PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI MEANINGS OF LIFESTYLE MEMES IN ENGLISH: PRAGMATIC-SEMIOTIC ANALYSIS A THESIS Presented as Partial Fulfillment of the Requirements to Obtain the Magister Humaniora (M. Hum.) Degree in English Language Studies by Christine Permata Sari Student Number: 156332015 THE GRADUATE PROGRAM OF ENGLISH LANGUAGE STUDIES SANATA DHARMA UNIVERSITY YOGYAKARTA 2018 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ACKNOWLEDGEMENT First of all, I would like to thank Almighty God, Jesus Christ, for His blessings and loves so that I can finish my study in the graduate program in Sanata Dharma University. Because of His guidance and care, I can keep struggling to do my best since there were lots of barriers and challenges in finishing this work. I would like to give my greatest gratitude to my thesis advisor, Dr. B.B. Dwijatmoko, M.A. for his feedback, tremendous help, suggestions, patience, and kindness during the thesis consultation process. I would also like to sincerely thank Dr. Sunarto and Bp. Paulus Sarwoto, Ph. D. as my thesis reviewers who have given me advices and feedbacks towards my thesis accomplishment. I would also thank Ibu Novita Dewi, Ph.D as my examiner who had given me abundant feedbacks and help me in obtaining the depth analysis of my thesis. I also would like to thank Dr. Fr. B. Alip, M.Pd. for the suggestions. I would also like to convey my earnest gratitude to Father Dr. Gregorius Budi Subanar, SJ. for his time and willingness to teach me Semiotics in a fun way since it was a new topic for me. I really appreciate all the suggestions for the improvement. I would also like to express my indescribable gratitude for all staffs in Lembaga Bahasa Universitas Sanata Dharma for giving me abundant opportunities and experiences to train and improve myself, especially to Ibu Dr. B. Ria Lestari, M.Sc. who always gives me advices and opportunities especially for teaching BIPA. My deeply gratitude also goes to my friends from ELS batch 2015 especially class B for the friendship and the moments. Further, I am deeply indebted the Bimokers Mevita, Yosa, Vian, Marschall, Febby, and Anna who have the same struggle like me. I thank you for all the time working on our project together, and our discussion and sharing moments. I never feel old when I am around you even though I am the oldest among us. Also, I would like to vi PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI vii thank Sodiek Imam Prasetyo, the best mining engineer I have ever met, Mba Verena Vega, and my GANK COBRA (Noviana Dewi Wijayanti, Anggun Via Grasma W.U., and Stefi Prita Sari T.), my closest friends, for the endless friendship, advices, love, caring, understanding, and positive encouragements. Thank you for always being there. My abundant thanks also my former workmates in HR Department in my previous workplace, a mining company in East Borneo, Pak Dewa, Pak Adi, Mba Icha, Rinceu, and Mpi, who always support me to reach my dream and gave me a warm farewell on my last day of my resignation. I appreciate all laughs, tears, and things we do together within three years. I never expected to have such a warm new family in a new place that I never thought about before. Last, my special regards and overwhelming gratitude are presented to my beloved family Bapak Sudarno, Ibu Tri Sunindyowati, Mbak Christiana Novitawati, Mas Kristanto Tri Nugroho, Mas Christian Budi Atmojo, and Bulek Endang Hartati for teaching me about life and giving me guidance, prayers, and strengths to reach my dreams. My big gratitude is also addressed to people whom I cannot mention their names one by one for helping me to accomplish this thesis. Christine Permata Sari PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI TABLE OF CONTENT TITLE PAGE ................................................................................................................. i APPROVAL PAGE ...................................................................................................... ii THESIS DEFENSE APPROVAL PAGE .................................................................... iii STATEMENT OF WORK ORIGINALITY ................................................................ iv LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS ..................................................................... v ACKNOWLEDGEMENT ........................................................................................... vi TABLE OF CONTENT ............................................................................................. viii LlST OF TABLES ........................................................................................................ x LlST OF APPENDICES .............................................................................................. xi ABSTRACT ................................................................................................................ xii ABSTRAK ................................................................................................................. xiii CHAPTER 1 ................................................................................................................. 1 1.1 Background of the study ......................................................................................... 1 1.2 Research Questions ................................................................................................. 7 1.3 Research Objectives ................................................................................................ 8 1.4 Research Benefits .................................................................................................... 8 CHAPTER II ............................................................................................................... 10 2.1 Review of related literature .................................................................................. 10 2.1.1. Text........................................................................................................... 10 2.1.2. Pragmatics ................................................................................................ 13 2.1.2.1 Speech Act.................................................................................... 13 2.1.2.2 Presupposition .............................................................................. 15 2.1.2.3 Implicature ................................................................................... 18 2.1.2. Semiotics .................................................................................................. 20 2.1.3. Verbal humor............................................................................................ 24 2.1.4. Internet Memes ......................................................................................... 30 2.2 Review of related studies ..................................................................................... 33 2.3 Theoretical Framework ........................................................................................ 34 CHAPTER III ............................................................................................................. 37 viii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ix 3.1 Type of Study ....................................................................................................... 37 3.2 Data collection ..................................................................................................... 39 3.3 Data analysis ........................................................................................................ 40 CHAPTER IV ............................................................................................................. 43 4.1 The relationship among the text, the image, and its interpretation ....................... 43 4.1.1 The significance of the caption and the image in a meme ............................. 44 4.1.2 The influence of the image in a meme to the caption writing ........................ 49 4.2 The meaning of lifestyle meme ............................................................................. 54 4.2.1 The meaning of meme based on the theme of the lifestyle categories ........... 56 4.2.1.1 Healthy lifestyle ........................................................................... 57 4.2.1.2 Social Media ................................................................................. 74 4.2.1.3 Shopping life ................................................................................ 77 4.2.1.4 Working life ................................................................................. 80 4.2.2 The Types of speech acts used in the memes ................................................. 81 CHAPTER V ............................................................................................................... 90 5.1 Conclusions ........................................................................................................... 90 5.2 Recommendations ................................................................................................. 92 REFERENCES ............................................................................................................ 94 APPENDICES .......................................................................................................... 102 APPENDIX A ..........................................................................................................