Strategy of development of the Association of the „Black Mountain“ Tourism Development The Strategy Paper for the Association of the „Black Mountain “ Tourism Development Bajerov Brežany Bzenov Janov Klenov Kvačany Ľubovec Miklušovce Ovčie Radatice Rokycany Sedlice Suchá Dolina Víťaz Žipov 2012 Buyer Municipality of Klenov Registered office: Municipal Office Klenov 140, 082 44 Klenov Represented by: Jozef Pekár– Mayor Company Identification No: 00327255 Contractor: ENVIO s.r.o. Registered office: Levočská 2 080 01 Prešov Represented by: Jozef Andrej – Managing director Company Identification No: 44402350 Research team: Ing. arch. Václav Hochmuth Ing. arch. Jozef Kužma Ing. arch. Vladimír Nedelko Akad. arch. Ing. arch. Jozef Zelem Bc. Vladimír Nedelko Jozef Andrej Cecília Mihalová CONTENTS: I. Analysis 1. Situational analysis ………………………………………………………….. 3 1.1. Introduction ……………………………………………………………………… 3 1.2. Association of the Black Mountain tourism development, purpose of its creation, object of activity, members of the microregion and its statutory representatives …………………………………………………. 4 1.3 Purpose of processing of the Strategy Paper for the Association of the Black Mountain tourism development ……………………………….. 4 2. Basic characteristics of the villages of the microregion……………………. 4 3. Demographic structure of municipalities of the microregion ……………… 22 4. Amenities, social, cultural and sporting infrastructure of municipalities of the microregion ……………………………………………………………… 39 5. Transport and technical infrastructure of the microregion …………………. 59 6. Economic characteristics of the microregion ………………………………... 61 7. Environment …………………………………………………………………… 63 8. History ……………………………………………………………………………. 72 9. Archaeological sites ……………………………………………………………. 76 10. Cultural monuments …………………………………………………………… 79 11. Tourism ………………………………………………………………………….. 83 11.1. Supply and demand of tourism, visit rate in the microregion ………………. 83 11.2. Competition and status of the microregion on the tourism market ……….. 105 11.3. Marketing of tourism, its organization and regional management ………… 106 12. SWOT – analysis of respected territory ……………………………………… 109 12.1. SWOT analysis of the potential of the microregion …………………………. 109 12.2. SWOT analysis of the potential of the villages associated in the microregion ………………………………………………………………. 110 13. SWOT analysis of the potential of tourism in the microregion …………….. 120 14. Critical areas …………………………………………………………………… 122 II. Synthesis 1. Proposal part …………………………………………………………………… 123 1.1. Vision of development and promotion of tourism in the microregion, strategic goals …………………………………………………………………... 123 1.2. Action plan ………………………………………………………………………. 125 1.2.1. Proposed priorities, measures and activities of tourism ……………………. 125 1.3. Proposal for strategy implementation and recommendations ……………... 139 1.3.1. Specification of priority tasks and main themes …………………………….. 139 1.3.2. Proposal for time schedule of the Action plan (2012 – 2014) ……………… 141 1.3.3. Database of priority projects (selected activities) …………………………… 143 2. Cohesion of the strategy with the regional documents of the Prešov Self-Governing Region ……………………………………………………….. 148 3. Recommendations for Programmes of economic and social development of the villages and for Land use plans on the level of the villages ……………………………………………………………………. 148 4. Conclusion ………………………………………………………………………. 148 5. Reference documents ………………………………………………………….. 149 I. Analysis 1. Situational analysis 1.1. Introduction The Strategy Paper for the Association of the „Black Mountain“ tourism development is part of Integrated Development Strategy and Tourism Promotion of the Association of the „Black Mountain“tourism develop project, which is co-financed by the European Union. It is implemented under the Regional Operational Programme – action: Support and development of tourism infrastructure; priority axis – Strengthening of cultural potential of regions and development of tourism. The main objective at the processing of the Strategy Paper is to evaluate, on the basis of carried analysis, strengths and weaknesses of the microregion in the field of tourism and to propose fundamental strategic vision. The Strategy will serve as fundamental programming document for promotion of tourism development in the area. The main reason is to support basic assumptions for coordinated development of tourism throughout the area, to identify strengths and weaknesses of the current state of development and on its basis to work out a development vision and strategy project for competitive product of tourism. The plan is fully in line with the programming documents at national (National Tourism Development Strategy of SR) and regional level (Programme of Economic and Social Development of the Prešov Region. Processing of the Strategy Paper is also a precondition for the possibility of applying for support from different subsidy titles of European, national and regional policy of regional development. All previous findings are summarized in this Strategy Paper using SWOT analysis. The result is a draft of strategic vision in time horizon until 2025 and a draft of strategic objectives, priorities and actions. Complete tourism analysis of the area was formulated in the first phase. The second phase was focused on drafting a basic structure of priorities and actions and their fulfilment with activities. All villages, municipalities, business operators and non-profit organizations were actively involved in its creation. Critical success factor of the Strategy Development Paper will be primarily based on co- operation of all involved – representatives of public administration, SNC SR, entrepreneurs, SCCI, SAFC, non-profit organizations, professional and general public and others. Their collaboration will be crucial at all document processing stages and above all at a common framework agreement on the drafted priorities and actions. Relevant comments received by the processor or the buyer were evaluated and incorporated into the submitted complex version of the paper in due course. 3 1.2. Association of the Black Mountain tourism development, purpose of its creation, object of activity, members of the Association and its statutory representatives The Black Mountain microregion was founded in 1989 as the Association of the Black Mountain tourism development. It is created by 15 municipalities: Bajerov, Brežany, Bzenov, Janov, Klenov, Kvačany, Ľubovec, Miklušovce, Ovčie, Radatice, Rokycany, Sedlice, Suchá Dolina, Víťaz and Žipov. The name of the microregion is according to dominant the dominant mountain chain of Šarišská vrchovina (Šarišská highlands) with mountains of Čierna hora (Black Mountain), which is divided into 5 subunits: Roháčka, Bujanovské hills, Pokryvy, Sopotnické hills a Hornádske predhorie. The Black Mountain microregion is situated on the Eastern Slovakia, on the boundary-line of the regions of Šariš and Spiš, in a triangle of cities of Prešov, Košice and Spišská Nová Ves. It is a part of the administrative unit of Prešov region and Prešov district. A positive feature for tourism development in this area is its relative good availability, as well as closeness of the district city of Prešov, from bigger cities it is Košice. 1.3. Purpose of processing of the Strategy Paper for the Association of the Black Mountain tourism development The Black Mountain microregion was founded in 1989 as the Association of the BlackMountain tourism development. It is created by 15 municipalities: Bajerov, Brežany, Bzenov,Janov, Klenov, Kvačany, Ľubovec, Miklušovce, Ovčie, Radatice, Rokycany, Sedlice, Suchá Dolina, Víťaz and Žipov. The purpose of the foundation of the Association was to make attractive touristically and to make the Black Mountain and also in order to help attract tourists and raise the profile of this interesting region. The object of activity of the Association is to provide development documents of the microregion, land use plans of municipalities, raise standard of living of citizens, support activities aimed at developing cooperation with foreign partners, maintain and develop cultural heritage and assist in protection of cultural and natural heritage. The headquarters of the Association is Municipal Office of Klenov. The statutory representative is Mgr. Mária Čuchtová. 2. Basic characteristics of the villages of the microregion The Black Mountain microregion is a grouping of 15 municipalities - Bajerov, Brežany, Bzenov, Janov, Klenov, Kvačany, Ľubovec, Miklušovce, Ovčie, Radatice, Rokycany, Sedlice, Suchá Dolina, Víťaz a Žipov. The name of the microregion is according to the dominant mountains of the Šarišská highlands with the mountains of the Black Mountain, which is divided into 5 subunits Roháčka, Bujanovské vrchy, Pokryvy, Sopotnické vrchy and Hornádske Predhorie. The Black Mountain microregion is situated in eastern Slovakia, on the boundary-line of the regions of Šariš and Spiš, in a triangle of cities of Prešov, Košice and Spišská Nová Ves. It is a part of the administrative unit of Prešov region and Prešov district. A positive feature for tourism development in this area is its relative good availability, as well as closeness of the district city of Prešov, from bigger cities it is Košice 4 Administrative incorporation of the territory BTU area Altitude Residential Municipality BTU code 2 in hectares in metres density/km Region: Prešov District: Prešov Bajerov 524174 663 349 68 Brežany 524255 330 367 48 Bzenov 524263 320 304 235 Janov 524581 472 294 64 Klenov 524646 1537