DFW 2015 Golf Show Recap Presenting Sponsors More than 6,000 consumers! March Supporting Sponsors 6th - 8th Irving Convention Center DFWGolfShow.com Information Mark Your Calendar for Next Year’s Show! March 11th - 13th 2016 Stay up-to-date on new sponsors, show activites and more at dfwgolfshow.com Table of Contents Event Overview ........................................................................................................................ 3 • Golf Show Summary • Quick Facts Event Features .......................................................................................................................4-5 Event Sponsors ......................................................................................................................... 6 Exhibitors & Floor Plan ............................................................................................................ 7 Marketing & Promotions ......................................................................................................8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus Event Photos .....................................................................................................................10-12 Event Owned, Managed & Marketed By Varsity Communications, Inc. VARSITY GOLF SHOWS For more information contact the show producer; Dick Stephens Toll Free at 888-367-6420 x115 www.varsitygolfshows.com 2015 DFW Golf Show VarsityGolfShows.com | 2 Overview Golf Show Summary Varsity Golf Shows, producers of popular and successful consumer golf shows throughout the United States, moved into the Dallas market in 2013 as the owner and operator of the all-new DFW Golf Show. In adding the Dallas/Fort Worth area to a successful golf show family that includes consumer golf expos in St. Louis, Kansas City, Omaha, Louisville, Los Angeles, Portland and Hartford (Conn.), Varsity extended its reach to the south, bringing its tried-and-true formula of unbeatable values on products and services, thousands of dollars in prizes and giveaways and fun interactive events to the Lone Star State. More than 6,000 consumers of all backgrounds and abilities packed into the Irving Convention Center at Las Colinas throughout the show’s three days to interact with golf industry leaders, save big on equipment and services, take home fabulous prizes and giveaways, enjoy interactive exhibits and meet the organizations, businesses and individuals who administer the game. Attendees received up to two free rounds of golf, tickets to three PGA and LPGA Tour events — part of a giveaway package valued at over $125 — and enjoyed the season’s best values on products and services from over 100 industry exhibitors, a free driving range lined with manufacturer’s reps, free swing seminars from leading PGA pros and much more. A widespread media campaign promoted the 2015 show. With media partners in print, television, Internet and radio, the promotion of the event covered all mediums and included appearances and interviews with show organizers. The 2015 DFW Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to the event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public. Quick Facts Show Owner ..............................................................................Varsity Communications, Inc. Phone ....................................................................................................................888-367-6420 Site ............................................................................Irving Convention Center at Las Colinas Attendance ........................................................................................................................ 6,000 Exhibits ................................................................................................................................. 137 Media Exposure ........................................................................................ $100,000 Campaign Ticket Prices .................................................... Adults: $13, Seniors (60+) $11, Under 12 Free Manufacturers ................................................................Adams, Cobra, Callaway, Cleveland, ................................................................ Mizuno, NIKE, Odyssey, Puma, Srixon, TaylorMade Sponsors .................................................................... 13 Presenting, 3 Supporting, 14 Patron Host Hotel ...................................................................................... Dallas Marriott Las Colinas Endorsed by .......................................................................................... Texas Golf Association 2015 DFW Golf Show VarsityGolfShows.com | 3 Event Features Golfsmith New Club Testing & Fitting Zone The Golfsmith Testing & Fitting Zone featured the industries leading manufacturers which allowed you the chance to test out the latest clubs at othe HUGE indoor driving range. The 2015 lineup included: Adams, Cobra, Callaway, Cleveland, Mizuno, Nike, Puma, Srixon and TaylorMade. Golfsmith Huge Spring Sale! Golfsmith was the new official retail partner of the DFW Golf Show and built a 4,000-square foot indoor store at the show where you could get drivers, hybrids, fairways, irons, wedges, putters, accessories, shoes, attire and lots of golf products at the show at great prices. Metro VW DFW Putting Challenge Test your putting abilities at the exciting Metro VW DFW Putting Championship. Sink a putt to win a great prize on the spot and gain entry into Sunday’s Grand Championship! The Grand Prize was a Stay and Play Package at The Tribute (including 2 nights and 2 rounds for 2). Waddell & Reed Short Game Challenge Powered by Cleveland Golf A hugely popular game, Short Game Central allowed you to chip an Almost Golf Ball into holes of all sizes on the airborne banner using Cleveland wedges. Make it through a hole to win a prize. Prizes included rounds of golf, gift certificates and more! Eagle Golf Long Drive Challenge Powered by TruGolf Tee it high and let it fly at the Eagle Golf Long Drive Challenge! Test out a new driver and hit it long for your chance to win terrific prizes! With separate divisions for men, women and seniors, and two sessions each day, everyone had a chance to win! 2015 DFW Golf Show VarsityGolfShows.com | 4 Learn From the Pros on The Ticket Main Stage The Ticket Main Stage was a hub of activity all weekend, featuring free seminars on golf instruction, fitness and more. Guests and schedules were posted on our website. Also, watch the radio celebrities from The Ticket’s “Tee Box” and other programs broadcasting live. Guinness Blonde American Lager 19th Hole Relax and enjoy an ice cold Guinness Blonde American Lager at our 19th Hole. Watch golf, NCAA basketball and other weekend sports and play for prizes. Win Drivers, Wedges, Free Golf & More on the Show Floor We had tens of thousands of dollars in great prizes that you can win at our contests at the golf show or through drawings. Win drivers, wedges, trips, rounds of golf and more all over the show floor. Texas Health Ben Hogan Sports Medicine KP Challenge Powered by TruGolf Use the latest in golf clubs and hit it close to the pin and WIN at the Texas Health Ben Hogan Sports Medicine KP Challenge and compete for prizes all weekend in our TruGolf Simulator. GOLFTEC Lesson Zone You could come by the GolfTec Lesson Area and get a swing evaluation from the teaching professionals at GolfTec. GolfTec does more lessons that any other company in the country. Improve YOUR game! 2015 DFW Golf Show VarsityGolfShows.com | 5 Sponsors Presenting Sponsors Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space Supporting Sponsors Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space Patron Sponsors • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity Endorsed & Supporting Sponsors Greater Dallas 2015 DFW Golf Show VarsityGolfShows.com | 6 Exhibitors & Floor Plan 58 Apparel Corporation Iron Horse Golf Course SportsDayDFW.com Adams Golf Koasati Pines at Coushatta Casino Resort Squaw Valley Golf Course Advocare Int La Torretta Lake Resort Srixon Alabama Tourism Lake Arlington Golf Course Steve Hallmark Allstate Agency Ameriprise Financial Lake Park Golf Club Summer Winds Resorts Andrews Distributing LakeRidge Country Club TaylorMade Arlington Golf Laughlin Ranch Golf Club Texas Bound for Golf AT&T Byron Nelson Let’s Golf Texas Golf Association Avid Golfer Liquid Bio Cell Texas Health Bath Planet Mansfield National Golf Club The Club at Runaway Bay Bella Vista Village Marc Blum The Dallas Morning News Big Cedar Lodge Marriot Irving Las Colinas The Falls Resort & Golf Club Blue Printed Healthcare Martin & Company Financial Services, Inc. BlueGreen Vacations Unlimited Mesquite Gaming The Golf Club at Champions Circle Bridgestone Golf Metro Volkswagen The Golf Club at Fossil Creek Callaway Mid America Golfing Events The Golf Club of Dallas Capital Cigar Company Mississippi Development Authority The Retreat Champps Mizuno The Texas Golf Insider Chester Ditto