4 SECTION 4 EUFORAEUFORACOLOR PROFESSIONAL™ EUFORACOLORFrom its inception,TM EuforaColor was designed with the colorist in mind. The innovative hybridFrom its technology inception, ofEuforaColor EuforaColor was allows designed for fewer with tubesthe colorist in the insalon mind. with The unlimited innovative possibilitieshybrid technology for custom of EuforaColor color formulations. allows for fewer tubes in the salon with unlimited possibilities for custom color formulations. “There are only three colors, ten digits and seven notes; “Thereit’s are what only we three do withcolors, them ten that’sdigits important.”and seven notes; it’s what we do with~ Jim them Rohn that’s important.” ~ Jim Rohn 4-1 4-1 EUFORACOLOR OXIDATIVE DYE TECHNOLOGY At Eufora we understand the need for excellence and high performance when it comes to hair color. With that in mind, EuforaColor was created with advanced hybrid technology that incorporates LOW and NO Ammonia color at extremely low percentages. Low percentages of an alkalizing agent in hair color creates less swelling of the hair shaft, keeping the cuticle layer more compact (less open) during processing. This gentle approach allows for hair color that lasts, has incredible shine, and leaves the hair strand gorgeously healthy. HYBRID TECHNOLOGY EuforaColor Hybrid Technology is a new genre of hair color performance. The Eufora approach to hair color is designed to cross mix technologies in one formula. Hybrid Formulations puts EuforaColor on the forefront of hair color technology. EUFORACOLOR LOW AMMONIA SHADES EuforaColor Low Ammonia Shades contain less than 1% Ammonia and are gentle enough to protect the integrity of the hair strand, yet strong enough to lift natural melanin. Ammonia has been tried, tested and true throughout the history of hair color. 90% of all salons in North America use ammonia as their choice for permanent color. EUFORACOLOR NO AMMONIA SHADES EuforaColor No Ammonia Shades contain less than 1% MEA (Monoethanolamine) with permanent, long lasting 100% grey coverage. This series shines on its own and is calibrated to match level, tone and mixing formulations with the EuforaColor Low Ammonia Shades. The Eufora exclusive Micro Molecular Technology in both Low and No Ammonia shades allows for the low alkalizing agent levels in EuforaColor. This revolutionary technology allows for the creation of tiny pigment particles that easily pass through the small openings in the cuticle layer of the hair strand, depositing deeply into the cortex. The micro molecular pigment particles in EuforaColor are atomized in a vacuum environment, producing color pigment with 99.98% purity. 4-2 KEY BENEFITS OF MICRO MOLECULAR TECHNOLOGY: • Unsurpassed color saturation in the cortex. • Increased vibrancy of tone. • Smoother cuticle layer (due to reduced swelling of the hair shaft). • Exceptional grey coverage. • Greater longevity of color with less fading. UNSURPASSED COVERAGE EuforaColor Hybrid Technologies give colorists the ability to mix two technologies together in the same formula with predictable and consistent results. THIS ALLOWS FOR: • Lift and deposit for greater saturation and control. • 100% grey coverage with Hybrid Formulations when lift is required. • 100% grey coverage with No Ammonia Formulations for deposit only. The benefits of the EuforaColor Hybrid technology begin with how No Ammonia and Low Ammonia rests in the hair strand. EUFORACOLOR LOW AMMONIA SHADES Low Ammonia color rests throughout the entire cortex, lifting and depositing simultaneously while exposing underlying pigment throughout the process. Low Ammonia pigment will work to neutralize, balance or enhance the exposed underlying pigment. 4-3 EUFORACOLOR NO AMMONIA SHADES No Ammonia color forms an additional ring of deposit into the outer 1/3 area of the cortex, reflecting through the cuticle. The No Ammonia pigment is permanent and has the ability to add to the desired end result of neutralizing, balance or enhancing exposed underlying pigment. EuforaColor HYBRID FORMULATIONS Mixing EuforaColor Low and No Ammonia Color into a single formula combines the benefits of both technologies, creating a hybrid approach to hair color. 4-4 A HYBRID FORMULA HAS THE ABILITY TO: • Lift from the Low Ammonia alkalizing agent. • Achieve advanced deposit through specific location delivery in the cortex of Low and No Ammonia Color. • Greater tonal control. • Congruent, high quality pigments used in both Low and No Ammonia Color. • Create greater longevity and vibrancy of color. • Provide superior grey coverage and tonal control when lift is required. • Provide exceptional coverage for resistant grey hair. • Allow for full line usage. EuforaColor utilizes the highest-grade color pigment available in both the Low and No Ammonia technologies. This congruency in pigment quality allows for the mixing of Low and No Ammonia color together in the same formula. There is no “clashing of pigments.” A EuforaColor Low Ammonia 6.0/6N has the same quality pigments, level, dye load and tonal value as a No Ammonia 6.0/6N. This calibration guarantees that when the two technologies are mixed there will be predictability and accuracy in the final color outcome. EuforaColor calibration also allows the colorist to create any “in-between” shade for the exact level needed. The trick to creating “in-between” shades is to measure in equal parts (half or thirds) and add each addition together. Then simply divide your final number by the amount of “parts” you put into your formula. Examples: Target Shade: 6.0/6N (when using shades that are 2 levels apart) Mix ½ part 5.0/5N and ½ part 7.0/7N (5+7=12 ÷ 2 = 6) Target Shade: 6.0/6N (when using shades that are more than 2 levels apart) Mix 1/3 part 4.0/4N, with 1/3 part 7.0/7N, and an additional 1/3 part 7.0/7N (4+7+7=18 ÷ 3 = 6) The pigment pre-cursor in EuforaColor is Paraphenylenediamine (PPD). As learned in the Universal Color Theory chapter of this Encyclopedia, PPD is the most widely tested agent in hair color with over 50+ years of documented results. LUMINOSITY EuforaColor fits between translucent and opaque in luminosity. This allows for significant vibrancy and incredible shine. Many colors sacrifice shine for opacity, or coverage for shine. The cool base of EuforaColor, combined with key ingredients, allows for both coverage and shine. Micro Molecular Technology, along with the renowned benefits of Aloe, Jojoba and Beeswax in EuforaColor, minimizes damage and preserves the integrity of the hair and scalp. The result is silky, healthy, vibrant hair with unparalleled color saturation and shine. 4-5 ALOE VERA Rich in amino acids, the building blocks of protein, Aloe Vera is known for its nourishing and healing benefits. Aloe Vera also helps maintain hydration and protects the health of the hair and scalp. JOJOBA OIL Known for its ability to soothe, smooth and moisturize hair. Jojoba Oil is a lightweight oil that contains Vitamin E and is rich in fatty glycerides, natural emollients that help to improve shine, softness and moisture retention. CERA ALBA (BEESWAX) This impressive multi-functioning natural emollient provides lubrication and hydration for velvety softness. Cera Alba is also highly regarded for its ability to add volume, thickness, strength and shine to hair. EUFORACOLOR IS COOL EuforaColor is a cool based line, the natural series green-blue base allows for easy color formulation. The artistic advantage to starting with EuforaColor cool based color is that there is no need to combat unwanted warmth when formulating. A cool base allows the colorist to build upon their formula instead of combating warmth from the tube. Grey coverage becomes easier with the EuforaColor Natural Series. The cool base provides a foundation to build the desired tone upon, providing control and 100% coverage when following the basic rules of grey coverage covered later in this chapter. EUFORACOLOR LEVEL SYSTEM Each color “brand” has its own level system. It is imperative to “swatch out” each guest to determine where their natural level fits in the EuforaColor system. Use the Natural (.0/N) or Natural Ash (.01/NA) swatches to determine level. THE EUFORACOLOR LEVEL SYSTEM Level 1 Black Level 2 Darkest Natural Brown Level 3 Dark Natural Brown Level 4 Medium Natural Brown Level 5 Light Natural Brown Level 6 Dark Natural Blonde Level 7 Medium Natural Blonde Level 8 Light Natural Blonde Level 9 Very Light Natural Blonde Level 10 Lightest Natural Blonde 4-6 EUFORACOLOR TONE SYSTEM There are 8 Tones and 15 Extended Tones in the EuforaColor palette. The EuforaColor Tone System: The Extended EuforaColor Tone System: Natural .0/N Intense Natural .00/IN Ash .1/A Natural Ash .01/NA Violet .2/V Natural Warm .03/NW Gold .3/G Blue Black .10/BB Copper .4/C Intense Ash .11/AA Mahogany .5/M Ash Violet .12/AV Red .6/R Intense Violet .22/VV Blue/Violet .7 Beige .32/GV Golden Mahogany .35/GM Carmel .42/CV Intense Copper .44/CC Intense Copper Violet .442/CCV Red Violet .62/RV Intense Red .66/RR Coffee .73/AG 42, 6.42, 8.42 4.4 5.35 4.7 3, 6.7 2 3 10.3 .32, , 9 4.6 .32 2 , 8 32 6. 8.6 7.6 7.66 7.44 6.6 8.4 5.6 5.66 6.5 7.4 4 4.6 6. 4 4.5 5.22 5. 12. 10 4.4 12 .3 3.22 .12 10 9.3 3 8.3 7. 8. 6.3 6. 4. 5.3 11 11 4.3 11 3.3 1. 4. 10 6. 8. 10 1 1 1 4. .1 5. 1. 01 12. 6. 0 01 7. 03 01 2. 8. 11 01 03 9.01 0 4. 3. 01 03 3. 4. 00 00 0 03 5. 4. 6. 03 6. 03 0 7.