DOCUMENT RESUME ED 113760 , , CS 501 127 AUj?'HOP Pacific Nations Broadcasting I; Symposium Held at the Amnual Broadcast Industry Conference (22nd, San 'Francisco,' April 19-22, 1972).' INSTITUTION California State Univ., San Francisco. PUS DATE 72 ItOTE 132p. ?DRS PPICE . MF-$0!76 HC-$6.97Plus Postage . DESCRIPTORS *Broadcast Industry; Cable Television; *Communication (Thought Transfer); *Communications; Conterence ?Reports; Cultural Interrelationships; Foreign Relations; Higher Education; *Mass Media; Radio--; ) *Television *Brbadcast Industry Conference .BSTRACT This; document,contains,the papers presented at the Twenty-Second Annual Broadcast. Industry Conference held at California State University, San Francisco, in 14972. The aim of the conference was to develop a better means of communication among nations existing a, world that has grown smaller because of the development of the communications media. The papers presented include S.I. Hayakawa's "Some Psycholigic,a1 Implications.of Television," which examines the semantic* environment created by television and the effects of television on the values of young people; "The Role of the Media of , the Republic of China"; "Impact anal Meaning of Broadcasting in Japan"; "Prospects for'Cable Television," which examines the uses and the possibilities of the coaxial cable, in education, industry, and the home;. and "Guidelines for gross-Cuitural Communication." Additional papers explore the challenges of international broadcasting in terms of politickl, economic, social, and-educational effects; The twelve palA3rs represent am initial step im the exchange of ideas, teshniqies, and content in' the broadcast fields in the Pacific nations. A final section desCTibes the current broadcasting facilities of the Pacific nations.'' (RB)t., ********************************************************************** Documents acquired by ERIC incluqe zany informal unpublished * * materials not available from other sources. ERIC makes.eiery effort * * .to obtain the best copy available. Nevertheless, items of marginal reproducibility are. often encountered and this' affects the quality * * of the microfiche and hardcopy reprqductions ERIC makes available * * via the ERIC Document Reproduction Service (EDRS). EDRS is not * responsible for the quality ofthe original document. Reproductions * * supplied by EDRS are the best that can be made from the original. ***************************4********************** ******************** .11.0EAkTMENTOf WEALTH EOUCA.Tal It WELFARE 1/2ATIONA6 IN$TiTUTE OF /1. EDUCATION VE .E472 '2....E.:.t. .,, P Ta :16`28 1.0t VTIAT wee. A Sy ii tutu held at the Twenty Second Annual 13roadeast . I ndustryConference,CaliforniaStatetiniversity,, San Fran( isco, April 19-22, 1972. -01 Edited by Dr. Benjamin Draper Conference Chairman 73.189P 2. 1 INTRODUCTION IA 1946 the Radio Department of San Francisco State convened a meeting oi faculty, and professional broadcasters at a function known simply asthe banquet 1 his Rath,I an annual affair and has since grown to the Broadcast Industry Conference An enlarged and effective meeting of academic and professional-men and women from all over the United States. it was expanded111 1950 to include television. The Department in due time became known as Broadcastrommumeation Arts A year ago. the institution became California State University, San Francisco, The City of San Francisco, a principal U. S. gateway to the Pacific, has had a cosmopolitan eharaeter not found in any other American metropolis. As a parallel, educational institutions lueated here reflect that same composition and, in turn, attract foreign students who wish to study in America Over its history of nearly seventy-five years, the University has graduated literally thousands uf students from Asian and uther Pacific countries. These young, incipient world citizens have returned to their home countnes to become leaders in many fields During theii stay on our campus, they were given some insight in international problems and potential solutions Hopefully, giey have used their education ,,restively and constructively in their maturing years and have made gains from an international viewpoint as well. The growth of foreign student population at San Francisco State has nowhere been mure significant than in the field of brbadcasting. The, Broadcast Corrunumeation Arts Department of the University has long held academic leadership in the United States. It has a full-time faculty and staff which is among the largest in the country. There is a student population of five hundred undergraduates and one hundred graduate studepfs. A significant and growing number of these and a heartening proportion (inure than ten percent) arefrom foreign countries. The Department has uicreasingly made its influencefelt 111 commercial, governmental, and educational radio and television in the Pacific Basin through a steady flow of students returning to their homelands with Master's degrees. For thesrand a wide variety of collateral reasons, the attention of the Broadcast Industry Conference was directed in April 1972 to international spheres. Well aware that there already existed an international conference on the East Coast, San Francisco State expanded its efforts in a-principal area of this part uf the world, the wide Pacific, where the University has long felt a special responsibility The theme of the 1972 Broadcast Industry Conference was designated Broadcasting in Pacific Nations. As a point of beginning, representatives from fifty-six Pacific eountnes were invited by President S L Hayakawa to convene for four days, April 19 through April 22, 1972. The roster of nations was all-inclusive rather than selective Member nations of the Southeast Asia Treaty Organization, the Western Pacific High Commission, the Asian Broadcasting Union, the Colombo Nation's Plan, the South Pacific Commission, and the South and Southeast Asia Telecommunications Network were invited, regardless uf anpolitical affiliation or recognition. While attendance was scarcely expected at that time from North Vietnam, North Korea, or the Peoples Republic of China, the University as a nun puhtn-al. academic institution in pursuit of knowledge, made these countries welcome. Overtures were made tu the U.S.S.R. and Mainland China which one day will be represented at the Conference. The hearty cooperation of the White House, the State Department, and the United States Information Agency was secured. Media representatives at the United Nations were helpful. Changing international relationships indicate that participation of all countries in the Pacific may soon be possible. The attendance at Pacific Nations Broadcasting I was heartening uldeed. A total of 210 participants were registered. This number included representatives of twenty Luuntries. ten uf whom were heads of broadcast segrhents in their own countries. The mingling of American students with professional radio and television personnel, both foreign and Arnenear!, was heartening, profitable. and a realization of a prin,Apal goal of the Conference. This first volume of proceedings, ag is often the case with maiden efforts perhaps lacks a degree .4 publishing sophistication. It is late ebming off the press and is of modest format Thk. Lon temhowever, represent honest effortsof men and women of several eountnestudp.elup a beim means uf r communication one with the other in a world grown smaller because of the development ut tht communications media themselvesPacific Nations Broadcasting 1is an initial step in the profitable exchange of ideas. techniques, and content in the fields of radio and television in our part kit the world Collateral benefits deriving from wider contacts among individuals in the media begun at the Ct.iltererke may well foster growth of warmer, more cordial, richer relationships in social, culturil. and economic spheres .1. San Francisco, BENJAMIN DRAPER March 1973. Conference Chairinan. and Professor of Broadcast Communication Arts 1' PROGRAM Thursday April 20, 1972 . 8:00 a.m. Coffee, tea, doughnuts for openers 830, "Salute to Japanese Teleyision." Film introduced by Dick Rector, President, San Francisco Chapter, National Academy of Television Arts and Sciences. IOW 9:30 First General Assembly Welcome*Dr. Benjamin Draper, Conference Chairman PresidingDr. Harnson Holland, Diplomat in Residence, Department of State, USA Dr, S..I. Hay alsaw a. President, San Francisco State College. "Potentials of the Media in the Reconstruction of Vietnam" f Dr. Stuart W. Hyde, Chairman, Broadcast Communication Arts Department, San Francisco State College. "The Media as an International Language" break s Dr. Kazuto Yushido, Duect9r, IdHK General Bureau for the America "Impactand the Meaning of Broadcasiing in Japan" Mr StuartRevi11, Head North Amenk,an Bureau, Australian Broadcasting Commission"Broadcast Accomplishments and Problems in Australia" ( OMMEN I ARY AND DISCUSSION. John D. Summerfield, San Diego State College, and Thomas Mollalicy,Pirecior ()I Public Affairs, Station KRONTV, Sian Francisco THURSDAY NOON. Brown bag lunch on the terrace, Creative Arts Building. In case of rain (ugh), Studio One. 1.30 p.m.! Second General Assembly Presiduig. Dr. Rik,hard P. Marsh:Professor, Broadcast Communication Arts, San Francisco State Mr. tee Shih-feng, President, Broadcasting Corporation of China. "Broadcasting in Taiwan" MI.Ss Gwyneth Dondun, Paufk. Broadcasting Corporation. "BroadcastingattheBirth of a New State. Micronesia" pr.RalphBarney, Brigham Young University.