PROCEEDINGS OF THE FIRST INTERNATIONAL AVIATION CONFERENCE, IAMC – 2012, DUBAI, UAE, 18 – 20 NOVEMBER 2012 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 PROCEEDINGS OF THE FIRST INTERNATIONAL AVIATION CONFERENCE IAMC – 2012, DUBAI, UAE, 18 – 20 NOVEMBER 2012 Editor E.H. Twizell Visiting Professor, Emirates Aviation College and Professor Emeritus, Brunel University, U.K. Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 All the opinions expressed in this document are solely that of the author(s) and not the opinions of Emirates Aviation College or the Emirates Group. The text was supplied by the author specified at the start of each paper and is reproduced verbatim. All rights reserved by the individual authors. No paper from this document may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, by photocopying, recording or otherwise, without prior written permission from the author concerned. No responsibility is assumed by the Editor or by Emirates Aviation College for the integrity of this document. All responsibility rests with the individual authors for the information contained herein. Copyright © Individual Authors MMXII Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 Contents Foreword 7 Ahmad A. Al Ali Vice-Chancellor, Emirates Aviation College Conference Sponsors 9 Participating universities, institutions and commercial organizations 11 Conference organization 13 Keynote Speakers 16 Abstracts of keynote addresses The importance of a focussed aviation strategy in developing a world-class hub for tourism 17 Saleh Al Geziry Impact of aero-political regulations on the aviation industry and the global economy 18 Aysha Al Hamili IFEC future trends and technology 20 David Bruner Airports: closing the gap on process capability 22 Chris Garton Dubai Duty Free 24 George Horan Delegates' papers Journey of the UAE General Civil Aviation Authority in safety management 25 Omar Bin Ghaleb An insight into Emirates Airline’s strategies and an analysis of how it is helping the company to sustain a competitive advantage over its rivals 29 Sahar Gamal Taher Abdellatif Protectionism in aviation and means to bypass it: the case of Emirates Airline in Canada 33 Shadi Abouzeid & Assaad Farah Rethinking the business model of low cost airlines: a review of Ryanair 37 Wafi Al-Karaghouli, Zahir Irani, Sarmad Alshawi & Abrahim Althonayan Financial perspectives of TAP Air Portugal using DuPont analysis 44 Bruno Caetano, Claúdia Martins, Duarte Cornacho, João Moreno & Leonor Ferreira The impact of airport security checks on airport commercial revenue and the passenger travel experience 52 Yang Dai & Gregory Parish Airports’ environmental impacts: results from the evaluation of sixteen international airports 61 Dimitrios Dimitriou & Asimina Voskaki Low cost carriers: development in the Middle East aviation market 67 Jacinta D'Silva, Ian Michael & Yang Dai Noise surcharges at European airports: an overview 73 Frank Fichert Aviation security: an appraisal on registered travel passenger schemes in the aviation industry 79 Noveedha Ghulam & Ilias Panagopoulos Legal issues on the European Union’s emission trading system 85 Elmar Giemulla & Peter Kortas Emirates Airline’s contribution to the connectivity of German airports and its impacts on passenger flows to Asia 91 Wolfgang Grimme, Sven Maertens & Hendrik Nieße The demographic characteristics of international air travellers in developing countries: the case of Nigeria 97 Danjuma Ismaila & David Warnock-Smith Customer perception of airline distribution channels in Nigeria 102 Paulos Legesse & Ahmed Obaide Future economic liberalization within the global airline industry: previous experiences and future choices 110 Rory Lillington & Yang Dai The importance of environmental determinants when selecting a preferred airline: a survey of large- sized corporations in South Africa 121 Berendien Lubbe, Anneli Douglas & Lesley Wieme New horizontal air transport agreements boost between Europe and third countries: has traffic increased? 127 Sven Maertens & Wolfgang Grimme Integration of revenue management and pricing systems towards greater revenue optimization in the airline business 133 Rohitkumar Patil & Venkat N. Baba Yerra Biofuel: no longer a myth for the aviation industry 145 Sara Shamsuddin The relationship between South African aviation policy in Africa and air passenger traffic flows 150 Svetlana Surovitskikh, Berendien Lubbe & Liebie Louw Commercial challenges faced by low cost carriers in the contemporary aviation landscape 155 Avanthi Yerra & Baba Yerra Index of Authors 161 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 Copyright © The Author, MMXII Foreword Ahmad A. Al Ali Vice-Chancellor, Emirates Aviation College, Dubai The steady growth in the various sectors of the aviation industry, which is clearly indicated by the current contribution to global GDP, necessitates the need for more research on the key issues that impact this industry. These include commercial challenges, environmental impacts, new technologies, and legal/political issues. The first International Aviation Management Conference (IAMC) was organized by Emirates Aviation College in Dubai, to provide a global platform where aviation management professionals, from both the industry and academia, come together to discuss the key strategic issues facing the industry and present contemporary research findings. This document summarizes the proceedings of the first IAMC, held in Dubai from 18 to 20 November 2012. The research papers that are included in this document were accepted following a blind peer-review process. I would like to thank the keynote speakers for their vigorous and expert participation, and the authors of the research papers for their valuable presentations. My appreciation goes to the distinguished sponsors who are supporting this event, to the Editor of the Proceedings, and to the members of the Technical Committee who devoted their time and expertise to ensure compliance with the highest quality standards. 7 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 8 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 Conference Sponsors Platinum Sponsor 9 Silver Sponsors Strategic Partner 10 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 Participating universities, institutions and commercial organizations Bangladesh College of Aviation Technology, Dhaka Canada Council of the International Civil Aviation Authority Germany Aviation Quality Services GmbH, Frankfurt German Aerospace Center (DLR), Institute of Air Transport and Airport Research, Köln Hahn Air Interline Services GmbH, Dreieich Technical University, Berlin Worms University of Applied Sciences India Kasturi Institute of Management Studies, Coimbatore Jordan IATA Middle East and North Africa Latvia Riga Technical University Nigeria Nigerian Air Force Portugal Católica-Lisbon School of Business and Economics Nova School of Business and Economics, Lisbon South Africa University of Pretoria Sri Lanka Sri Lankan Airways Uganda Civil Aviation Authority 11 United Arab Emirates American University in Dubai dnata, Dubai Department of Tourism and Commerce Marketing, Dubai Dubai Air Wing Dubai Airports Dubai Duty Free Emirates Airline Emirates Aviation College, Dubai Emirates Group Services, Dubai Emirates-CAE Flight Training Etihad Airways flydubai UAE General Civil Aviation Authority Zayed University, Dubai United Kingdom Brunel University Coventry University Cranfield University University of Huddersfield United States of America Boeing Commercial Airplanes Panasonic Avionics Corporation 12 Proceedings of the 1st International Aviation Management Conference, IAMC – 2012, Dubai, UAE, 18 – 20 November 2012 Conference organization Conference Chairman Ahmad A. Al Ali Vice-Chancellor, Emirates Aviation College Organizing Committee Ahmed Obaide, Head of Committee, Dean of Undergraduate Studies, EAC Alicia Acebedo, Business Finance Analyst, EAC Hilda Dewan, Executive Secretary to the SVP, EAC Sarita Fernandes, Senior Secretary, EAC Maha Hmeid, Business Development Manager, EAC Sunil Malhotra, Visting Faculty, Department of Business Administration, EAC Baba Yerra, Faculty, Department of Business Administration, EAC Support from Emirates Group Departments Corporate Communications Outstation Finance and Risk Management Emirates Group Information Technology Strategic Partner UAE General Civil Aviation Authority (GCAA) Technical Committee Obaide, Ahmed Co-ordinator, Emirates Aviation College, UAE Anagnostakis, Ioannis Emirates Airline, UAE Bland, Chris Coventry University, UK Blundell, Mike Coventry University, UK Chebli, Elias Mercedes-Benz (DAIMLER AG), Germany Clark, Paul Through The Looking Glass, UAE Fernando, Jenni Coventry University, UK Hilal, Daoud Emirates Aviation College, UAE Howell, Barbara Coventry University, UK Ivey, Paul Coventry University, UK Lubbe, Berendien University of Pretoria, South Africa Martin, Stephen Coventry University, UK Merabet, Nora Emirates Aviation College, UAE Michael, Ian Zayed University, UAE Nair, Bindu Emirates Aviation