(From Our Own Representatives) Radio Executives Caught by the Camera INTER S TA I' E IT.EM S-·~~~-------~~---------------- .]_--~o---GR~A M~-~BU~SI N---E~ss] Johnston Jonl?s Advertis'ing have con­ Western Australia Queensland tracted with 4BK/ AK on behalf of John Hicks & Co. Ltd., Brisbane furniture house Noble-Bartlett Advertising advise that Nell Shortland-Jones, who conducts the for 52 x ~-hour sessions Frid:i,ys, 7.45-8 p.m'. "Screen Biographies" sponsored by afternoon seseion from 6PM-AM each day, .Jennings Rubber Company have renewed Musical presentation, " An Invitation to Alfred Lawrence & Co. Ltd., Pharma­ has been obliged to go into hospital and their sponsorship of "The Sports Roundup" Melody.'' will not be heard for some weeks. "Auntie on 4BK/ AK Saturday nights at 6 o'clock. ceutical Manufacturers, broadcast Nell" will be very rruch misse d by scores The French Salon, Rowe's B uildings, Bris­ frorn 3XY on Mondays at 3.15-3.30 of interested listeners. Peter's Ice Cream have extended their bane, through Johnston .Jones Advertising, feature time Thursday evenings on 4BC­ have cont racrt:ed for l001 ~word announce­ p.m., which commenced January 20', Intense interest was created at the final "Modern Romances" a series of true-to­ ments morning wom en's session on. 4BK/ 18 presented by Denbeigh Salter, who round of the State History Quiz from life stor'Ps-now begins Peter's entertain­ AK. relates intimate details concerning 6IX-\VB-MD when vVesley C'ollege student ment at 7.15 p .rn., preceding "Popular F'alla­ S. Moses, furrier, is opening his \vinter G. Bolton w.on the £50 first prize. Runner­ cies." This extends Peter' s Thursday night campaign, arranged by .Johnston Jones the careers of film personalities, with vp J. M. Wheeldon put up a good show and presentation time on 4BC to thirty minutes. with 25-word scat ters daytime on 4Bc' the contest was keen to the last question. recordings of musical numbers made 'L'he account is handled by Noble-Bartlett 4BK/ AK, 4BH, 4BC-three times weekly Next in the series is the Geography Quiz, during the Breakfast Session-50-word scat­ bY them, including dubbings direct which commenced. on Tuesday, Feb. 18. Advertising. ter announcements are being sponsored by from film sound tracks. An innova­ 1'he musical show, "The Bright Horizon," the Chamford Decorative Furnishers, Bris­ Frank \Vhitford has returned from his bane. Pollock Advertising handle · this ac­ tion is the "Greeting Service" insti­ will be utilised in the Maxam Food Products' trip to t h e eastern s tates,. and also' back count. from a business trip to Sydney is Graham time channel on 4BK each Wednesday night tuted by Denbeigh Salter to new Dowland, manager of 6PR-TZ. at 8.3o~Noble-Bartlett account: G. .J. .Jacobs, gen eral carr ie~s and for­ mothers in Maternity hospitals. On warding agents, The Valley, are sponsoring Maxine (Maxine Kerr), of station 6PR, "Spotlight on Music" is the new show over 4BK 7-50 word announcements spread the morning of each broadcast, hos­ wbo conducts "Magazine of the Air," left being sponsored by J. .Jackson & Son, through the. Saturday afternoon race broad­ pitals will be contacted, so that the by Skyrnaster on Friday for a holiday in Queensland furriers on 4BK each Sunday casts. Pollock Advertising account. Adelaide and Melbourne. mother-to-be can be congratulated ori night at 7.30 to 8. At the end of February Sponsor Lesleigh J. Williams, Brisbane the birth of her baby when greeted ·walsh's Men's Stores have renewed "Racing the time for this show will be 8.30 to 9 on optometrist, has substit uted "Listening De­ & Trotting Round-up" on 6IX-WB-MD for Mondays. light" in place of "Coral Island" in 4BC's over the air during the session in the a further period (Adcraft Service). Sunda y evening 5.15 chan n el. afternoon. Simple competitions will The new Macquarie show "Leave it to Littleton-Harvey-Simmins announce re­ the Girls," heard from 4BH every Friday n ewal contract for 12 months for t he regular The Sheft College of Music a re sp onsor­ also be conducted during the pro­ Friday morning 10 minute session on 4BC/SB ing " Melody Girl" relayed from 4BC to 4GR evening at 8, is attaining great heights of gram, with free theatre tickets as Not very ·olf·ten do the radio men adm it to bei ng cornered, but here's a group of popularity, due mainly to the novelty of the presented by G . H. Stewart & Co., suburban every Friday at 9 p .m. drapers of Stone's Corner. On e of the oldest prizes. "leading lights" of radio well and truly cornered by t he camera-man at a recent cocktail show and the professional manner in which "Melodies for the H ome," a 15 minute it is presented. · of 4BC's regular advertisers, G. H. Stewart show over 4BK/ AK Mondays and Thursdays, party in the Blue Room at Ushers. have presented this Friday morning "Bargain at 9.15 p.m. is being sponsored by Henry Bulletin" for more than twelve years. Berry & Co. Account handled by Gordon * * * From left to right: Harry Clarke (2.GB), David Manuel ( Goldberg Advertising) Leo & Gotch. South Australia 4BK/ AK broadcast descript ions from Milton "Sally" (Mrs. Miller) of Junior 3AW F inn ( president of The 21 Club), F rancis Levy (2UW), J ohn Barnes (2UW ) , Cyril F'rench Courts of the Exhibition tennis w ith Torn R oyal Art Furnishing Co. Pty. Ltd., are (publicity officer 3, 2, 1, Campaig n, Liquo·r Referendum ), Bernie Stapleton (generai' manager Mr. E. R. Ross-Webster, manager of the Brown of U.S.A. and Geoff Brown, John sn onsoring a program of selected records­ has announced that in addition to the· radio division of Paton Advertising Ser­ Bromwich and Sidwell of Australia. Asso­ " Comedy Interludes" for a period of 12 Junior Station's own light symphony 2SM ) , " Paddy" Campbell-Jones (ge neral manager 2U E ), Alf P addison (general manager vice Pty. Ltd., Melbourne, visited Adelaide dation with this sporting hook-up was m onths in half-hour sessions, 5.30· to 6 every orchestra, Audrey Anderson 's choir of 2KA), Les Hood (sales· manager 2UE), John O' Malley (2GB) and kneel ing, John Dunne (2SM ). to confer with 5DN-5RM on the first broad­ arranged by Littletori-Harvey-Simmins for Sunday night over 4BC/ SB. This firm also cast of th0 big £200 cash prize quiz program, has signed up for 12 m onths with 4BH for 40 will be heard henceforth at 5.30 the Black Cat Casket and News Agency. 100-word scatter announcements, prior to "Yes, Teacher." Mr. Webster is himself no p.m. every Thursday afternoon. A the m idday news seF:-sion---every Monda y 1 stranger to ra.dio. At one time studio man­ \Vith the interest being shown in the spe­ Tuesday, Wednesday and Thursday. Camp­ vocal atmospheric theme of "Liebes­ ager at 4BK, he has also done microphone cial narration and dramatisation by Ajax liell Advertising h a ndle t he account. work for several other stations. Neither is of "The Life of Les Darcy" at 9.15 each traum" will open each of the choir's ANNUAL CONFERENCE he strang·er to merchandising through radio Friday night on 4BC/ SB, sponsor Harry Ci-ouch & Connah Pty. Ltd., are aclvert i·s­ performances. An additional musical OF h aving been ass·,ciat~d with market ·develop­ Guinsberg, has had prepared a folding bro­ ing " T'a r zan's Grip" with a 25-word scat­ ter in the \O\Tomen's Session over 4BK/ AK AGE N c IE s I· CHAMBERS OF COMMERCE ment for Lever Bros.' products and later chure cortaining .a photo of Darcy and set­ feature of the 3A W Junior Station is with Colgate- Palmolive r a dio activities. four times weekly. c ·a mpbell A.dver t ising The annual Conference of the ting out his complete record of tights. To­ advise t hat this contract is for 6 months. the establishment of a popular music ''Yes, 'reacher" is sponsored by Purina Grain gether with "The Life of Les Darcy," the band, conducted by Stewart Wilkie, to A newcomer to Campbell Advertisin g Chambers of Commerce of Australia Foods and with the object of tying in re­ George Edwards' feature "The Pace That 100 w ord announcements-just prior to Agency staff is Miss June Cry stal; who was will commence on April 22, in the tailer interest, executives and staff of gro­ Kills" is also presented in this Friday night the Sunday morning news sessions-8.45 a.rn. be kn'own as "The Melody Makers," previously with N obel-Bartlett A dvert ising. ceries throughout Adelaide and suburbs are sporting foRture. The progTam and brochure and 12.55 p.m. over 4B/ AK are being spon­ differentiating the combination from Les Sims, w ho has just been discharged . Adelaide Town Hall, when delegates being issued with invitations to attend the have been designed and arranged by Little­ sored by the Australian Legion of Ex-Ser­ from the Air For ce with the rank of Flight from all States will be present. Five vi cemen and Women-a 12 month's contract the same conductor's Wednesday night broadcasting on the Saturday nights when ton-Harvey -Simmins. Lieut enant , a f t er 5 years' serv ice, has joined boys and girls from their particular· suburbs -handled by C'arnpbell Advertising.