Andarakis Advisory Services Inspire.Propel.Partner A Boutique Management Strategy & Creative Firm Our Credentials 2016 © 2016 Andarakis Advisory Services DMCC. All Rights Reserved. From Concept to Execution. Our core competency is founded on the art of planning and directing overall corporate marketing, sales, branding and communication strategy, which builds and sustains brand equity. We bring our strategy to life through visual and content driven creative ideation and solutions, delivering ready to use artwork for print, digital, advertisement, promotional purposes and events. In-market implementation alongside our clients remains a critical component of our offering. It represents the moment of truth for the strength of our strategy and the compelling nature of our creativity. ABOUT US Strategy & Marketing Change Management Creative & Branding Ideation To Implementation Of Turnkey Intermediary Advisory, Management Brand Identity, Naming, Philosophy Strategies Consultancy And Team Support & Visual Communication Media Strategy & Social Media & Events & Services Public Relations Exhibitions Identifying Touch Points To Connect Building Profitable Relationships Establishing Presence Through Live With Your Target Audience Through Corporate Storytelling Customer Experience Read More About Our Services Here: andarakis.com/our-services Everything you can imagine is real. OUR WORK The Mall Industry: Retail, Real Estate Geography: United Arab Emirates Background: The Mall is the new kid on the block, located along Jumeirah Beach Road and opposite the Jumeirah Beach Hotel and the iconic Burj Al Arab Hotel. This friendly and intimate newbie has the ambition to be more than just a shopping centre and act as a social hub where the habitants of Jumeirah as well as nearby tourists can enjoy great food in a relaxing atmosphere and a different retail mix offering unique store concepts seen for the first time in Dubai. Deliverables: Our assignment with The Mall commenced in 2013 with our initial scope to develop the over-arching Retail Strategy for the site. The scope was expanded to NOW OPEN incorporate the strategic development of the retail mix, floor planning as well as creating the entire brand identity with brand guidelines, media campaigns and advertisement as well as events. Website: www.themall.co.ae Detailed Deliverables: Strategy, Branding Brand Guidelines, Print, Digital , Advertising Perforation Refreshingly Different. Leasing Floor Plan, Events The Mall is far more than a shopping centre; it is a vibrant social hub where people come to look, linger, relax, interact and buy something that is a little bit different. This new kid on the block is located along Jumeirah Beach Road and opposite the popular Jumeirah Beach Hotel. themall.co.ae / #themall Dubai International Financial Centre Industry: Real Estate, Financial Geography: United Arab Emirates Background: As an integral component of the ‘Long Term Dubai Strategic Plan’, Dubai International Financial Centre is now targeting to grow by a factor of 3X during the next 10 years, and play a central role in driving the contribution of the ‘Financial Services Sector’ from 12% to 18% of the Dubai GDP in the process.Central to the strategic role of Dubai International Financial Centre are the major attractions as to why international financial institutions, insurance and re-insurance, wealth management, and legal firms would choose Dubai as their Middle East hub. We have this as the value proposition and have coined it “Advance. Engage. Enjoy”. The value propositiion combines business prosperity, community engagement and lifestyle factors within Dubai International Financial Centre as the core message. Deliverables: Our assignment with Dubai International Financial Centre has both a strategic and creative component, which helped define the strategic platform (Advance. Engage. Enjoy), align the brand identity for design improvement and consistency in application as well as the full spectrum of creative materials’ design and production. Website: www.difc.ae Detailed Deliverables: Strategy, Branding, Brand Guidelines, Signage, Guidelines, Photography, Advertisement, Digital (UX/UI), Print, Promotional, Social Media, Wayfinding Alkhorayef Commercial Industry: Industrial Geography: Saudi Arabia Background: Alkhorayef Commercial Company is part of the Alkhorayef Group and focuses on the agriculture & irrigation, power systems, pipes and water works, marine and material handling sectors. Alkhorayef Commercial is the Saudi Arabia representative of some of the best known global brands including John Deere, Volvo Penta,, Pierce and Yamaha. Alkhorayef رؤﻳــﺘــﻨــــــﺎ ورﺳـــــــﺎﻟﺘــﻨــــﺎ ﻋﺠﻠﺔ اﻟﺤﻤﺾ اﻟﻨﻮوي ﻟﻌﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ Commercial has also developed a number of domestic brands including Gulf Power. With increasing pressure on profitability and OUR BRAND DNA WHEEL OUR VISION & MISSION changes in government policy, particularly in agriculture, Alkhorayef Commercial were Material Person اﻟﺮؤﻳﺔ looking to develop the strategy to enable the Vision ﺣﻠﻮل ﻟﻠﺤﻴﺎة next chapter of success for this family owned Solutions For Life conglomerate. اﻟﺮﺳﺎﻟﺔ Mission ﻧﺤﻦ ﺷﺮﻳﻚ رﺋﻴﺴﻲ ﻟﻠﻨﻤﻮ اﻟﺪاﺋﻢ؛ وﻧﻌﻤﻞ ﻣﻊ ﺟﻤﻴﻊ اﻟﺠﻬﺎت اﻟﻤﻌﻨﻴﺔ ﺛﺮاء We are a key partner for sustainable growth; we work with all أﻋﻤﺎﻟﻬﻢ ﻣﻦ ﺧﻼل ﺗﻘﺪﻳﻢ اﻟﺤﻠﻮل ﻓﻲ ﻣﺨﺘﻠﻒ اﻟﻘﻄﺎﻋﺎت واﻟﻤﻨﺎﻃﻖ stakeholders to enrich their livelihood by delivering solutions اﻟﺠﻐﺮاﻓﻴﺔ اﻟﻤﺘﻨﻮﻋﺔ across diverse sectors & geographies Deliverables: We developed the growth Object Creature strategy and operating model to ensure the Company is best positioned to growth profitably as it enters its seventh decade in Essence ﺳــﻠﻮﻛﻴـــﺎﺗﻨــﺎ business. With the strategy accepted by the Company’s management, we led the internal change management program to introduce OUR BEHAVIORS the strategy and allow for leaders in the Company to cascade the strategy اﻣﺘﻴﺎز Sonic EXCELLENCE 1 downwards. Our deliverables included the Architecture ﻧﺤﻦ ﻧﺴﺘﺨﺪم ﻃﺎﻗﺎﺗﻨﺎ وﻣﻬﺎراﺗﻨﺎ وﻣﻮاردﻧﺎ ﻟﺘﺤﻘﻴﻖ اﺳﺘﻤﺮارﻳﺔ أﻓﻀﻞ اﻟﻨﺘﺎﺋﺞ داﺧﻠﻴﺎ وﺧﺎرﺟﻴﺎ ﻟﻠﻮﺻﻮل ﻗﺼﻰ We use our energy, skills and resources to deliver the best sustainable results both internally اﻣﻜﺎﻧﻴﺎت اﻟﺘﺸﻐﻴﻠﻴﺔ واﻟﻤﺎﻟﻴﺔ ﻟﺸﺮﻛﺘﻨﺎ .development of the creative concept and and externally to deliver on the full operating and financial potential of our Company roll-out of the internal engagement. Our deliverables continue with the team working اﻟﺜﻘﺔ onsite and side-by-side with the client’s TRUST 2 ﻧﺤﻦ ﻧﺮﺳﺦ اﻟﺜﻘﺔ ﻓﻲ ﺗﻌﺎﻣﻠﻨﺎ ﻣﻊ زﻣﻼﺋﻨﺎ و ﻋﻤﻼﺋﻨﺎ ﺑﺤﻘﻴﻘﺔ ﻗﺪراﺗﻨﺎ وﻣﻮﺛﻮﻗﻴﺘﻨﺎ We instill confidence and a firm belief in reliability, truth and our abilities for our colleagues teams to ensure seamless implementation of and customers. the strategy. Aroma Transport اﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ اﻟﻌﻤﻼء If Our Brand Was A: CUSTOMER FOCUS 3 ﻧﻀﻊ ﻋﻤﻼﺋﻨﺎ ﻓﻲ ﻣﺮﻛﺰ اﻫﺘﻤﺎﻣﻨﺎ. ﻓﻨﺤﻦ ﺣﺮﻳﺼﻮن ﻋﻠﻰ ﺗﻠﺒﻴﺔ رﻏﺒﺎﺗﻬﻢ ﻛﻤﺎ ﻧﺆﻣﻦ ﺑﺄﻫﻤﻴﺔ اﺣﺘﺮاﻣﻬﻢ Website: www.alkhorayef.com We put our customers at the center of what we do. We are dedicated to satisfying our واﻻﺳﺘﻤﺎع إﻟﻰ ﻣﺘﻄﻠﺒﺎﺗﻬﻢ وﺗﻮﻗﻌﺎﺗﻬﻢ, ﻧﺴﻌﻰ ﺟﺎﻫﺪﻳﻦ ﻛﻞ ﻳﻮم ﺑﺠﻮدة ودﻗﺔ ﻋﺎﻟﻴﺘﻴﻦ Person - Strong, Beats Others, Captures Opportunities customers and believe in respecting our customers, listening to their requests and understanding their expectations. We strive to exceed their expectations everyday in quality Creature - Wise, Premium, Fast, Heritage, Competitive and timely delivery. Architecture - Connecting, Cross Barriers, Strong, Permanent Detailed Deliverables: Strategy, Transport - Unlimited Movement, Technology, Preferred اﻻﻟﺘﺰام Operating Model, Change Management, Aroma - Perfect Blend, Diverse, Together COMMITMENT 4 ﻧﻠﺘﺰم ﺑﻤﻮاﺛﻴﻘﻨﺎ وﻧﺒﺮﻫﻦ اﻟﺼﺪق ﻧﻔﺴﻨﺎ وﻟﺸﺮﻛﺎﺋﻨﺎ وﻋﻤﻼﺋﻨﺎ We follow through on commitments. We meet agreed deliverables and demonstrate Sonic - Team Spirit, Clear Roles, One Leader & Direction honesty, timeliness and consistency to ourselves, our peers, our external partners and Strategy Implementation, Internal Launch customers. Event Object - Technology, Simple, Improvement For Life Material - Strong, Useful, Hard, Modern اﻟﺘﻌﺎون COLLABORATIVE 5 ﻧﻌﻤﻞ ﺑﺘﻌﺎون ﻣﻊ زﻣﻼﺋﻨﺎ وﻋﻤﻼﺋﻨﺎ ﻟﺘﺤﻘﻴﻖ ﻗﻴﻤﺔ ﻣﻀﺎﻓﺔ ﻣﻦ ﺧﻼل اﻟﺘﻔﺎﻫﻢ واﺻﺮار ﻋﻠﻰ إﻧﺠﺎح اﻟﻌﻤﻞ ﺑﻜﻞ Our Essence: We work in partnerships with our colleagues and customers to create value. We start by ﺗﻔﺎؤل وﻋﺰﻳﻤﺔ listening and relentlessly seek ways to work together for a greater good in an optimistic and Admiration - Human Endeavor “can do” attitude. Averda Industry: Environmental Management Geography: United Arab Emirates Background: While most companies in the sector are trying to change and save the world, or provide waste management solutions, AVERDA are doing both. AVERDA believe that both are intrinsically linked. No waste challenge is too big or small. If it requires AVERDA’S assistance, AVERDA will get it done, with no excuses. Serving 14 Cities, 9 Million people, 47,000 clients, AVERDA cleans and collects over 30 kilometers and 25,000 tons respectively of waste per day. Deliverables: Our assignment with AVERDA focused on the development of a three pronged strategy which covered the sectors of ‘Business To Government’, ‘Business to Business’ and ‘Business to Consumer’, and how best to conceptualize, develop and implement the Marketing & Corporate Communications programs relevant to each of these target audiences to either create a powerhouse value proposition for market development, or further engrain our presence and expand our service offerings with existing clients. Website: www.averda.com Detailed Deliverables: Strategy, Interim Management Ayla Oasis Industry: Real Estate Development Geography: Jordan Background: AYLA is one