cleaning specialistIssue 8 summer 2002 news and information from Prochem Europe for the carpet,fabric and floor care professional Simply the best How to provide excellent customer service Rich rewards Ways to work for the wealthy Cleaning up Your four page guide to truckmount technology welcome What’s inside? Published by: Prochem Europe Ltd Oakcroft Road Chessington Surrey KT9 1RH Tel: 020 8974 1515 Fax: 020 8974 1511 Email: [email protected] www.prochem.co.uk www.prochem-europe.com Film set the standards Editor: 5 You liked it! Peter Muir – PMPR Business Communications Market House, Market Square Winslow, MK18 3AF Tel: 01296 715228 Email: [email protected] Rich rewards Designed and produced by: 10-11 Four ways to work Headlines Corporate News Ltd for the wealthy Medina House 318 Silbury Boulevard Milton Keynes MK9 2AE © Copyright 2002 Prochem Europe Ltd. Cleaning up Material may not be reproduced in any Your four page guide to truckmount technology form without written permission from 16-20 Prochem Europe Ltd Our cover star this issue is Adam Jankowski from Valetek. Adam has achieved so much success with his truckmount – that he is purchasing another. Read more about Adam’s commitment to customer care in the next issue of Cleaning Specialist. Your letters Here’s a happy start for a new business … Here’s another great letter with an interesting marketing proposition … Dear Prochem, Dear Prochem, We have just started carpet and upholstery cleaning in Great I would like to know if you would mind if I include your Yarmouth and surrounding areas, and chose your Fivestar machine company's name and logo within my advertisements in publications as our first cleaner. We have been overwhelmed with the initial such as Yellow Pages, Thompson Local and local press advertising. response and are very pleased with the machine and its cleaning I have been using Prochem chemicals for at least the last ten standards! years, and I have got to say there isn't anything out there any better. We are using all your chemicals in our machine and sprayers I am particularly impressed with your Woolsafe and Citrus Gel and would be grateful if you could send us a copy of your CD-ROM products, which I get from Dowding and Plummer in Birmingham. with all the COSHH sheets, etc as we would find this helpful on The reason that I am asking about using your name and logo is identifying the correct chemicals for stain removal. just that they help make my advertising look more professional. Hopefully, if all continues to go well, we are well on the way towards our second machine, which will of course be from the Thanks, Prochem range! Kiernon Bromley We purchased our Fivestar from Hugh Crane Cleaning Bromley Carpets Equipment at Acle, Norfolk and would like to commend you both Tipton on an excellent service. MANY thanks to Kiernon – the Prochem response was ‘yes’. Kind Regards, Find out more about how Prochem users can implement the Prochem logo in their marketing; articles on page 3 and 12. Alex Seaton Squeaky Clean Correction Apologies to our friends at Disaster Restoration, their Great Yarmouth website address is www.drl.net and not as given in the last edition of Cleaning Specialist. CS 2 news 1st Stop for Number 10 OT everyone gets “I was there to clean the communal hallway and that alone took me seven the call to the hours!” It being a quiet day at Number country’s ‘seat of 10, lucky Richard was treated to a mini- Npower’. So count Richard Bailey tour of some of the staterooms, mostly of south London’s First Stop as rugs laid on hardwood floors. Number 10 was a treat of a job for a member of the chosen few. Richard Bailey but not all his work is When luxury carpets at Number 10, quite as salubrious. His next project that Downing Street required a good clean, day was a housing association for facility managers at one of Britain’s most homeless mums. The day after, the man famous buildings contacted manufacturer, from 1st Stop was cleaning luxury flats, Brintons, for advice on where to go. and then went on to a council property. The company provided a list of The company employs three, Woolsafe-approved operators in the including Richard, in addition to some London area. 1st Stop lived up to its part-time staff. name by being the closest to the Prime “Prochem technology works very Minister’s home. Richard, a Prochem well. The Steempro is a reliable and Steempro 2000 user, recalls the manoeuvrable extraction machine. In experience of his visit to Downing Street: London, where you have a problem with “The exterior you see on the TV access because of parking restrictions, News is just one tiny element of the site. you need a reliable and lightweight It’s a bit like Doctor Who’s Tardis!” portable and this fits the bill.” Downing street received a The reason for this trick-of-the-eye is 1st Stop Cleaning undertakes carpet, thorough clean from 1st Stop. that Number 10 is really two townhouses rug and upholstery cleaning, domestic conjoined to the Chancellor of the and commercial cleaning, estate cleaning Exchequer’s home at Number 11 and in and maintenance, garden clearance and Web watch: turn to an annexe in which a huge staff go maintenance, window and patio cleaning, www.1ststopcleaning.co.uk about the day to day affairs of state. and premises de-flooding. Improved clean-up rate Big Brand FOR Prochem Europe’s sales Sutton in Surrey. support representative Roy Pardoe, the term Highdown is training inmates into COULD you use the support of a major ‘inside job’ takes on new meaning when becoming professional cleaners and brand to help sell in your cleaning it comes to providing training support for Prochem technology and chemicals are service? Her Majesty’s Prison at Highdown near being used for the job. As a Prochem user, you can tap into “Training manager Beryl Galan and a the high level of brand awareness about colleague from a nearby prison came on a Prochem. Prochem Europe is providing Prochem training course after reading one logos for use on sales literature, letter of our catalogues,” says Roy. “The staff headings and related print as well as for had an old extraction machine at uniform and vehicle decals. Highdown and had ordered a Steempro to The Prochem System logo is replace it.” available, as is product photography and Roy went along to provide some on- the use of sales text from the current site training and found that Highdown has Prochem Professional Cleaning Products a very good training area for floor catalogue to help promote your cleaning. business’s relationship with Prochem. “It was very well turned out and run. When it comes to promoting your Around 20 prisoners and five supervisors association with Prochem, were talked through how to use the permission is subject to approval machine. They were very pleased with it. based on completion of an The Prochem system is helping Highdown is not for hard cases – they Advertising Material Declaration inmates to become professional were by and large a nice bunch of lads,” Form, which is available now from cleaners. recalls Roy. “I was more intimidated by the Marketing Department on the security getting into the prison itself!” telephone: 020 8974 1515. 3 news Commutors are greeted Bad news, by clean Connex trains good news thanks to Comatec. HARD on the heels of Cleaning Specialist’s story on Southern Cleaning Supplies’ phoenix-like return from the ashes after a fire destroyed its premises, we hear how bad news can become good. Proprietor Peter Wyatt reports brisk sales after a successful move into his refurbished building and has spotted some new faces at his trade counter on Ferndown Industrial Estate in Wimborne, Dorset. “One chap came in who had read about us. He was interested in car valeting equipment and bought a Cleaner trains selection of Prochem products,” says Peter. “That article was a very nice piece of publicity for us!” And what have the customers had to say about the premises? Says Peter: “Well, we have purposely kept to the for Connex same décor as before the fire, so some, who come in less regularly, OOD news for suggested we have been re-decorating south-east UK Product at-a-glance guide while one annual customer asked commuters. An The Polaris 500 offers unrivalled whether we had re-pointed a wall! portability, ease of operation and The industry is conservative by Gassault on dirty train interiors performance and is ideal for cleaning and large so we try not to change has been launched by contract enclosed areas like trains and buses. too much!” cleaning specialist Comatec for There are four Polaris models to Southern Cleaning Supplies choose from with the 1200 unit Telephone: 01202 893302. rail operator Connex South Eastern using Prochem capable of tackling large open areas Reader note! … car valeting is a while retaining great handling. business with good prospects and Europe’s Polaris, Spot-Pro and The Bazooka is used with its partner Prochem markets a cleaning system Bazooka technology. Spot Remover Aerosol to instantly designed specially for the job plus a remove ground-in gum, sticky sweets London-based Comatec is now brand new machine in its Valet Pro. and adhesive from carpet, hard floors ordering Prochem Europe Polaris 500 and concrete without mess. Perfect carpet soil extractors in addition to the for transport and stations and depots Bazooka gum and spot removal machines Shawly the – and the whole job can be carried in use (see Cleaning Specialist Issue 6).