June 2012 Public Bike Sharing Scheme for Bhopal City Final Detailed Project Report Public Bike Sharing Scheme for Bhopal City i Contents 1. Introduction 1 1.1 About the City .............................................................................................................1 1.2 Project Background .....................................................................................................1 1.3 Urban Transport Indicators in Bhopal City ..................................................................2 1.4 Scope of Work and Methodology ...............................................................................3 1.5 Study Approach ...........................................................................................................4 2. Primary Survey Findings 6 2.1 Conduct of Primary Survey ..........................................................................................6 2.2 Analysis Summary .......................................................................................................9 2.3 Priority Area Identification ..........................................................................................9 3. Bicycle Network Planning 10 3.1 Background ............................................................................................................... 10 3.2 Finalized locations .................................................................................................... 10 4. Demand Assessment 13 4.1 Introduction.............................................................................................................. 13 4.2 Demand Assessment ................................................................................................ 13 5. Bicycle Specifications 22 5.1 Introduction.............................................................................................................. 22 5.2 Bicycle Specifications ............................................................................................... 22 5.3 Available Options ..................................................................................................... 23 Public Bike Sharing Scheme for Bhopal City ii 6. Physical Infrastructure 24 6.1 Introduction.............................................................................................................. 24 6.2 Design Considerations for Docking Stations ............................................................ 24 6.3 Base Designs ............................................................................................................. 24 6.4 Finalized Design Specifications................................................................................. 25 6.5 Design Option ........................................................................................................... 26 6.6 Associated Elements – Tow Vans ............................................................................. 28 7. Operations Methodology 29 7.1 Introduction.............................................................................................................. 29 7.2 Choice of Technology ............................................................................................... 29 7.3 Operations Methodology for PBS Bhopal ................................................................ 32 7.4 Types of ITS Components ......................................................................................... 32 7.5 ITS for Bicycle Tracking ............................................................................................. 33 7.6 ITS for Fare Collection .............................................................................................. 33 7.7 Complete ITS for Management of PBS Bhopal......................................................... 36 7.8 Detailed Bike Rental Process .................................................................................... 38 7.9 Staffing Plan for ITS Control Centre ......................................................................... 40 8. Fare Structure 41 8.1 Introduction.............................................................................................................. 41 8.2 Proposed Fare Collection System ............................................................................. 41 8.3 Global Trends ........................................................................................................... 41 8.4 Base Fare Fixation .................................................................................................... 42 8.5 Proposed Fare Structure .......................................................................................... 43 Public Bike Sharing Scheme for Bhopal City iii 8.6 Fare Revision ............................................................................................................ 44 9. Project Costs and Financial Viability 45 9.1 Introduction.............................................................................................................. 45 9.2 Capital Costs ............................................................................................................. 45 9.3 Operating Cost.......................................................................................................... 48 9.4 Sources of Revenue .................................................................................................. 50 9.5 Assumptions for Financial Analysis .......................................................................... 52 9.6 Financial Viability...................................................................................................... 53 10. Business Model 55 10.1 Background ............................................................................................................... 55 10.2 Project Management Scenarios ............................................................................... 55 10.3 Summary .................................................................................................................. 58 10.4 Management Options .............................................................................................. 58 10.5 Comparative Analysis ............................................................................................... 59 10.6 Basis for Selection of PBS Management Option ...................................................... 60 10.7 Management Plan for PBS Bhopal ........................................................................... 60 10.8 Institutional Restructuring for PBS Management .................................................... 61 11. Branding and Marketing 63 11.1 Introduction.............................................................................................................. 63 11.2 Outreach and Education........................................................................................... 63 11.3 Communication Media ............................................................................................. 64 11.4 Marketing Calendar .................................................................................................. 65 11.5 Marketing Research ................................................................................................. 66 Public Bike Sharing Scheme for Bhopal City iv 11.6 Measurement of Marketing Effectiveness ............................................................... 66 11.7 Marketing Budget ..................................................................................................... 67 11.8 Outline Marketing Plan for PBS Scheme .................................................................. 67 12. Project Summary 60 12.1 Physical Components of PBS Scheme ...................................................................... 60 12.2 Human Resource Component .................................................................................. 60 12.3 Finances .................................................................................................................... 60 12.4 Compiled Cost Components of Project .................................................................... 63 Public Bike Sharing Scheme for Bhopal City v List of Figures Figure 1 View of Bhopal city ............................................................................................................1 Figure 2 Detailed methodology ..................................................................................................... 5 Figure 3 Sieving analysis performed for selection of zones for conduct of survey .........................7 Figure 4 Final sites selected for conduct of survey ..........................................................................8 Figure 5 Mapping of priority spots with high-medium-low trips ....................................................9 Figure 6 PBS schemecoverage area within Bhopal city ................................................................ 11 Figure 7 Docking station locations ................................................................................................ 12 Figure 8 Overall filtration process for demand assessment ......................................................... 15 Figure 9 Bicycle docking station influence area ............................................................................ 16 Figure 10 Annual bicycle demand from 2013-2023 ...................................................................... 21 Figure 11 Customized Bicycle Design ...........................................................................................