This material is exclusively prepared for Ringle Customers This material is exclusively prepared for Ringle Customers Material for your English session [Summary in English] I. Introduction: a divergent Pixar and DreamWorks Pixar vs. DreamWorks Pixar, the creators of the world’s first 3D animated film, Toy Story, and DreamWorks, the creators of beloved Shrek and Kung Fu Panda, seem to be on diverging paths. Which Animation do you like most? ● Pixar collaborated with Disney to produce the popular film Frozen (2013) and has since continued its success streak with such movies as Inside-Out (2015) and Finding Dory (2016). ● DreamWorks’ Shrek and Kung Fu Panda series have fallen flat, and the studio has failed to produce box office hits in a while. What is the cause of this divergence? What are the fundamental elements of the animation industry? II. Pixar: a studio that focuses on perfecting the fundamentals of animation Pixar leaves Lucasfilm and grows in the field of animation film production under Steve Jobs. ● Pixar began in 1979 as the Graphics Group, a part of the Lucasfilm computer division. ● Steve Jobs, who had recently been fired from Apple, bought the Graphics Group for $5M, seeing tremendous potential in the group’s graphic-friendly, high-tech computer hardware/software. ● Jobs invested a total of $50M, making him the majority shareholder. He understood Pixar’s potential in the growing animation department and decided to sell the company’s hardware division in 1990. ● In 1995, Pixar released its first animated film Toy Story, which went on to gross more than $362M worldwide. Since then, Pixar has produced only one film per year, totaling 17 films including its most recent, Finding Dory. ● Walt Disney acquired Pixar in 2006 for $7.8B in an all-stock deal. Steve Jobs, who owned 50.1% of Pixar’s shares, automatically became the largest individual shareholder of Walt Disney at 7%. Pixar’s philosophy is to produce pieces that have creative and touching storylines, and the studio focuses on creating films that are faithful to the essence of the studio. ● Pixar’s philosophy: Pixar reflects Steve Job’s obsessive pursuit of integrating storytelling, design, and tech into an innovative idea. ● Pixar’s creative cycle: Pixar has only released one film per year, each taking an average of four years to complete. ● Pixar’s creative direction: Pixar focuses on original material rather than sequels of existing movies (Toy Story, Cars, and Finding Nemo have been Pixar’s only movie series so far). Even then, there might 0 1 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers This material is exclusively prepared for Ringle Customers be a long break between sequels (for example, Finding Dory was featured close to 10 years after the ● DreamWorks’ creative direction: If a movie becomes a box office hit, the studio quickly follows the release of Finding Nemo.) movie up with sequels in order to maximize its commercial potential (e.g. Shrek: 4 sequels, Kung Fu ● Pixar’s creative methods: In order to develop original stories and foster creativity, Pixar rarely engages Panda: 2 sequels). in a service contract with external businesses and maximizes internal capabilities. ● DreamWorks’ creative methods: Unlike Pixar, which strives to tell creative and moving stories, ● Pixar’s biggest hits: Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, Wall-E, Monsters DreamWorks’ places emphasis on movies that contain humor and satire, and offer comedic relief. By InC., Inside-Out, and Frozen (in collaboration with Disney). cooperating with external forces and purchasing IP, DreamWorks produces movies with expediency (an example of humor/parody in their film: in Shrek, the “true love’s kiss” results in Fiona becoming the Pixar continues to enjoy its status as a production company that creates box office hits without ogre, rather than Shrek becoming human). ● compromising their cinematic quality. DreamWorks’ biggest hits: Antz, The PrinCe of Egypt, ChiCken Run, Shrek (1, 2, Tale, 3, Forever After), MadagasCar (1, 2, 3), WallaCe & Gromit: The Curse of the Were-Rabbit, Over the Hedge, ● None of Pixar’s films thus far has been unsuccessful (Pixar’s 17 films have grossed a minimum of Flushed Away, Bee Movie, Kung Fu Panda (1, 2, 3), Monsters vs. Aliens, How to Train Your Dragon $300M and a maximum of $1.1B). (1, 2), Megamind, Puss in Boots, Rise of the Guardians, The Croods, Turbo, Mr. Peabody & Sherman, ● All of Pixar’s movies have received an A on CinemaScore. Home, and Trolls ● Pixar maintains its fan base with their novel and deeply moving storylines. But ironically, DreamWorks has neither mastered the art of animation nor have they been all that popular. This causes viewers to slowly forget about DreamWorks. III. DreamWorks: a studio that focuses on commercial potential ● There have been large fluctuations in popularity among DreamWorks’s movies. ● DreamWorks has released a handful of box office hits (Shrek and Kung Fu Panda) but is overly reliant DreamWorks is a business born out of the collaboration between film industry giant Steven Spielberg and on these to continue their success, and their smaller hits too suffer from a barrage of sequels that former Walt Disney Company CEO Jeffrey Katzenberg. diminish the value of the original movie. ● In 1994, Steven Spielberg, Jeffrey Katzenberg, and David Geffen (Disney’s Musical Director) founded ● DreamWorks’ pieces are certainly entertaining to watch, but they are also forgettable. DreamWorks SKG. ● Viewers criticize DreamWorks for having lost its creative spark, and talent within the company move ● In 1998, DreamWorks worked with PDI to create the animated film Antz, and in 2000, worked with on to other studios. Aardman Animation to produce ChiCken Run. ● Afterward, DreamWorks SKG created a branch called DreamWorks Animation that focused on These are the fundamental reasons fueling the growing gap between two of the world’s largest animation producing solely animated films. In 2001, DreamWorks Animation topped charts with its hit movie, studios. Shrek. ● A dedication to creativity and the fundamentals of animation vs. an emphasis on maximizing ● In 2004, DreamWorks Animation separated from DreamWorks SKG. Since then, the studio has commercial potential partnered with a variety of companies and has established itself as a comprehensive entertainment ● Originality, technical perfection, and a moving storyline vs. comic storylines reliant on shallow humor company capable of JV, M&A, content production, and content distribution. ● A studio enjoying continued success and attracting creative talent vs. a studio losing value along with ● NBCUniversal acquired DreamWorks Animation in 2016 for $3.5B. its creative talent DreamWorks has operated based on a principle of maximizing business potential. What, then, makes Pixar the studio that it is? ● DreamWorks’ philosophy: to produce satire, parodies, and comedy-focused animated films. ● DreamWorks’ creative cycle: DreamWorks punches out 2-3 films per year and has a quick turnover (each film must take under two years to make). In order to accomplish this, DreamWorks frequently collaborates with external companies. 2 3 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers This material is exclusively prepared for Ringle Customers IV. The Pixar Way [Summary in Korean] When asked the question, “What kind of animation do you want to make?” Pixar can confidently explain its vision and how it has been incorporated into the production process. I. Intro: 서로 다른 길을 걸어가는 Pixar, 그리고 DreamWorks ● Steve Jobs has infused his desire to “create things that will change people’s lives” into Pixar. ● Pixar steadfastly focuses on its sole tenet, that “quality is the best business plan.” Thus Pixar’s products 전 세계 최초의 3D 애니메이션 Toy Story 를 제작한 Pixar, 그리고 슈렉/쿵푸팬더로 전 세계를 웃음바다로 are able to speak on behalf of the company’s value. 만든 DreamWorks 가 최근 전혀 다른 행보를 이어가고 있습니다. ● It takes 4 to 5 years to finish one Pixar film. The animators and filmmakers at Pixar will not cease to fine tune their creations. • Pixar: Disney 함께 Frozen (2013)이라는 엄청난 대작을 선보였을 뿐 아니라, 매년 Inside-out (2015), Finding Dory (2016) 등 히트작을 내놓으며 100% 흥행 불패 신화를 이어가는 중 In addition, rather than relying on any one individual (e.g. Steve Jobs) for creative vision, Pixar • DreamWorks: 슈렉, 쿵푸팬더 외 흥행작을 선보이지 못하고 있으며, 슈렉, 쿵푸팬더 시리즈도 더는 encourages teamwork to realize its creative visions. 과거의 인기를 얻지 못하는 중 ● Teamwork: Pixar will go at lengths to raise the quality of its movies. Pixar’s managerial team encourages cooperation and willingly listens to employees’ ideas. ● Communication: Employees constantly communicate their ideas and their work’s progress, endorsing a 무엇이 두 애니메이션 회사의 차이를 만들어 낸 것일까요? 더불어 애니메이션 산업의 본질은 무엇일까요? culture of feedback (Pixar calls this process “plusing”). ● Freedom: Rather than assigning tasks and evaluating performance, each member is given a mission and a challenge, compelling them to think on their feet and maximize their potential.