dividendSTEPHEN M. ROSS SCHOOL OF BUSINESS AT THE UNIVERSITY OF MICHIGAN The New Social Scene Ross alumni harness the power of business to solve social problems PLUS Remembering Paul McCracken, 1915-2012 FALL Inside the Affordable Care Act 12 L.A. The Michigan Ross Executive MBA Now Offered in Two Locations LOS ANGELES + ANN ARBOR Once a Month for 20 Months ACCEPTING APPLICATIONS FOR FALL 2013 www.bus.umich.edu/emba AA | 734-647-3400 LA | 310-617-4750 TABLEof CONTENTS FALL 12 p.30 FEATURES ALUMNI SPOTLIGHT 24 The New Social Scene 40 Making Criminals Pay Ross alumni Cynthia Koenig, MS ’07/MBA ’11, John Broad, BBA ’61/MBA ’62, applies Joseph Du Bey, BBA ’07, Erik Drake, MBA ’00, business principles to community service and Liz (Hamilton) Short, MBA ’05, are harnessing at Crime Stoppers of Michigan. the power of business to solve social problems. 42 House of Wax 27 A Wynning Strategy Valerie Wang, BBA ’08, carves out Adriana (Reyna) Zirpoli, MBA ’95, goes all in as a successful marketing career in the VP of slot operations at the Wynn Las Vegas. world of wax figures. 30 The Rides of His Life 44 SET to Make a Difference Kevin Mulshine, MBA ’87, turned a bad journey Don Barclay, PhD ’86, turns retirement with cancer into a fight for patients and survivors. into philanthropic opportunity through Support.Education.Togo. 33 She Keeps the Firm Going and Going and Going … 46 Field of Dreams Gretchen Perkins, BBA ’86, goes from deal maker to Carla Tagliente, MBA ’10, is in the business deal creator to drive Huron Capital Partners’ success. of winning as head field hockey coach at UMass. cover: photo by monica donovan; this page: photo by christina kiffney christina photo by this page: donovan; monica photo by cover: FALL 2012 DIVIDEND 1 {TABLEof CONTENTS} fall 2012 p. DEAN 6 Alison Davis-Blake CHIEF MARKETING OFFICER John Trierweiler ACTING EDITOR Amy Spooner STAFF WRITERS p. Terry Kosdrosky, Amy Spooner p. 35 COPY EDITOR 48 Holly Higgins CLASS NOTES Amy Spooner INTERIM CREATIVE DIRECTOR DEPARTMENTS AND ART DIRECTOR 20 QUESTIONS Anne Brinich 3 An alumna, professor, and student tell it like it is. PRODUCTION MANAGER Fay Sommer LETTER FROM THE DEAN 5 Alison Davis-Blake shares the view from the dean’s suite. EDITORIAL ASSISTANT Melissa Syapin TAPPAN & HILL PHOTOGRAPHERS 6 Remembering Paul McCracken, emeritus professor and presidential adviser … Class of Kushan Dave, Monica Donovan, Alex Karvounis, 2012 honors four students with annual awards ... Pundit Michelle Bernard encourages Christina Kiffney, Jeff Singer, Scott Stewart graduates to embrace action-based living … Class of 2013 makes success for Make-A-Wish ORIGINAL ILLUSTRATION … Tauber Institute delivers a win … Busy times for the Social Venture Fund and Wolverine Mike Austin Venture Fund … Ross professors to teach new classes at U-M Law School … BBA students study business in Ghana … Master of Science in Entrepreneurship launches first class … PRINTER University Lithoprinters Center for Positive Organizational Scholarship wins Academy of Management’s research impact award … Around the world with MAP 2012 … Faculty receive appointments, Vol. 43, No. 2. ©2012. Stephen M. Ross School accolades, and awards … New scholars join Ross faculty. of Business at the University of Michigan. This publication is produced twice a year by the Office THOUGHT IN ACTION of Marketing Communications and made possible through the generosity of private donations. QUOTE/UNQUOTE 13 Ross faculty talk on the record about breaking news and business trends. ISSN 0046-0400 For more information, contact Dividend, Stephen M. FACULTY RESEARCH Ross School of Business, University of Michigan, 701 14 Acting on the New Healthcare Act Tappan St., Ann Arbor, MI 48109-1234. Professor Tom Buchmueller gained a firsthand view of the Affordable Care Act (734) 647-4626. during a year on the Council of Economic Advisers. THE UNIVERSITY OF MICHIGAN REGENTS Julia Donovan Darlow, Laurence B. Deitch, 17 T he New Global Challengers Denise Ilitch, Olivia P. Maynard, Andrea Fischer A new book by Professor Rajeev Batra examines how emerging multinational Newman, Andrew C. Richner, S. Martin Taylor, companies pose a serious threat to established brands. Katherine E. White, Mary Sue Coleman, ex officio The University of Michigan, as an equal opportunity/ 19 O perations Science for the Operating Room affirmative action employer, complies with all applicable Professors Wally Hopp and Bill Lovejoy bring lessons from heavy industry federal and state laws regarding nondiscrimination and to healthcare in their new book. affirmative action. The University of Michigan is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, FACULTY MINDS marital status, sex, sexual orientation, gender identity, 22 What Are You Thinking About? gender expression, disability, religion, height, weight, or Professors Scott DeRue and Cathy Shakespeare reveal new research in development. veteran status in employment, educational programs and activities, and admissions. Inquiries or complaints may be ALUMNI ACTIVITIES addressed to the Senior Director for Institutional Equity, and Title IX/Section 504/ADA Coordinator, Office of 35 Alumni photos, news, and events. Institutional Equity, 2072 Administrative Services Building, 1009 Greene St., Ann Arbor, MI 48109-1432, 734-763-0235, CLASS NOTES TTY 734-647-1388. For other University of Michigan 38 The latest news from friends, classmates, and colleagues. information call 734-764-1817. 47 O bituaries. Stephen M. Ross School of Business FIRST PERSON www.bus.umich.edu 48 London 2012: Inspiring a Generation Has your address changed? Chris Adelsbach, BBA ’95, offers an insider’s glimpse of the Summer Olympics. [email protected] 734-615-5068 far right: photo by scott stewart right: photo by far 2 DIVIDEND FALL 2012 2QTwenty Questions #7 “If you’ve got time to lean, you’ve got time to clean.” As president of global technology and operations at Bank of America, 12 If you had a theme song, what would it be? CATHY BESSANT, BBA ’82, is responsible for envisioning and delivering a world- “Who Says You Can’t Go Home,” by Bon Jovi. wide strategy. But it was a high school teacher who first taught her to think broadly. 13 Favorite line from a movie? “After all, tomorrow “In my school, most kids considered smaller colleges,” says the Jackson, Mich., is another day.” —Vivian Leigh as Scarlett O’Hara native. “He told me, ‘Cathy, you have to think bigger.’” Now Bessant encourages in Gone With the Wind; “If you’re not first, others to do the same through her endowed scholarship at Michigan Ross, which you’re last.” —Will Ferrell as Ricky Bobby in helps young people from small central Michigan towns attain a U-M education. Talladega Nights. “The opportunities I’ve had in my career are directly related to the doors that 14 Three people, living or dead, you’d have Michigan opened for me,” she says. Despite her rise at a global financial power- over to dinner? Eleanor Roosevelt, William house, Bessant is not driven solely by her career. “Leaving a legacy is important,” Shakespeare, and my grandfather. she says. “It’s our job to give our children a better world than the one we had.” 15 Best trophy/award you ever won? Charlotte (N.C.) Woman of the Year, 2006. 16 What did you want to be when you were a 1 What’s a book you read recently? The 7 First job? McDonald’s. The motto was, “If you’ve kid? A teacher. I used to run a “school” for kids in Company of the Dead, by David Kowalski. got time to lean, you’ve got time to clean.” the neighborhood and even charged admission. 2 First album/CD you bought? Goodbye Yellow 8 Best business decision? The next one. It has 17 Pet peeve? People who don’t mind their space Brick Road, by Elton John. to be. Every time. intellectually, emotionally, or physically. 3 What’s on your iPod? Bob Seger, Neil Young, 9 What advice would you give to yourself 18 Favorite sport to watch? The Olympics. I can’t Bon Jovi, and Abba. 10 years ago? Be the person who got the job, get enough. Even sports I don’t normally watch 4 What’s the most adventurous thing you’ve not the person trying to keep it. are magical in the Olympics. ever done? It’s a tie between parasailing in the 10 The one thing you learned in business 19 What are you afraid of? Falling. (As in, I will Gulf of Mexico and cross-country Segway riding. school that you’ll never forget? First things never visit the Grand Canyon. Ever.) 5 Personal hero (and why)? My mom. She first: Define the issue or problem to be solved. 20 Nightmare job? Hostess in a busy restaurant. successfully raised four kids, had a great full-time Everything flows from there. Way too much stress. career (when few did), was civically active, and 11 What gets you out of bed in the morning? taught us we could do anything. The thought of all the things I have to look Read more 20 Questions: www.bus.umich.edu/20questions photo by scott stewart photo by 6 Favorite drink? Champagne. No question. forward to every day. FALL 2012 DIVIDEND 3 Read more 20 Questions: www.bus.umich.edu/20questions Academia may not produce the adrenaline rush of a high-stakes sporting event, but #15 M.P. NARAYANAN knows it’s got plenty of thrills. He became faculty director of the Executive MBA (EMBA) Program on July 1, and now is overseeing the program’s first Los Angeles- based cohort. Forty students began with an Ann Arbor residency in August, and then began classes in L.A.