Outdoor Industry Association Member Resource Guide 2007 WHAT’S INSIDE RESEARCH REPORTS 101 RETAILER TRAINING TIPS EXPLORING THE XML INITIATIVE GOING GREEN TRADE POLICIES Q&A PLUS! COMPREHENSIVE OIA MEMBER LIST UTAH: Your 2.3 trillion square-foot product For information on the most incredible place your company could imagine locating, 13,000 call the good folks at EDCUtah, 1-800-574-UTAH testing facility. + (8824) or drop by www.edcutah.org foot peaks, white water rapids, red rock deserts. Just some of the reasons why the world’s leading outdoor brands claim Utah as home. Accessible. Usable. Livable. Give us a call; we’ll show you around. ©2006 Economic Development Corporation of Utah Have you activated your FedEx ® shipping discounts? Why not? Since you belong to OIA, you’re entitled to save up to 49% on select FedEx Express® and FedEx Ground® services. It’s the FedEx Advantage — another great advantage for members of OIA. Simply call 1.800.475.6708. Your OIA Member Discounts Up to 44% off Select FedEx Express® services Up to 49% off Select FedEx® international services Up to 19% off Select FedEx Ground® services Up to 10% off Select FedEx Home Delivery® services FedEx discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums, minimums, accessorial charges or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. Eligible services and discounts subject to change. For eligible FedEx services and rates, contact your association or your freight savings program provider, Outdoor Industry Association. See the applicable FedEx Service Guide or FXF 100 Series Rules Tariff for terms and conditions of service offerings and money-back guarantee programs. FedEx service marks used by permission. © 2006 FedEx MEMBER RESOURCE GUIDE 2007 OIA 2007 Calendar VOLUME 4, ISSUE 1 of Events OIA Staff MARK YOUR CALENDARS FOR THESE Frank Hugelmeyer, President OUTDOOR INDUSTRY [email protected] FOUNDATION IMPORTANT INDUSTRY DATES. 303.327.3501 Michelle Barnes, Vice President [email protected] Lori Herrera, VP Finance 303.327.3502 [email protected] Ali Steimke, Outreach Manager JANUARY 26 303.327.3507 [email protected] Outdoor Retailer Backcountry Basecamp 303.327.3515 MEMBER SERVICES OIF Outdoor Idols Announced Clint Wall, Research Manager Ann Obenchain, Director of [email protected] Member Services, Marketing 303.327.3505 JANUARY 27-30 [email protected] Bryan Mahler Outdoor Retailer Winter Market 303.327.3514 Outreach Coordinator [email protected] Megan Davis 303.327.3512 JANUARY 27 Communications Manager OIA Industry Breakfast [email protected] FINANCE & ADMINISTRATION Lori Herrera, VP Finance 303.327.3513 OIA Retailer Seminars [email protected] 303.327.3507 Melanie Long JANUARY 28 Member Development Cindy Haddox OIA Retailer Seminars [email protected] Accounting Manager [email protected] 303.327.3504 303.327.3508 JANUARY 29 Ingrid Malmberg Adele Sparkman OIA Retailer Seminars Event Coordinator Staff Accountant [email protected] [email protected] 303.327.3503 APRIL 17-19 303.327.3517 Receptionist & Office Administrator OIA Summit – Washington, D.C. Clint Wall, Research Manager 303.327.3500 [email protected] OIA MEMBER RESOURCE 303.327.3505 JUNE 23 GUIDE STAFF The Great American Backyard Campout Managing Editor GOVERNMENT AFFAIRS Wendy Geister, GearTrends® Amy Roberts AUGUST 7-8 Director of Government Affairs Design Director John Davidson, Rocket Design Outdoor Retailer On Water Demo [email protected] 303.327.3511 Editorial Nancy Coulter Parker AUGUST 9-12 Alexander Boian, Legislative Advertising Sales Outdoor Retailer Summer Market Affairs Associate for Trade Policy Randall Lavelle [email protected] [email protected] AUGUST 9 303.327.3509 970.948.7213 OIA Industry Breakfast FOR MORE INFORMATION Outdoor Industry Association SEPTEMBER 4909 Pearl East Circle, Ste. 200, Boulder, CO 80301 Phone: 303.444.3353 • Fax: 303.444.3284 Worldwide Day of Play www.outdoorindustry.org OIA exclusively endorses Outdoor Retailer Summer and Winter Markets, OCTOBER 2-4 the largest outdoor product tradeshows in the world. OIA Rendezvous – Vancouver, WA Copyright ©2007 by Outdoor Industry Association. No part of this magazine may be reproduced without written consent of the publisher. Not responsible for unsolicited material. All rights reserved. Postmaster: Send address changes to Outdoor Industry Association, 4909 Pearl East Circle, Ste. 200, Boulder, CO 80301. 4 # 2007 OIA DIRECTORY WWW.OUTDOORINDUSTRY.ORG GE Money Sales Finance Compete Introducing the new Sport Finance Program from GE Money, designed to help you — and your customers — compete to win. With the Sport Finance Program from GE Money, you have power to help customers get the gear they need for top performance — today! With GE Money you can: ■ Help customers get the best gear with flexible financing and generous credit lines ■ Score 100% funding in 48 hours without layaway plans or in-house credit ■ Improve your game by driving customer loyalty and repeat business ■ Team up with GE Money for FREE sales training and in-store display materials Want to increase your store’s performance? Enroll in the Sport Finance Program from GE Money today. Call 866-210-1646 www.gesportcard.com The Official Sport Card of Code: Sport Table of Contents GOING GREEN | Considering taking your business in a green 10 direction? OIA talks to industry companies that have taken steps to become more environmentally conscious and achieve greater environmental efficiency. Discover insights on how to make the first move. EXPLORING THE XML INITIATIVE | Improving technical 12 communications with business partners can greatly improve efficiency, eliminate order errors and free up staff time. The B2B XML Standards offer the outdoor industry a cost-effective way to improve this relationship. Read how businesses are making it happen and if it’s right for you. ACTIVE OUTDOOR RECREATION ECONOMY REPORT 14 Cities, towns and communities across the United States have leveraged active outdoor recreation to improve their economic gain. The Active Outdoor Recreation Economy Report can help businesses quantify their value—above and beyond just providing fun. Photo © Cameron Lawson RESEARCH REPORTS 101 | You know that OIA offers research 15 to its members, but you haven’t taken the time to put it to work for your business. Learn how to make the most of the research that’s available to members to grow your business and become more competitive. TRAINING TOOLS FOR SPECIALTY RETAILERS | In an 16 interview with retail training specialist Harry J. Friedman from The Friedman Group, OIA finds out how retailers can better train—and retain—quality retail staff. EXTRAS OUTDOOR INDUSTRY FOUNDATION REPORT | OIF, the 18 association’s non-profit foundation, has a full schedule of programs to engage youth, families and OIA members to get active in the outdoors. OIF makes 4 | Schedule of Events it easy for industry businesses to get involved and, in the process, develop lifelong outdoor enthusiasts. 4 | OIA Staff Guide TRADE ISSUES | Ever wonder what goes on behind the scenes to 20 make sure your products get to retail shelves expeditiously and cost effec- tively? OIA talks with its trade counsel to get the inside story on the process, 8 | Letter from the President and why trade issues are imperative to every outdoor business. 24 | OIA Board of Directors OUTDOOR INDUSTRY ASSOCIATION UPDATE | Get the 22 lowdown on the programs, initiatives and events that OIA and OIF have implemented over the past year and plans for 2007. OIA MEMBER DIRECTORIES... 26 26 | Category List | A quick reference list of member companies, broken out by category. 32 | Member List | A comprehensive list of OIA members complete with contact information. Cover photo © Cameron Lawson 6 # 2007 OIA DIRECTORY WWW.OUTDOORINDUSTRY.ORG LETTER President’s Note top priority for Outdoor Industry Association is to provide A members with the most up-to-date and relevant resources that improve business operations, and the tools to connect to them. In short, we strive to ensure OIA members gain a competitive advantage in this increasingly chal- lenging marketplace. This year’s Member Resource Guide is more than just a directory of OIA members, programs and services; it’s a resource that will hold relevance to your business throughout the course of the year. The 2007 Member Resource Guide Suzanne Sizer Photography will provide you with contacts from within the industry, and out, who can help improve your business. The content introduces practical insights to maximize business operations, promote best practices, develop a competitive edge, and create business relationships that strengthen the outdoor industry as a whole. Our mission for OIA is to ensure the growth and success of the outdoor industry. The 2007 Member Resource Guide delivers on the promise of bringing you well-developed materials that help your business prosper and grow. Throughout the year, OIA has been listening to you, our valued members, in order to hone our services and benefits to better meet your needs. In the coming year, you will see numerous new member benefit programs aimed at supporting our supply chain membership. OIA promises to: • deliver new research reports that give member businesses an edge