The Government of the Republic of Zimbabwe (GOZ) Ministry of Tourism and Hospitality Industry (MOTHI) Community Based Tourism Master Plan Targeting Poverty Alleviation in The Republic of Zimbabwe Final Report Main Text June 2017 Japan International Cooperation Agency (JICA) Center for Advanced Tourism Studies, Hokkaido University International Development Center of Japan Inc. SO JR 17-002 The Government of the Republic of Zimbabwe (GOZ) Ministry of Tourism and Hospitality Industry (MOTHI) Community Based Tourism Master Plan Targeting Poverty Alleviation in The Republic of Zimbabwe Final Report Main Text June 2017 Japan International Cooperation Agency (JICA) Center for Advanced Tourism Studies, Hokkaido University International Development Center of Japan Inc. Community Based Tourism Master Plan Targeting Poverty Alleviation in the Republic of Zimbabwe Final Report Main text Table of Contents 1. Introduction ................................................................................................................ 1-1 1.1 Background of the project .......................................................................................... 1-1 1.2 Outline of the project ................................................................................................. 1-2 1.3 Implementation structure ........................................................................................... 1-3 1.4 Schedule of the project .............................................................................................. 1-4 1.5 Structure of the Draft Final Report ............................................................................. 1-5 Part 1: Pilot Project 2. Gairezi Ecotourism .................................................................................................... 2-1 2.1 Overview of pilot project at Gairezi Ecotourism ......................................................... 2-1 2.2 Situation of community and CBT development ......................................................... 2-2 2.3 Pilot project plan ........................................................................................................ 2-5 2.4 Progress of the pilot project ....................................................................................... 2-6 2.5 Future activities ....................................................................................................... 2-16 3. Tengenenge Arts & Crafts ......................................................................................... 3-1 3.1 Overview of pilot project ............................................................................................ 3-1 3.2 Situation of community and CBT development ......................................................... 3-2 3.3 Pilot project plan ........................................................................................................ 3-5 3.4 Progress of the pilot project ....................................................................................... 3-6 3.5 Future activities ....................................................................................................... 3-19 4. Chesvingo Cultural Village ........................................................................................ 4-1 4.1 Overview of the pilot project ...................................................................................... 4-1 4.2 Situation of community and CBT development ......................................................... 4-2 4.3 Pilot project plan ........................................................................................................ 4-4 4.4 Progress of the pilot project ....................................................................................... 4-5 4.5 Future activities ....................................................................................................... 4-22 i 5. Bulawayo Township Tour .......................................................................................... 5-1 5.1 Overview of the pilot project ...................................................................................... 5-1 5.2 Situation of community and CBT development ......................................................... 5-2 5.3 Pilot project plan ........................................................................................................ 5-4 5.4 Progress of the pilot project ....................................................................................... 5-5 5.5 Future activities ....................................................................................................... 5-18 6. Findings and Challenges of the Pilot Projects ........................................................... 6-1 6.1 CBT Development process ........................................................................................ 6-1 6.2 Product development ................................................................................................. 6-2 6.3 Marketing ................................................................................................................... 6-4 6.4 Capacity development ............................................................................................... 6-6 Part 2: CBT Manual and CBT Handbook 7. Community Based Tourism Manual .......................................................................... 7-1 7.1 Introduction ................................................................................................................ 7-1 7.2 Community and Community Based Tourism ............................................................. 7-3 7.3 Development process of CBT .................................................................................... 7-9 7.4 Monitoring & evaluation ........................................................................................... 7-56 7.5 Cooperation with relevant organisations ................................................................. 7-60 8. Community Based Tourism Handbook ...................................................................... 8-1 8.1 The purpose of the Community Based Tourism Handbook ....................................... 8-1 8.2 Contents of the Community Based Tourism Handbook ............................................ 8-1 9. Conclusions and Recommendations ......................................................................... 9-1 9.1 Achievements of the master plan project .................................................................. 9-1 9.2 Direction of CBT Development after the master plan project .................................... 9-1 9.3 Expected activities at the pilot sites after the master plan project ............................. 9-2 9.4 Necessary actions to invite tourists to CBT sites ....................................................... 9-3 ii List of Tables Table 1.1: Members of Steering Committee ......................................................................... 1-4 Table 2.1: Overview of pilot project at Gairezi Ecotourism ................................................... 2-1 Table 2.2: Numbers of visitors and accommodation guests in Gairezi Ecotourism ............. 2-4 Table 2.3: Pilot project plan for Gairezi Ecotourism ............................................................. 2-6 Table 2.4: Target and market priority in Gairezi Ecotourism .............................................. 2-16 Table 3.1: Overview of the pilot project at Tengenenge Arts & Crafts ................................. 3-1 Table 3.2: Pilot project plan for Tengenenge Arts & Crafts .................................................. 3-6 Table 3.3: Model itinerary in Tengenenge Arts & Crafts .................................................... 3-10 Table 3.4: Five activities recommended in Tengenenge Arts & Crafts .............................. 3-10 Table 3.5: Priority of market promotion for Tengenenge Arts & Crafts .............................. 3-16 Table 4.1: Overview of the pilot project at Chesvingo Cultural Village ................................. 4-1 Table 4.2: Pilot project plan for Chesvingo Cultural Village ................................................. 4-5 Table 4.3: Demarcation between model culture facilities and actual village ...................... 4-10 Table 4.4: Points to assess guiding skill ............................................................................. 4-11 Table 4.5: Opinions from ghost tourists .............................................................................. 4-12 Table 4.6: List of villages CBT members come from .......................................................... 4-13 Table 4.7: Priority of market promotion for Chesvingo ....................................................... 4-18 Table 5.1: Overview of the pilot project in Bulawayo Township Tour ................................... 5-1 Table 5.2: Pilot project plan for Bulawayo Township Tour ................................................... 5-5 Table 5.3: Priority of market promotion in Bulawayo .......................................................... 5-15 Table 7.1: Difference of legal entities for CBT .................................................................... 7-14 Table 7.2: Types and roles of technical sub-committees ................................................... 7-18 Table 7.3: Survey items on community’s society ............................................................... 7-26 Table 7.4: Survey items on community’s economy excluding CBT ...................................