The Proactive Republican’s Guide to: Winning Hispanic Americans By David Whitehead Jr. 1 Copyright 2015 David Whitehead Jr. and Prevailing Publications. All rights reserved. Prevailing Publications P.O. Box 141873 Austin, TX 78714-1873 www.PrecinctPowerSolutions.com 2 Special Thanks to: Olga Lasher, Sandy Cox, and Marta Greytok 3 Contents Preface ............................................................................................................................................................................ 5 Why We Must Win the Hispanic Vote ................................................................................................................................ 6 Why Republicans Must Adapt and Improvise to Win ......................................................................................................... 7 I. How to Win the Hispanic Vote on a Grassroots Level ......................................................................................................... 9 Understanding Hispanic American Culture ................................................................................................................... 10 II. How to Win the Hispanic American Vote on a Local Level ............................................................................................... 13 How to Expose Hispanic Americans to Republican Issues and Values ............................................................................. 14 PROJECT EVIDENTE: Hispanic Republican Visibility....................................................................................................... 14 Volunteer at Hispanic Charities, Charitable Events and Fund Raisers .......................................................................... 18 OPERATION EMPRESA: Support Hispanic American Owned Businesses ...................................................................... 19 PROJECT EMPLEO: Help Hispanic Americans Find Jobs ................................................................................................ 19 Special Blockwalking Techniques .................................................................................................................................. 19 Using Propositions ........................................................................................................................................................ 20 Sponsor or Host an FIFA World Cup Viewing Party ...................................................................................................... 20 How to Engage Hispanic Americans Once We Have Their Attention ............................................................................... 20 Host Republican Events for Hispanics ........................................................................................................................... 20 Engage in Hispanic American Media ............................................................................................................................. 21 Engage Hispanic Americans in Social Media ................................................................................................................. 22 Retool Republican Websites and Emails ....................................................................................................................... 23 Direct Them to Hispanic Republican Clubs ................................................................................................................... 23 How to Assimilate Hispanic Americans into the Republican Party ................................................................................... 23 OPERATION TERTULIA: An Hispanic Republican Club in Every County ......................................................................... 23 How to Motivate Hispanic Americans to Win More ......................................................................................................... 24 Hispanic Americans to the Republican Party .................................................................................................................... 24 III. How to Win the Hispanic American Vote on a National Level ......................................................................................... 24 The George Dubya Approach ........................................................................................................................................ 24 Speaking to Hispanic American Audiences ................................................................................................................... 26 IV. Helpful Spanish Words and Phrases ................................................................................................................................ 26 V. Hispanic Republican Sources ............................................................................................................................................ 28 VI. Further Reading ............................................................................................................................................................... 28 Appendix ....................................................................................................................................................................... 29 Author’s Page ................................................................................................................................................................ 33 4 Preface This book addresses the ways in which the Republican Party can gain the support and votes of Hispanic Americans. This book is not about unregistered immigrants, amnesty, the border, or any political policy concerning these issues. For the sake of clarity and continuity, all individuals of Spanish, Portuguese, Mexican, Central American, South American, Cuban, and Puerto Rican descent shall hereafter be referred to as “Hispanics.” United States citizens who are originally from these nations and continents, or those whose ancestry descends from them, shall hereafter be referred to as “Hispanic Americans” regardless of color, race, or creed. (The term “Hispanic” was chosen over the term “Latino” as all sources cited agreed on the meaning of “Hispanic” but disagreed greatly on the meaning of “Latino.” The term “Chicano” has been rejected for use because of its origin as a word to describe Hispanic gang members and criminals, first coined by members of gangs such as the Pachucos of the mid 1930s; is considered to be a disparaging label to many groups, and is even considered to be vulgar in some circles. For the purposes of this study, the predominant European Caucasian culture of our society will be referred to as “Anglo American.” Any attempt to read racism, ethnic hatred, or disparagement of any kind to any individual, group, ethnicity, culture, or race into this study, will be solely on the part of the reader, and not the author. This book is also offered with the understanding that neither the author nor the publishers are rendering legal or professional service. It is not the purpose of this book to give legal advice, and there are no guarantees of any kind herein. Every effort has been made to make this book as accurate as possible. However, there could be mistakes, both typographical and in content. Therefore this book should only be used as a general guide, and not as an ultimate source of information. The authors and publishers shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly, by the information contained in this book. If you do not wish to be bound by the above, you may return this book to the publisher with the proof of purchase for a full refund. 5 Why We Must Win the Hispanic Vote “Hispanics have become a powerful demographic force. The time has come to recognize that they are here to stay.” Herman Badillo 1 I used to say Republicans should reach out toward everyone exactly the same way; without taking any notice of their age, gender, or ethnicity, and I sounded really good when I said it. The problem of course is that the idea that everyone should be approached as if they were all the same is merely a politically correct idea, and it’s wrong, and it’s wrongheaded. Everyone is created equal, but everyone responds to different stimuli. One would neither approach a seventy year old man with a lollipop, nor a six year old with a bottle of scotch. The same common sense can be applied to winning votes. Approaching individuals based upon those things that would be easiest for them to understand and most appealing to their way of thinking and manner of interpreting issues is simply smart. What’s more, dealing with voters on an individual level, one at a time, would be the very best way to reach them, since any approach could be tailor made to their personal background, tastes, and ideas. However, the resources simply do not exist for the Republican Party to approach every person on an individual level. (Even the Dems can’t do that.) What we can do, is be far more proactive in adapting our approach to those different groups that share certain commonalities within themselves. Now, we already do this to a certain extent. We have many Republican Clubs based on gender, age, and ethnicity, such as the Young Republicans, The Republican Women’s Federation, and The National Black Republican Association. However, it’s time to increase our outreach to Hispanic American Voters and learn to become far more effective at winning them. Why