Hayley Garner From: Karen Steel Sent: 24 September 2014 16:12 To: PR and Comms Subject: Advertising on 6 Towns Radio Just spotted this on Facebook and thought I would send it round in case it matches anyone’s campaigns http://www.6towns.co.uk/advertise-us.html#.VCLe-_9wbIU Karen Steel | Web editor Communications | Corporate Services Directorate City of Stoke-on-Trent Civic Centre Glebe Street Stoke-on-Trent ST4 1HH t 01782 232900 m e [email protected] stoke.gov.uk www.twitter.com/sotcitycouncil www.facebook.com/sotcitycouncil Help save the environment; do not print this message unless you have to. 1 Hayley Garner From: Jeremy M. Herbert Sent: 24 September 2013 15:08 To: Tony Oakman; Charles Stewart; Ruth Jenkins; Deborah Griffiths Cc: Andrew Brunt; Tracey Harrison; John van de Laarschot Subject: RE: Interview on Problem Families Entirely understood. If we can suggest topics, fit the member and the officer to the topic and plan this weeks in advance, then this will work better. Could the team come up with topics and angles and I can propose these to Philip to plan into their schedule weeks in advance? Here is what I have suggested in the past. No 1 has been done. 1. Energy – this one he wants to do next Wednesday night based on our front page today in the Sentinel – ECO energy insulation of hundreds of homes. Seems a perfect fit for Andy Platt – plus it is the day after we go live with out CBM – Six Towns knows nothing of this yet. Other guests would be energy academics, business leaders, fuel poverty campaigners etc. 2. Business – brining in LEP reps, progressive business people, business academics and of course a cabinet member. Issues – try to focus on companies that are thriving – hopes for new business, regeneration aspiration – reality checks. Perhaps hosted at Michelin or 3. Education and innovation – future generations of creatives – perhaps hosted at one of our new revamped schools or the University. Making the links between investing in education, schools, links to business – students with great ideas etc. 4. Environment – Stoke as a great place to live – our parks, green spaces, biodiversity, the Village Show and allotments, community groups, gardening competition and Chelsea, cycling and transport. Green companies and new business opportunities – hence link into other areas. Perhaps at Burslem Park. 5. Community and housing – rebuilding the community spirit, neighbourhoods – community groups, housing associations, architecture experts – local community centre where we are investing in homes. Other suggestions could be : 1. Fostering and adoption – issues, difficulties, cultural issues personal stories and challenges for the future. 2. Culture – what role for art, music and culture in the future of the city. Our new artists. Cermaics. Is it the role of business or the council? Any other ideas and comments please? Regards Jeremy From: Tony Oakman Sent: 24 September 2013 14:57 To: Charles Stewart; Jeremy M. Herbert; Ruth Jenkins; Deborah Griffiths Cc: Andrew Brunt; Tracey Harrison; John van de Laarschot Subject: Re: Interview on Problem Families 1 For the record looking at the email trail this is confusing two issues. In essence, I fully support the positives and merits of good media relationship, that's a given. What is an issue is about priority, purpose and relevance as discussed at CDB this am. The specifics for me still to be clarified : 1. What is the County's involvement in 6 town radio, who are they fielding any links back to PCC? 2. Given lack of portfolio holder engagement, I don't want the business getting caught in the cross fire of member / officer led approach ? This is particularly true in regard to early intervention/ prevention aspects which is high on the PCC agenda, which may or may not be relevant to the conversation and which is fraught with political sensitivities. 2. What is the angle and purpose of the approach? Are we fielding the right officer ? We are keen to work in partnership to develop positive media promotion, if we can get clarification and assurances we will be fine. Tony From: Charles Stewart Sent: Tuesday, September 24, 2013 02:32 PM To: Jeremy M. Herbert; Ruth Jenkins; Tony Oakman; Deborah Griffiths Cc: Andrew Brunt; Tracey Harrison Subject: RE: Interview on Problem Families Tony – I think this is worth a go …. Charlie Stewart - Assistant Chief Executive Corporate Services City of Stoke-on-Trent Civic Centre, Glebe Street, Stoke-on-Trent ST4 1HH t: 01782 232467 f: 01782 234095 e: [email protected] From: Jeremy M. Herbert Sent: 24 September 2013 09:45 To: Ruth Jenkins; Tony Oakman; Deborah Griffiths Cc: Charles Stewart; Andrew Brunt; Tracey Harrison Subject: RE: Interview on Problem Families Dear all, I understand your concerns, but I genuinely believe that positive engagement is the only way to get the media on our side. I think the risks of non-engagement are greater and create hostility and lack of trust on both sides. 6 Towns is a small community radio station. It’s quirky but it’s a good practise ground for officers and councillors with minimum risk – but also they do have an influence with thousands of followers in the social media field. By providing regular help and support to he has really started to be more appreciative of the work we do and wants to work with to develop a series of programmes on issues that we are involved in. We have been successful so far not only in getting some positive coverage but also in building a more positive and sympathetic relationship with a local opinion former, even if his personal views may not be entirely politically correct. PR is as much about diplomacy and relationship development as message management. Very best wishes Jeremy 2 From: Ruth Jenkins Sent: 24 September 2013 09:26 To: Jeremy M. Herbert; Tony Oakman; Deborah Griffiths Subject: Re: Interview on Problem Families Hi I don't think Tony is keen for us to put officers forward for this radio forum. It seems potentially a risky strategy. I have copied in Tony for info also. Ruth From: Jeremy M. Herbert Sent: Tuesday, September 24, 2013 09:03 AM To: Ruth Jenkins Subject: RE: Interview on Problem Families Ruth, Yes its going ahead. Just no-one from the council yet. The County Council have put someone forward now. I spoke to Cllr Hassall and she can’t make it. I also rang Paula Hammond and she hasn’t responded yet. Ref the comms below when it says Tony doesn’t want it on the agenda, does that mean of the meeting or he doesn’t want us to do the interview at all? Regards Jeremy From: Ruth Jenkins Sent: 23 September 2013 18:46 To: Jeremy M. Herbert Subject: FW: Interview on Problem Families Fyi I assume this is not going ahead? Ruth Ruth Jenkins | Interim Head of Localities People Services Directorate City of Stoke-on-Trent PO Box 631, Civic Centre, Glebe Street, Stoke-on-Trent, ST4 1HH t 01782 235342 m e [email protected] stoke.gov.uk Help save the environment; do not print this message unless you have to. From: Deborah Griffiths Sent: 23 September 2013 16:07 To: Ruth Jenkins Subject: RE: Interview on Problem Families 3 Ruth Tony doesn’t want this on the agenda. Can you/someone speak to her direct please. Thanks Deb. Deborah Griffiths| PA to Director of People Services City of Stoke-on-Trent Civic Centre Glebe Street Stoke-on-Trent ST4 1HH t 01782 235988 f 01782 234095 e [email protected] From: Ruth Jenkins Sent: 20 September 2013 11:16 To: Jeremy M. Herbert Cc: Tony Oakman; Deborah Griffiths Subject: RE: Interview on Problem Families Hi I understand Cllr Hassell is on leave. I assume this is not going ahead? We have portfolio meeting so will check with Tony if he wants it on the agenda.? Thanks Ruth Ruth Jenkins | Interim Head of Localities People Services Directorate City of Stoke-on-Trent PO Box 631, Civic Centre, Glebe Street, Stoke-on-Trent, ST4 1HH t 01782 235342 m e [email protected] stoke.gov.uk Help save the environment; do not print this message unless you have to. From: Jeremy M. Herbert Sent: 20 September 2013 09:25 To: Ruth Jenkins Subject: RE: Interview on Problem Families Ruth, Thanks very much. Who should brief Cllr Hassall on the broader issues – or do you think she is well up to speed on this stuff. Sorry – not my area before so I don’t know much about it myself. Regards Jeremy From: Ruth Jenkins Sent: 20 September 2013 09:24 To: Jeremy M. Herbert Cc: Julie Griffin; Ammie Ghaley Subject: RE: Interview on Problem Families Hi 4 I have copied in Julie as she may be able to identify a family, plus Ammie who has a young person with a positive experience. Ruth Ruth Jenkins | Interim Head of Localities People Services Directorate City of Stoke-on-Trent PO Box 631, Civic Centre, Glebe Street, Stoke-on-Trent, ST4 1HH t 01782 235342 m e [email protected] stoke.gov.uk Help save the environment; do not print this message unless you have to. From: Jeremy M. Herbert Sent: 19 September 2013 15:29 To: Gwen Hassall Cc: Ruth Jenkins Subject: Interview on Problem Families Cllr Hassall, I have been working on trying to bring 6 Towns Radio round to being more positive and it appears to be working. has parted company with because he feels is too “intellectual” and has started to rely on us more and more to help him with his debate programmes on Wednesday nights.