GLOBAL ISSUES AND NEW IDEAS IN SPORT MANAGEMENT Book of Abstracts 2ND WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE Kaunas, Lithuania, 20 – 23 June, 2017 Editors-in-Chief: Prof. Dr. Irena Valantinė, Prof. Dr. Brenda Pitts, Prof. Dr. James J. Zhang Lithuanian Sports University Kaunas, 2017 Global Issues and new ideas in Sport Management GLOBAL ISSUES AND NEW IDEAS IN SPORT MANAGEMENT Book of Abstracts of the 2ND WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE 20th-23rd June, 2017 Kaunas, Lithuania Editors-in-Chief: Prof. Dr. Irena Valantinė, Prof. Dr. Brenda Pitts, Prof. Dr. James J. Zhang ISBN 978-609-8200-08-9 Copyright by LITHUANIAN SPORTS UNIVERSITY No part of this book may be reproduced or transmitted in any form or by any means without written permission from the Lithuanian Sports University. The statements and views expressed in the contirbutions are those of their authors and do not necessarily represent thouse of the Editorial Board and the publisher. This Book of Abstracts includes all the conference communications (oral and poster) received before the editing deadline. Those received later are not published in the book. 2 Global Issues and new ideas in Sport Management Organiser: Lithuanian Sports University, Kaunas, Lithuania In cooperation with: World Association for Sport Management (WASM) ORGANISING COMMITTEE Prof. Dr. Irena Valantinė – Chair, Lithuanian Sports University, Lithuania Dr. Daiva Majauskienė – Co-chair, Lithuanian Sports University, Lithuania Giedrė Gudaitytė – Secretary, Lithuanian Sports University, Lithuania Prof. Dr. Biruta Švagždienė, Lithuanian Sports University, Lithuania Assoc. Prof. Dr. Rimantas Mikalauskas, Lithuanian Sports University, Lithuania Assoc. Prof. Dr. Inga Staškevičiūtė Butienė, Lithuanian Sports University, Lithuania Dr. Artūras Simanavičius, Lithuanian Sports University, Lithuania Dr. Dovilė Valančienė, Lithuanian Sports University, Lithuania Dr. Laima Jesevičiūtė Ufartienė, Lithuanian Sports University, Lithuania Rusnė Šermukšnytė, Lithuanian Sports University, Lithuania Andrius Gavorka, Lithuanian Sports University, Lithuania Saulius Kavaliauskas, Lithuanian Sports University, Lithuania Tomas Kukenys, Lithuanian Sports University, Lithuania Vita Karvelytė, Lithuanian Sports University, Lithuania Reda Mickevičiūtė, Lithuanian Sports University, Lithuania TECHNICAL STAFF Layout and Cover: Simona Vainulevičiūtė, Lithuanian Sports University, Lithuania Programming Manager: Tyreal Qian, University of Georgia, USA Asistant: María Huertas González Serrano, University of Valencia, Spain IT: Saulius Kreivaitis and Martynas Gručkovskis, Lithuanian Sports University, Lithuania Website Manager: Giedrė Gudaitytė, Lithuanian Sports University, Lithuania 3 2nd International Congress of World Associaciton for Sport Management SCIENTIFIC COMMITTEE Prof. Dr. Brenda Pitts – Co-Chair, Georgia State University, USA Prof. Dr. James Jianhui Zhang – Co-Chair, University of Georgia, USA Prof. Rosa Lopez de D’Amico, Universidad Pedagógica Experimental Libertador, Venezuela Dr. Jerónimo García Fernández, Universidad de Sevilla, Spain THE WASM 2017 SCIENTIFIC REVIEW COMMITTEE Dr. Brenda G. Pitts, Co-Chair Dr. James J. Zhang, Co-Chair Crabtree Ruth, Dr., University of Northumbria, United Kingdom de Cunha Bastos Flavia, Dr., University of Sao Paulo, Brazil García Fernández Jerónimo, Dr., University of Seville, Spain Grappendorf Heidi, Dr., University of Cincinnati, USA Jackson Newton, Dr., University of North Florida, USA Jasinskas Edmundas, Prof. Dr., Lithuanian Sports University, Lithuania Jeseviciute-Ufartiene Laima, Dr., Lithuanian Sports University, Lithuania Kim Euisoo, University of Georgia, South Korea Kuan Chou Chen, Dr., Hong Kong Baptist University, Hong Kong Majauskiene Daiva, Dr., Lithuanian Sports University, Lithuania Mastromartino Brandon, University of Georgia, USA Mikalauskas Rimantas, Assoc. Prof. Dr., Lithuanian Sports University, Lithuania Pitts Brenda, Dr., Georgia State University, USA Qian Tyreal, Shanghai University of Sport, China Reimer Brenda, Dr., Eastern Michigan University, USA Staskeviciute-Butiene Inga, Assoc. Prof. Dr., Lithuanian Sports University, Lithuania Svagzdiene Biruta, Prof. Dr., Lithuanian Sports University, Lithuania Valantine Irena, Prof. Dr., Lithuanian Sports University, Lithuania Wang Jerry, University of Georgia, USA Zhang James, Dr., University of Georgia, USA 4 Global Issues and new ideas in Sport Management Dear colleagues, Conference delegates and readers, It is our pleasure to greet you all on behalf of the Department of Sport Management, Economics and Sociology, Faculty of Education, Lithuanian Sports University. We are proud to announce that this year is dedicated to Sport in Lithuania. The conference was organized under the title “Global Issues and New Ideas in Sport Management” in usual plenary and parallel sessions addressing topics to: Challenges in the Global Sport Business Marketplace, Sport Management Education Approaches, Development of Industry, Culture or Cultural Diversity, Legal Issues, Governance and Policy, Financial Issues, Sport Marketing, Social Media, Human Rights Issues, Participation Sport, The Sporting Goods Industry, Sport Tourism, Hospitality, Corporate Social Responsibility, The Olympic and Paralympic Games, Industry Segmentation, Environmental Issues. Abstracts that received positive reviews by the abstract referees are published in this Book of Abstracts. We realized significant discussion and the exchange of ideas that will result, as they have before, in new ideas, insights, and research. We hope to see the creation of research teams whose work will result in collaboration of research projects whose results will advance the science of sport business and leisure management. We wish to express exceptional gratitude to all the authors of abstracts, reviewers, conference participants, Chairs of the Sessions, members of the Organising and Scientific Committees and technical staff for their contributions, time, and effort that resulted in a high quality 2nd World Association for Sport Management World Conference. Looking forward to meeting you all again at the 3rd World Association for Sport Management World Conference in 2019. On behalf of WASM Prof. Dr. Irena Valantine Chair, Organizing Committee Lithuanian Sports University 5 Global Issues and new ideas in Sport Management KEYNOTE SPEAKERS 7 Global Issues and new ideas in Sport Management KEYNOTE 1 BIOGRAPHY Prof. Anneliese Goslin Anneliese Goslin holds degrees in BA(PE); BA(PE)Honours, MA(PE) cum laude, D Phil(PE)cum laude, MBA and a Higher Education Diploma. Her research and professional career focus mainly on Sport and Recreation Management and Leadership Development in Sport and Recreation. She has been instrumental in undergraduate and graduate sport management curriculum development on national and continental level. On continental level she has lead the process to develop and implement accredited university certificates in Sport Business Management offered via distance education in Africa. Her work in sport management research also included investigating global social policies such as the Brighton Declaration through a quality management process lens, evaluating the effectiveness of Sport Business Management programs on sport leadership and effective business models for soccer in Africa. She currently co-authors an academic book on international sport business management. She is also a co-editor of the Sport Perspectives series on International Sport Management of the International Council of Sport Science and Physical Education (ICSSPE). To date she has published 53 articles in accredited scientific journals, and has supervised 15 doctoral students and 21 Masters students She regularly presents scientific papers at national and international scholarly conferences and delivered a key note presentation at the 2016 ICSEMIS congress in Santos, Brazil. She currently serves on the executive Board of the International Council of Sport Science and Physical Education (ICSSPE), is Vice President of the International Association of Physical Education and Sport for Girls and Women (IAPESGW) and servers on the Editorial Board of the International Society for Comparative Physical Education and Sport. She has received many professional national and international awards in her professional career and has recently been included in the List of 100 most influential People in South African Sport and also received the distinguished South African State President’s Award for service to the South African sport and recreation industry. She is currently a full-professor in the Department of Sport and Leisure Studies at the University of Pretoria, South Africa a university that is ranked amongst the top 500 universities in the world. From 2012 – 2015 she was appointed as Chairperson of the Ministerial Advisory Committee for Recreation for the South African government. 9 2nd International Congress of World Associaciton for Sport Management KEYNOTE 2 BIOGRAPHY Prof. Dongfeng Liu Dr. Liu is a professor of sport management and Co-Dean of the School of Economics and Management at Shanghai University of Sport. He is a member of China Sports Strategy Society, a think tank of China’s Sports Ministry. He is also international professor or guest professor with INSEEC Business School, University College Dublin, Kufstein University, Austria, and EM Lyon Business School. He has over 40 publications including books, refereed journals articles, and conference articles. Professor