For: Application The Steadily Growing Database Market Is Development & Delivery Increasing Enterprises’ Choices Professionals by Noel Yuhanna, June 7, 2013 KEY TAKEAWAYS Information Management Challenges Create New Database Market Opportunities Data volume, data velocity, mobility, cloud, globalization, and increased compliance requirements demand new features, functionality, and innovation. A recent Forrester survey found that performance, integration, security, unpredictable workloads, and high availability are companies’ top data management challenges. Look Beyond Traditional Database Solutions And Architectures The database market is transforming. Relational DBs are OK for established OLTP and decision support apps, but new business requirements, dynamic workloads, globalization, and cost-cutting mean that firms need a new database strategy. Devs facing issues with existing DB implementations or designing new web-scale apps should look beyond relational. Invest In New Database Technologies To Succeed Business data comprises an increasing share of the value of your systems. Past investments in relational DBs are a solid basis, but you need more to stay competitive amid the many innovative new ways to use information. Next-gen DB strategies require you to invest anew so you can deliver the speed, agility, and insights critical to business growth. Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com FOR APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS JUNE 7, 2013 The Steadily Growing Database Market Is Increasing Enterprises’ Choices An Overview Of The Enterprise Database Management System Market In 2013 by Noel Yuhanna with Mike Gilpin and Vivian Brown WHY READ THIS REPort Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility, predictive analytics, and real-time data management. Application development and delivery (AD&D) professionals have more database choices than ever, from relational to NoSQL and other specialized databases, enabling ever more sophisticated applications. Business requirements for more speed, agility, and business insight are driving AD&D pros to innovate with new database technology. Although IBM, Microsoft, Oracle, and Teradata control about 80% of the market, other large vendors and startups, including 10gen, Amazon Web Services (AWS), Basho Technologies, Couchbase, Clustrix, DataStax, EnterpriseDB, MarkLogic, MemSQL, Neo Technology, salesforce.com, SAP, and VoltDB, are threatening established database providers by offering new approaches and innovative solutions. This market overview enumerates and analyzes these database choices to inform your database technology strategy. Table Of Contents Notes & Resources 2 Database Demand Is Growing To Support Forrester based this research on dozens of New Business Requirements interviews with end user firms, technology vendors, and third-party research from 4 The Database Market Is Expanding Beyond academic journals and other published works. RDBMS And DW Forrester also fielded hundreds of inquiries 12 Vendor Landscape: Database Management on data management topics from clients. Systems Related Research Documents RECOMMENDATIONS 19 Invest In New Database Technologies To The Forrester Wave™: Enterprise Cloud Succeed Databases, Q4 2012 November 8, 2012 WHAT IT MEANS Craft Your Future State BI Reference 20 Look Beyond Traditional Database Solutions Architecture And Architectures November 1, 2012 The Forrester Wave™: Enterprise Data Warehousing, Q1 2011 February 10, 2011 © 2013, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please email [email protected]. For additional information, go to www.forrester.com. FOR APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS The Steadily Growing Database Market Is Increasing Enterprises’ Choices 2 DATABASE DEMAND IS GROWING TO SUPPORT NEW BUSINESS REQUIREMENTS Every company depends on data to support virtually every function of its business, including marketing, sales, product design and development, customer experience, and finance. Databases play a critical role in storing, processing, and accessing such data to support business applications and users. Thanks to the Internet, packaged applications, mobile platforms, public and cloud applications, and sensor data, there’s more data now than ever, and some of it gets stored in databases. In addition, new business applications are demanding faster access to information, better support for unstructured or semistructured data, and access to real-time data. Databases remain central to these trends. Newly emerging data management requirements demand more flexible data models, more scalable architectures, and faster time-to-value. Information Management Challenges Are Creating New Market Opportunities Explosive growth in the volume and velocity of data — coupled with globalization, mobility, cloud, and increased compliance requirements — are bringing new information management challenges to the enterprise. Many of these challenges are new and require innovative approaches and solutions. Forrester recently fielded its February 2013 Global Database Management Online Survey across a range of industries to investigate database usage and challenges; we found that the top data management challenges are: ■ Delivering improved performance. Enterprises have always struggled with the performance of critical applications, an issue exacerbated by growing data volumes and velocities; as a result, performance continues to top the list of challenges (see Figure 1). Database performance issues often reflect I/O bottlenecks due to inadequate storage; poor tuning for database lock contention, buffer management, and indices; a lack of technical skills; and poorly written data access code in applications. In addition, tuning and optimization often takes nearly twice the effort for a large multiterabyte database compared with a smaller database. ■ Integrating diverse and complex data. New data sources, such as social media, market or sensor feeds, and the cloud, combine with support for real-time data and increasing data volumes and velocities to make data integration a lot more difficult. As a result, 75% of organizations reported struggling with data integration. Traditional data management approaches focus on the data that a firm stores in customer resource management (CRM) and enterprise resource planning (ERP) systems, data marts and data warehouses (DWs), and other supporting applications, most of which are on-premises. However, today’s applications deal with all kinds of structured, unstructured, and semistructured data stored across many locations, presenting new integration challenges that often require capabilities outside of the sweet spot where relational databases typically excel. ■ Securing private data. Securing databases remains a key issue for most organizations, including Global 1000 companies. Although leading database solutions have improved their support for granular database auditing, access monitoring, and encryption, they still lag © 2013, Forrester Research, Inc. Reproduction Prohibited June 7, 2013 FOR APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS The Steadily Growing Database Market Is Increasing Enterprises’ Choices 3 behind when it comes to securing thousands of heterogeneous databases using common policies and controls. In addition, databases themselves aren’t intelligent enough to differentiate between sensitive and nonsensitive data, requiring firms to expend additional effort on discovery, classification, and enforcement. ■ Delivering high availability. The service-level requirements of critical applications continue to grow, especially from the increasing use of web and mobile applications that must be available 24x7. Although database management system (DBMS) vendors have made improvements that minimize downtime for data model changes, database upgrades, and patch deployments, most still fall short of completely automated, zero-downtime database maintenance. Forrester customers in the past year have indicated that most firms average about 99.5% availability for critical applications, representing 4 hours of planned and unplanned outages per month. ■ Coping with high data volume growth. On average, the amount of data that mission-critical applications handle doubles every 18 months; for some firms in the retail, financial services, manufacturing, and telecom sectors, data volumes can quadruple over the same period.1 Mergers and acquisitions are driving increased requirements for data consolidation and integration, pushing databases to support even more data. Despite the maturity of database technology, handling tens or hundreds of terabytes of data in very large databases remains challenging, especially where subsecond responses are critical. ■ Handling increasingly unpredictable workloads. Firms deploying web and mobile applications often find it difficult to predict the workloads those apps will handle — especially those that go viral