Socialbakers Analytics User Guide ANALYTICS GUIDE Table of Contents BY SOCIALBAKERS 02 Getting Started 03 Analyzing Facebook 18 Content Newsfeed 60 Multiplatform Dashboard 04 - Promoted Post Detection 25 Reporting 63 Pages/Profiles/Channels Overview 05 - Community Analysis 31 Settings section 65 Comparative Analytics & Benchmarking 06 - Facebook Insights 33 Numbers & Time 66 Visualization of data 17 Analyzing Twitter 47 General setting 67 Analyzing YouTube 52 User Rights Management 69 Analyzing VK 54 Teams 71 Analyzing Instagram 56 Social Visit 74 Statistics Product & Solutions Blog Social Media Resources Company ANALYTICS GUIDE Getting Started BY SOCIALBAKERS 03 Activate all three ways of logging in by going to Settings and picking Users, and then selecting a particular user profile. Welcome to Socialbakers Analytics! Log in or use your or profile and let’s get started! Then click on Manage Your Socialbakers Account and connect your Facebook Profile, Twitter Profile or email address. Statistics Product & Solutions Blog Social Media Resources Company Multiplatform Dashboard ANALYTICS GUIDE BY SOCIALBAKERS 04 The first thing you will see when you log in will be themultiplatform dashboard. Here you can see how the social media performance of your monitored Pages is evolving 2 on each platform in a single cross-platform view. You can see what’s going on with KPIs, 1 3 like best post types, top performing posts on Facebook, along with the evolution of interactions, fan bases, fan posts and questions and average response times and rates – all at the same time and across all platforms. 1 Standard and Labeled view Using the standard view, you can look at the summary metrics across platforms for all of your monitored pages, profiles and channels, or for the pages with a label only. Having two views gives you the option between looking at the general picture, or at a targeted, important subgroup of your choice! 2 Set the time range For which you’d like to see data at the top of the page. 3 Export To get the data in a report (either PDF, PNG or XLS), click the export button at the top of the page. You can also set up the platform to send you automated reports periodically. Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 05 The navigation bar on the left hand side lists all of the platforms which are covered in Socialbakers Analytics. Click on any one to get to the Pages / Profiles / Channels Overview – an overview of the monitored pages for a particular social media platform and the basic metrics for the Pages you monitor. 1. Adding a New Page 4. Organize the Pages with Labels 7. Compare the Pages 2. Delete Pages 5. Select between Standard and Labeled views 8. Sort and order the Pages by particular metrics 3. Customize the Metrics 6. Set the Time Range 9. Search Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 06 1. Adding a New Page To monitor new Pages, simply click the green button at the top of the page. To add a Page simply paste the URL or type in the name of a social media profile(1) . While you are typing in the name, our intelligent auto-complete function will recommend a list of matching Pages. For all suggested 3 4 Pages, you’ll see the number of the profile’s fans, subscribers, or followers. You can add multiple Pages at once also by pasting their URLs from the clipboard and you can set a default timezone (2). 2 You can also add Pages by simply importing the profiles that you havebookmarked on socialbakers.com 1 (3) and see all of the profiles which you administer and that are linked to the Facebook account, under which you are logged in (4). While adding a Page you can also apply labels and set the timezone for Facebook Pages (5). 6 You can easily delete a page you added by mistake (6). 5 To finally confirm the selection of Pages that you want to add, click the ‘Add’ button (7). 7 Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 07 2. Delete Pages Delete your Pages by simply selecting one or more profiles and clicking on Delete button. Contact your Account owner or our Support at [email protected] and request more Delete credits. 3. Customize the Metrics The Pages will be displayed with tab sets of metrics. These are basically groupings of four metrics which are shown together. You can select the order and which metrics are grouped together by clicking the button at the end of the metrics line. Once you click on this button, the next menu will appear. Here you can choose which metrics are grouped into tab sets and and the order in which the tab sets are in. You can choose from Socialbakers and Facebook Insights metrics at the right hand side of the menu. To be able to add Facebook Insights metrics please make sure to activate Facebook Insights integration for the pages you administer. Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 08 4. Organize the Pages with Label Socialbakers has a custom labelling system that allows users to tag the monitored pages using your own labels. You can create any label you want – “Airlines”, “Auto Manufacturers”, “Restaurant Chains”, etc. – and then choose any Page you’d like the label to apply to. Go to the Pages Overview, select the Page you’d like a label to apply to, and click on Label at the top of the page. What’ s the value? This allows you not only to better organize the Pages you monitor but also to create micro segments of monitored Pages, for example for specific competitors, whom you can group by location, industry, product category or for your own Pages. This feature is helpful when filtering data in the multiplatform dashboard and the platform specific dashboards. or in benchmarking, as the 1:1 benchmarking possibilities include Page to Label, Benchmark to Label and Label to Label comparisons. In the multi-comparisons you can also compare up to 10 custom labels. Using custom labels gives you the power to make competitive analysis with targeted groups of your competitors. This way the analyses are tailored maximally to your needs. Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 09 5. Select between Standard and Labeled view Here you can either view all the Pages, Profiles or Channels you monitor or you can select to view only the Pages Click on the Filter by button at the top of the page. The drop down menu will show you the Labels which you’ve with certain labels you have created. already created. Click on the Label by which you would like to filter and and then the Apply button. Labeled view Use the labelled view to see the data and groups of Pages by particular Labels you’ve created. Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 10 Review your labels 6. Setting the Time Range You can set the time range for which you see data within Socialbakers Analytics in every section. Click on the drop down menu at the top of the page to pick a suggested range, like here: See the list of your labels with number of pages, channels and profiles using the particular label. Click on custom time Convert any of your labels to Global and benefit from this label being visible to your colleagues. range to choose your own range. You can set the custom time range or see data for the last 7, 30 and 90 days. The history of data depends on your purchased package: it can be either 30 or 90 days. If you would like to access historical data beyond 90 days, please contact us at [email protected] and provide your data request. Statistics Product & Solutions Blog Social Media Resources Company Pages / Profiles / Channels Overview ANALYTICS GUIDE BY SOCIALBAKERS 11 7. Compare the Pages Select two or more Pages, Profiles or Channels and then click the Compare button at the top navigation menu. 8. Sort and order the Pages by particular metrics You can sort your pages by the desired metric. All you need to do is to click on the Sort by button, select the metric of your choice and choose between the ascending or descending order. 9. Search Search the pages by typing their name in the Search box at the top of your Dashboard. Statistics Product & Solutions Blog Social Media Resources Company Comparative Analytics & Benchmarking ANALYTICS GUIDE BY SOCIALBAKERS 12 Why is it important? 1:1 Comparisons To fully understand your social media metrics it is essential to benchmark your performance against others. The head-to-head (or 1:1) comparison allows you to compare This can be your competitors, any others competing for the attention of your audience, or your industry as a whole. Without the competitive analysis you are unable to objectively evaluate your performance and know where a a Page to another Page you are on a spectrum with your competitors. On top of this, it is crucial to be able to optimize, and therefore continually improve your performance over time. Benchmarking is not only the best practice for measuring performance, it’s one of the most powerful features in Socialbakers Analytics. What kind of comparisons can I make? There are two major types of competitive analysis in Socialbakers Analytics: 1:1 comparisons and multi-page comparisons.