RIVERLAND COMMUNITY COLLEGE Updated March 2013 COMMUNICATIONS PLAN DRAFT VERSION The Riverland Community College Communications Department will effectively communicate accurate messages with creativity, through collaboration, using dynamic technology. We support teaching and learning, inspire action and instill understanding and appreciation of our college. Table of Contents Mission .......................................................................................................................................................... 4 Vision ............................................................................................................................................................. 4 Values Reflecting College Goals .................................................................................................................... 5 Student Learning Goals ................................................................................................................................. 5 Riverland Communications Department Mission: ........................................................................................ 5 Strategic Framework for Minnesota State Colleges and Universities .......................................................... 5 Riverland Community College History, 1940 to Present ............................................................................... 6 Current Communications Staff ................................................................................................................... 11 Riverland Finances: ..................................................................................................................................... 11 Demographics: ............................................................................................................................................ 11 Student Ratio ...................................................................................................................................... 11 Age of Students: .................................................................................................................................. 11 Gender Ratio of Students: ................................................................................................................... 11 Top Ten Cities Students Come From: .................................................................................................. 12 Credit distribution by site or area 2010-2011 ..................................................................................... 12 Top Ten Programs: .............................................................................................................................. 12 Class of 2010 Overall Placement Rate: 81% ........................................................................................ 12 College Faculty/Staff: .......................................................................................................................... 13 FY12 Communications Budget Summary .................................................................................................... 13 Communications Budget Summary FY2005 to FY2014 ............................................................................... 14 The Economic Impact of Riverland Community College ............................................................................. 14 Web Products and Services ......................................................................................................................... 19 College Public website ................................................................................................................................ 20 MyRiverland Page ....................................................................................................................................... 21 Employee Web Site ..................................................................................................................................... 24 Social Media Networking ............................................................................................................................ 28 Social Media Stats and Demographics ........................................................................................................ 28 Social Media in the Enterprise .................................................................................................................... 29 Social Media Use in the C-Suite .................................................................................................................. 30 Social Media and Human Resources ........................................................................................................... 30 1 Facebook Stats ............................................................................................................................................ 31 Twitter Facts ............................................................................................................................................... 31 LinkedIn Statistics ....................................................................................................................................... 32 Riverland’s LinkedIn ................................................................................................................................ 32 YouTube and Video Marketing Trends ....................................................................................................... 32 Riverland’s YouTube Channel ................................................................................................................. 32 Blogging Stats .............................................................................................................................................. 32 Riverland Blogs ........................................................................................................................................ 33 Content Marketing Findings ....................................................................................................................... 34 Riverland’s Content Marketing Options ................................................................................................. 34 Search Engine Optimization (SEO) and Search Facts .................................................................................. 35 Riverland’s Optimization Efforts ............................................................................................................. 36 Search Engine Marketing (SEM) and Online Advertising ............................................................................ 36 Facebook Advertising: ......................................................................................................................... 36 Mobile Marketing Statistics ........................................................................................................................ 37 Email Marketing Facts ................................................................................................................................. 38 Other Social and Marketing Stats ............................................................................................................... 38 Riverland Facebook ..................................................................................................................................... 39 Riverland Twitter http://twitter.com/riverlandnews ................................................................................. 42 YouTube ...................................................................................................................................................... 43 Riverland Media Blog: http://rvrblog.riverland.edu/campusbuzz............................................................. 43 Riverland’s Social Media Policy for Employees ........................................................................................... 44 Event Calendar ............................................................................................................................................ 45 Media alerts: ....................................................................................................................................... 45 Calendars: ........................................................................................................................................... 46 Marquee messages: ............................................................................................................................ 46 Twitter messages, Facebook events, Web Feeds: .............................................................................. 46 Web Banners: ...................................................................................................................................... 46 How to Schedule Calendar Events: ............................................................................................................. 46 Student Announcements on the Web site: ................................................................................................ 47 Media Goals: ............................................................................................................................................... 49 College Media Procedures .......................................................................................................................... 50 2 Primary Media Contact: .............................................................................................................................