID’s top priorities this past year. The BID sponsored shopping district and its merchants. In addition to containing many print advertisements in local and citywide publications details on the BID and its programs, events and services, it promoting seasonal and general shopping and specific has been upgraded to include a store directory page which discount programs and events on Fordham Road. These lists every business and their respective addresses, phone advertisements reach a large audience and invite visitors to numbers and website links. come and enjoy Fordham Road’s “OUTDOOR MALL Additionally, the BID produces and distributes a bi-annual EXPERIENCE.” newsletter to all of its members. The FORDHAM FLASH The BID produced and distributed the second edition of the serves as a way for everyone to keep up to date with all the FORDHAM ROAD SHOPPER’S DIRECTORY. This ongoing BID programs and activities. easy to follow map and shopping guide shows the entire The BID organized and participated in many successful Fordham area and includes a complete color coded programs and events throughout the year including the categorized listing of all the BID businesses. There also is a FORDHAM ROAD “ADVANTAGE” PROGRAM in parking and transportation legend to familiarize readers with which forty BID businesses agreed to offer specified discounts the accessibility of Fordham Road. to students, faculty and staff members of area institutions, The BID’s website WWW.FORDHAMROADBID.ORG including Bronx Community College, CUNY on the Concourse averages approximately 1,000 hits a day, surging to nearly / Workforce1, Fordham University, Lehman College continued MARKETING FORDHAM continued and Monroe College from poetry performance and the the Fordham area through its February 2007 in collab- August 2006-August 2007. BID introduced a special membership with the official oration with the MTA NYC This program gave an added public Holiday Shopping tourism council of New Arts for Transit/ Music incentive to the approx- York City. Copies of the Under NY Division at the imately 50,000 people that Fordham Road Shopper’s Fordham Road “D” subway visit and work in these parti- Directory were made avail- station where the BID cipating locations to shop on able and distributed in distributed over six hundred Fordham Road. the NYC & COMPANY giveaway bags and infor- On Sunday, September 10, VISITOR’S INFORMATION mational flyers. This promo- 2006 from 11AM-6PM, the CENTER in Manhattan as tion gave New Yorkers the BID participated in the 11th well as their international opportunity to save while Annual FORDHAM ROAD media and trade offices. RENAISSANCE FESTIVAL Tourism attraction continues which attracted nearly to be a very important tool to fifteen thousand people to marketing Fordham Road as Fordham Road for a day a major shopping destination. filled with live musical Program in which thirty six Additionally, the BID performances. Over twenty BID businesses offered 10% partnered with the MTA BID businesses set up booth discounts, from November NYC Transit and NYC & spaces and/or supplied the 17 through December 3, Company to introduce a BID with promotional mate- 2006, to those consumers METROCARD BLACK rials that were included in that displayed one of the HISTORY PROMOTION the nearly four thousand many BID sponsored news- Over one hundred City- giveaway bags distributed at paper advertisements at the wide locations, including they shop and it enabled the BID tent during the event. time of a purchase. Many of twenty BID businesses the BID and its members The BID kicked off the the participating businesses offered special offers and to celebrate the rich history Holiday season on November also extended their hours of discounts to people who of the African American 17, 2006 at Bryan Park by operation on each Friday showed their Metrocards culture. hosting the Second Annual during the promotion and during February and March The BID’s marketing SPARKLING THE HEART shoppers were treated to of 2007. The event was events and programs are OF FORDHAM