Mapping exercise: How could creative industries foster innovation in tourism in the Northern Dimension area? Country Report – Finland December 2016 Team: Terry Sandell, Lila Skarveli This project is funded A project implemented by by The European Union the PROMAN Consortium 1 Mapping exercise: How could creative industries foster innovation in tourism in the northern dimension area? Country Report – Finland DISCLAIMERS This report has been prepared with the financial assistance of the European Commission. The contents of this publication are the sole responsibility of PROMAN and can in no way be taken to reflect the views of the European Union. This report has been discussed with the international expert concerned in relation to the input work plan agreed with the Client, the expert’s terms of reference and to ensure it contains relevant issues and recommendations, which have been discussed in a debriefing session with the Client. 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To the extent that this report is based on information supplied by other parties, PROMAN accepts no liability for any loss or damage suffered by the client, whether contractual or tortuous, stemming from any conclusions based on data supplied by parties other than PROMAN and used by PROMAN in preparing this report. Framework Contract Beneficiaries 2013 - EuropeAid/132633/C/SER/MULTI Lot 9: Culture, Education, Employment and Social. RfS 2015/369412/1 2 2 Mapping exercise: How could creative industries foster innovation in tourism in the northern dimension area? Country eport – Finland CONTENTS DISCLAIMERS ........................................................................................................................................................................ 2 LIST OF ABBREVIATIONS ................................................................................................................................................. 4 1. INTRODUCTION AND KEY POINTS ....................................................................................................................... 5 2. BASIC COUNTRY INFORMATION ........................................................................................................................ 13 3. CULTURAL AND CREATIVE SECTORS/CCIS IN FINLAND ........................................................................... 14 4. TOURISM IN FINLAND ............................................................................................................................................ 25 5. CCI AND TOURISM SECTOR COOPERATION IN FINLAND .......................................................................... 30 6. FINLAND’S BILATERAL AND MULTILATERAL CCS/CCI AND TOURISM COOPERATION WITH OTHER ND COUNTRIES .................................................................................................................................................. 31 7. CASE STUDIES ........................................................................................................................................................... 33 7.1 GAMES D GAMIFCTION ................................................................................................................................................... 33 7.2 REFINERY (JALOSTAMO) ........................................................................................................................................................ 34 7.3 TEKES N INNOVATION SUPPORT ...................................................................................................................................... 35 7.4 VR IN E TOURISM SECTOR ................................................................................................................................................ 36 7.5 SLUSH – EUROPE’S LARGEST INVESTO ND START-UP EVENT ..................................................................................... 37 7.6 FINNISH FOO N TOURISM STRATEGY ............................................................................................................................ 38 7.7 LUOVA MATK (CREATIVE TRAVEL) - CULTURE CREATORS G TOURISM PROGRAMME’ 2015-2018 ............... 39 7.8 VIS FINLAND NATIONAL UMBRELLA PROGRAMME ‘CULTURE FINLAND’ .................................................................. 39 8. COUNTRY CONCLUSIONS AND OBSERVATIONS ............................................................................................ 41 APPENDIX A. KE FCTS D FIGURES ......................................................................................................................................... 42 APPENDIX B. KEY DCMENTS ND OURCES ............................................................................................................................. 44 3 3 Mapping ercise: could ativ industr foster ovation touri th northern dimension rea? Country eport - Finland LIST OF ABBREIATIONS Aonym/abbreviation Meaning CCI Cultural n Creative ustry CCS Cultural n Creative ector CF Culture inland CIF Creative ndustries inland DCMS Department ulture edia n Sport DMO Destination arketin Organization EAFRD European gricultural und for ural velopment EDEN European estinations Excellence EEC European con Community ELY Centres conomic evelopment, ranspor an the nvironment ERDF European Regional Developmen und ESF European Social und EU European nion FWC Framework ontract GDP Gross estic Product HDI Human evelopment dex ICT Information ommunication chnology IPR Intellectual roper Rights ND Northern ension NDPC Northern ension Partners on ulture OECD Organisation for conomic o-operation nd velopment Saa I Software s ervice usiness elligence SMEs Small n Me nterprise UK Unite ngdom UNCTAD Unite Nations onference n rade nd Development UNESCO Unite Nations ducational ntific n Cultural rganization VR Virtual eality 4 4 Mapping ercise: could ativ industr foster ovation touri th northern dimension rea? Country eport - Finland 1. INTRDTION AND E POINTS one eleven reports e ountries the Northern imension ND) n houl e ea conjunction wi a wel regional/cross-country' epor The eports ve been roduce under e U BENEF WC ontrac ‘Mappin exercise How oul creative dustries r nnovation n is in northern dimension rea?’ in ine the rms reference for tha ontrac The reports low wha s gree the inception repor tage roughou e eri durin whic the work s bee done re s een lose n positive ia wi the executive the orthern imension Partners on ulture NDPC) e reports have een oduce are based n extensive onsultation nd researc involving arge range eople These eople ncluded ountr specialists n officials we re ery indebted. Under erms reference metable r work tarte in ebruar wi completion schedule ecember The llocation time or rk s days spl between o tea members ys or ila arvel an 50 ys err Sandell the ea Leader1 iven the number ountries, n their divers n given e er wide ubjec matter volvin ee ery dynamic nd urrentl fashionable areas - Cultural n Creative ndustries Tour an Innovation - th time onstrain was r real hallenge dee Amongs other gs mean that e ountr vis ab five rkin ys all the ountries ok ace was ically l possible cases vis one uall the capital sa ever effor was de secure ountr overvie whic took account leas some the importan developments king ace n e regions. Quite oon fter tarting our rk rious interestin ometimes hallenging, uestions rose uc as: Is re n reason r itself n considere one the reative industries all e ases the efinitions CIs r an innovation re rious unstabl nd conteste Is this ecause he ecessar action define e precisel and onsistentl a a European level has not been taken or is it because we are in a ‘post-definitional’ era with certain areas man ocial n economic c havin ecome diverse nd omple to categorise asil Touris a iori for Northern mension countries there re otests gains tour recentl in arcelona rguabl the successful uropean n erms f tourism developmen an c ran Wha does ignal b ustainabil n local ommunity engagemen ith/in touris When e talk the uris industr an the ultural n creative ectors peak ame language? Is the tourism industry’s use of culture n heritage because real ngagemen wi the ultural an creative ectors n pite Even en are n ame rection re in real on parallel ut ssentiall separate tracks Shoul touris businesses e ngagin th CCIs r e rsa whic direction the emand an in h ection e uppl Given both ectors re t a arge extent l fragmented a numerical redominance SMEs wha exten the actors volve have e e n capacit engage wit ac r innovativel or therwise 1 Te Sandell ook sponsibil o the tonia, inland, atvia, ithuania nd ussia Federatio reports nd ila Skarvel for he enmark,Germany, celand, orwa Poland nd ede reports. 5 5 Mapping ercise: could ativ industr